在愛(ài)采購(gòu)當(dāng)中,店鋪綜合得分是一項(xiàng)非常重要的數(shù)據(jù),不同的得分,反映了店鋪運(yùn)營(yíng)水平的高低。愛(ài)采購(gòu)店鋪分由6項(xiàng)因素共同組成,分別是:1、服務(wù)能力;2、商品能力;3、商家能力;4、運(yùn)營(yíng)能力;5、交易能力;6、違規(guī)行為。接下來(lái),
濟(jì)南愛(ài)采購(gòu)代運(yùn)營(yíng)小編就把這六項(xiàng)因素分解,詳細(xì)闡述各項(xiàng)因素怎么得分。
In Love Procurement, the comprehensive score of a store is a very important data, and different scores reflect the level of store operation. Love procurement stores are composed of six factors, namely: 1. Service capability; 2. Product capability; 3. Merchant capabilities; 4. Operational capability; 5. Trading ability; 6. Violations. Next, the editor of Jinan Baidu Ai Procurement Agency Operations will decompose these six factors and elaborate on how to score each factor in detail.
一、服務(wù)能力。包含咨詢體驗(yàn)(表單詢盤24H響應(yīng)率)、咨詢體驗(yàn)(IM3分鐘響應(yīng)率)、商品體驗(yàn)(品質(zhì)退款率)、物流體驗(yàn)(發(fā)貨履約率)、售后體驗(yàn)(退款時(shí)長(zhǎng))、糾紛率。
1、 Service capability. Including consultation experience (24-hour response rate for form inquiries), consultation experience (IM3 minute response rate), product experience (quality refund rate), logistics experience (delivery fulfillment rate), after-sales experience (refund duration), and dispute rate.
得分秘訣。①在線消息反應(yīng)能力、愛(ài)采購(gòu)賣家版消息回復(fù)、電話助手(回?fù)埽⒃诰€表單留言回復(fù)以及平臺(tái)分發(fā)的線索及時(shí)處理,這些消息建議在半小時(shí)之內(nèi)完成回復(fù)。②有真實(shí)交易的,盡快幫客戶發(fā)貨,填寫真實(shí)的運(yùn)單號(hào),并且盡可能不要產(chǎn)生退款和糾紛。
Scoring secret. ① Online message response ability, love purchasing seller version message response, telephone assistant (callback), online form message response, and timely handling of clues distributed by the platform. It is recommended to complete the response within half an hour for these messages If there are real transactions, please help the customer ship the goods as soon as possible, fill in the real waybill number, and try to avoid refunds and disputes as much as possible.
二、商品能力。包含:3星及以上商品占比;4星及以上商品占比;主推商品主圖視頻占比。
2、 Product capability. Including: proportion of products with 3 stars or above; The proportion of products with 4 stars or above; The proportion of main product images and videos.
得分秘訣。①所有商品星級(jí)在4星及以上;②10個(gè)主推商品,設(shè)置10個(gè)不同的視頻。
Scoring secret. ① All products have a star rating of 4 stars or above; ② 10 main products, set up 10 different videos.

三、商家能力。包含:商家真實(shí)性認(rèn)證、商家深度認(rèn)證、在線交易買家保障、特色服務(wù)保障。
3、 Merchant capabilities. Including: merchant authenticity authentication, merchant deep authentication, online transaction buyer protection, and characteristic service protection.
得分秘訣。①商家真實(shí)性認(rèn)證必須完成;②在線交易功能必須開(kāi)通;③繳納店鋪保證金;④動(dòng)用“鈔能力”,開(kāi)通實(shí)力工廠或者實(shí)力供應(yīng)商等。
Scoring secret. ① Merchant authenticity authentication must be completed; ② The online transaction function must be enabled; ③ Pay store deposit; ④ Utilize "cash capabilities" to open strong factories or suppliers.
