重復(fù)鋪貨是濟(jì)南愛(ài)采購(gòu)平臺(tái)打擊的違規(guī)行為，一旦出現(xiàn)產(chǎn)品重復(fù)，不僅會(huì)被扣分，還會(huì)使得曝光與流量銳減，通常只要按照產(chǎn)品的SKU走，就不會(huì)有產(chǎn)品重復(fù)一說(shuō)，但也有很多細(xì)節(jié)需要注意。

Repeated distribution is a key violation that Jinan Baidu Ai Procurement Platform focuses on cracking down on. Once there is a product duplication, not only will points be deducted, but also exposure and traffic will be sharply reduced. Usually, as long as the SKU of the product is followed, there will be no mention of product duplication, but there are also many details that need to be noted.

重復(fù)鋪貨也稱信息重復(fù)，是指愛(ài)采購(gòu)會(huì)員在愛(ài)采購(gòu)平臺(tái)上發(fā)布的商品信息存在重復(fù)。即同一個(gè)店鋪中的商品存在商品信息重復(fù)的情況。這里的商品信息重復(fù)并非是完全一樣的產(chǎn)品信息才叫產(chǎn)品重復(fù)，而是：必須在商品的標(biāo)題、描述、圖片、重要屬性等方面體現(xiàn)商品的不同，否則將被判定為重復(fù)商品。

Repeated distribution, also known as information duplication, refers to the existence of duplicate product information published by Love Procurement members on the Love Procurement platform. There is a situation where the product information in the same store is duplicated. The repeated product information here is not exactly the same product information, but rather: it must reflect the differences in the title, description, images, important attributes, and other aspects of the product, otherwise it will be judged as a duplicate product.

針對(duì)這一點(diǎn)，我們需要在產(chǎn)品發(fā)布前，利用思維導(dǎo)圖或excel等工具，將產(chǎn)品的標(biāo)題組合，貨品描述，主圖，詳情圖，屬性等做好充分細(xì)分，并進(jìn)行初步查重工作，將產(chǎn)品重復(fù)盡量扼殺在搖籃里。與此同時(shí)，還要時(shí)時(shí)關(guān)注愛(ài)采購(gòu)有關(guān)產(chǎn)品重復(fù)的細(xì)則更新。例如：

In response to this, we need to use tools such as mind maps or Excel before product release to fully segment the product's title combination, product description, main image, detail image, attributes, etc., and conduct preliminary duplication checks to try to eliminate product duplication in the cradle. At the same time, it is also necessary to keep an eye on the updates of detailed rules related to product duplication in Love Procurement. For example:

相同的商品通過(guò)簡(jiǎn)單粗暴的更改標(biāo)題，更改價(jià)格、計(jì)量單位或供貨總量，更改圖片順序，更改圖片中商品不同的角度或者背景，更改屬性信息，更改圖文詳情信息算重復(fù)鋪貨。

By simply and roughly changing the title, price, unit of measurement, or total supply of the same product, changing the order of the images, changing the different angles or backgrounds of the products in the images, changing attribute information, and changing the details of the graphics and text, it can be considered as duplicate shipments.

這條規(guī)則信息量非常大，需要好好研究，研究透徹了，你就能挖掘出更加豐富的產(chǎn)品SKU，發(fā)布更多優(yōu)質(zhì)產(chǎn)品，覆蓋更多關(guān)鍵詞，研究不透，你就掉進(jìn)重復(fù)鋪貨的陷阱里了。這里就需要大家實(shí)時(shí)關(guān)注官方的細(xì)節(jié)動(dòng)態(tài)，適時(shí)調(diào)整。如：

This rule has a lot of information and needs to be studied carefully. If you study it thoroughly, you can discover richer product SKUs, publish more high-quality products, cover more keywords, and if you don't study it thoroughly, you will fall into the trap of repeated distribution. Here, everyone needs to pay real-time attention to official details and make timely adjustments. For example:

更改標(biāo)題：相同的商品，屬性、主圖、圖文詳情以及交易信息均相同或者高度相似，商品的標(biāo)題通過(guò)產(chǎn)品名的羅列、產(chǎn)品別名變化、產(chǎn)品修飾詞變化、或堆砌非關(guān)鍵性字段（包括別名、修飾詞、字母、符號(hào)等），或者重新排列組合標(biāo)題詞語(yǔ)而表現(xiàn)的不同，將被判定為重復(fù)商品。

Changing the title: For the same product, if the attributes, main image, graphic details, and transaction information are the same or highly similar, the title of the product will be determined as a duplicate product if it is displayed differently by listing the product name, changing the product alias, modifying the product modifier, or stacking non critical fields (including aliases, modifiers, letters, symbols, etc.), or rearranging and combining the title words.

更改價(jià)格、計(jì)量單位或供貨總量：相同的商品，標(biāo)題、屬性、主圖、圖文詳情高度相似或相同，通過(guò)更改價(jià)格、計(jì)量單位和供貨總量發(fā)布的信息，將被判定為重復(fù)商品。

Changing the price, measurement unit, or total supply quantity: If the title, attributes, main image, and graphic details of the same product are highly similar or the same, the information published by changing the price, measurement unit, and total supply quantity will be judged as duplicate products.

更改圖片順序：相同的商品，主圖和圖片相同，變換主圖或圖片順序而表現(xiàn)不同，商品的標(biāo)題、屬性、圖文詳情均高度相似或相同，將被判定為重復(fù)商品。

Changing the order of images: For the same product, if the main image and image are the same, but if the main image or image order is changed and the appearance is different, the title, attributes, and graphic details of the product are highly similar or the same, it will be judged as a duplicate product.

更改圖片中商品不同的角度或者背景：相同的商品，主圖和圖文詳情圖片中的商品相同，以商品正面、側(cè)面等不同的角度，或者變換商品的背景、場(chǎng)景，分別發(fā)布在兩個(gè)不同的商品里，商品的標(biāo)題、屬性、圖文詳情均高度相似或相同，將被判定為重復(fù)商品。

Changing the different angles or backgrounds of the products in the image: For the same product, the main image and graphic details of the product in the image are the same, with different angles such as the front and side of the product, or changing the background and scene of the product, they will be published in two different products. If the title, attributes, and graphic details of the product are highly similar or the same, it will be judged as a duplicate product.

更改屬性信息：相同的商品，標(biāo)題、主圖、圖文詳情高度相似或相同，在屬性中添加不同的文字、數(shù)字、字母、符號(hào)等內(nèi)容而表現(xiàn)不同或者對(duì)屬性信息進(jìn)行排列組合、或拆分信息發(fā)布，將被判定為重復(fù)商品。

Changing attribute information: For the same product, if the title, main image, and graphic details are highly similar or the same, adding different text, numbers, letters, symbols, etc. to the attributes to display different information, arranging and combining attribute information, or splitting information for publication, it will be judged as a duplicate product.

更改圖文詳情信息：相同的商品，標(biāo)題、主圖、屬性高度相似或相同，在圖文詳情中添加不同的文字、數(shù)字、字母、符號(hào)、圖片等內(nèi)容而表現(xiàn)不同或者對(duì)圖文信息重新進(jìn)行排列組合、或拆分信息發(fā)布，圖文詳情除了無(wú)效的文字、數(shù)字、字母、符號(hào)、圖片等，其余信息有一定或者較高的相似度，將被判定為重復(fù)商品。

Change image and text details information: For the same product, if the title, main image, and attributes are highly similar or the same, add different text, numbers, letters, symbols, images, and other content to the image and text details to show differences, or rearrange and combine the image and text information, or split the information for publication. In addition to invalid text, numbers, letters, symbols, images, and other information, the image and text details have a certain or high degree of similarity, Will be judged as a duplicate product.

這些官方實(shí)時(shí)更新的細(xì)節(jié)條款一定要注意，隨著貨品的不斷豐富，平臺(tái)的規(guī)則也在不斷細(xì)化，作為愛(ài)采購(gòu)運(yùn)營(yíng)者，我們要實(shí)時(shí)跟進(jìn)官方的新動(dòng)態(tài)，與時(shí)俱進(jìn)。切記：愛(ài)采購(gòu)已經(jīng)進(jìn)入精細(xì)化運(yùn)營(yíng)時(shí)代了，簡(jiǎn)單粗暴的海量發(fā)布已經(jīng)過(guò)時(shí)了！更多相關(guān)內(nèi)容就來(lái)我們網(wǎng)站http://www.aimichina.com咨詢吧！

We must pay attention to the detailed terms of these official real-time updates. As the products continue to enrich, the platform's rules are also constantly refined. As a love procurement operator, we need to keep up with the latest official updates and keep up with the times. Remember: Baidu Love Procurement has entered the era of refined operations, and simple and rough massive releases are outdated! For more related content, come to our website http://www.aimichina.com Consult!