四、運(yùn)營(yíng)能力。包含:店齡;問(wèn)答數(shù);開(kāi)通視頻營(yíng)銷;優(yōu)質(zhì)視頻數(shù)。
4、 Operational capability. Including: store age; Number of professional questions and answers; Activate video marketing; Number of high-quality videos.
1:店齡。主要是指會(huì)員開(kāi)通年限。這個(gè)是比較固定的,老店鋪的分值更高一些。
1: Store age. Mainly refers to the number of years a member has been activated. This is relatively fixed, and the score for old stores is higher.
2:?jiǎn)柎饠?shù)。一個(gè)月只需要1條,就可以得滿相應(yīng)分值,非常簡(jiǎn)單,按照要求發(fā)布問(wèn)答,如果審核有問(wèn)題,就按照要求修改,一次多發(fā)幾條。
2: Number of professional questions and answers. You only need one item per month to get the corresponding score. It's very simple. Publish Q&A according to the requirements, and if there are any issues with the review, modify them according to the requirements, and send several more items at a time.
3:開(kāi)通視頻營(yíng)銷。這個(gè)是很多小伙伴不想操作的,因?yàn)樾枰壎ò偌姨?hào)。其實(shí)這個(gè)真的也不復(fù)雜,有百家號(hào)的,直接綁定百家號(hào),沒(méi)有百家號(hào)的,先注冊(cè)一個(gè)百家號(hào),選擇企業(yè)認(rèn)證,上傳相應(yīng)的認(rèn)證資料,再綁定,這個(gè)分值就有了,并且是性的。
3: Activate video marketing. This is something many friends do not want to operate because it requires binding to a Baijia account. In fact, this is really not complicated. If you have a Baijia account, you can directly bind it to it. If you don't have a Baijia account, first register a Baijia account, select enterprise certification, upload the corresponding certification information, and then bind it. This score is obtained and is permanent.
4:優(yōu)質(zhì)視頻數(shù)。一個(gè)月只需要提交一條及以上視頻,并且審核通過(guò),這個(gè)分值就到手了。
4: Number of high-quality videos. Only one or more videos need to be submitted and approved within a month, and this score will be obtained.
五、交易能力。包含:訂單數(shù)、銷售額。得分秘訣:如果沒(méi)有真實(shí)客戶在愛(ài)采購(gòu)下單,可以引導(dǎo)客戶在愛(ài)采購(gòu)下單,或者人為補(bǔ)單,金額100元左右即可。
5、 Trading ability. Including: number of orders and sales revenue. Scoring secret: If there are no real customers placing orders in Aigou, you can guide them to place orders in Aigou or manually supplement orders, with an amount of around 100 yuan.
六、平臺(tái)管控。包含:重復(fù)鋪貨。重復(fù)商品定義:重復(fù)商品是指同一個(gè)店鋪下商品信息完全相同、或者商品的主要信息完全相同或高度相似、或者其他符合以下標(biāo)準(zhǔn)的有一定程度的相似的商品。
6、 Platform control. Including: duplicate distribution. Definition of duplicate products: Duplicate products refer to products in the same store that have identical product information, identical or highly similar main information, or other products that meet the following standards and have a certain degree of similarity.
對(duì)于不同的商品,必須在商品的標(biāo)題、描述、圖片、重要屬性等方面體現(xiàn)商品的不同,否則將被判定為重復(fù)商品。主要就是不要重復(fù)發(fā)品,商品重復(fù)度高,很大概率會(huì)導(dǎo)致店鋪扣分并且降權(quán)。更多相關(guān)內(nèi)容就來(lái)我們網(wǎng)站
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For different products, it is necessary to reflect the differences in product titles, descriptions, images, important attributes, etc. Otherwise, it will be judged as duplicate products. The main thing is not to send out products repeatedly, as the high repetition rate of products will likely lead to store deduction and weight reduction. For more related content, come to our website http://www.aimichina.com Consult!