愛采購代運營做排名,首要考慮的就是產(chǎn)品標題,標題中不僅要包含關(guān)鍵詞,還有很多門道,如果你踩線了,可能就會被判定為低質(zhì)產(chǎn)品。那么如何用標題提升愛采購排名?
濟南愛采購代運營公司為您講解:
When ranking on behalf of procurement and operation, the primary consideration is the product title. The title should not only include keywords, but also many tricks. If you step on the line, you may be judged as a low-quality product. So how to use titles to improve the ranking of Love Procurement? Jinan Baidu Ai Procurement Agency Operations Company will explain to you:
1.標題里面不要出現(xiàn)不同的地區(qū)詞。
1. Do not use different regional words in the title.
一個產(chǎn)品標題中可以出現(xiàn)地區(qū)詞,但是不能出現(xiàn)不同地區(qū)的地名,比如又寫浙江,有些江蘇,這樣就不行。這樣重復出現(xiàn)地區(qū)詞,或者出現(xiàn)不同地區(qū)的詞,都會形成關(guān)鍵詞堆砌。
Regional terms can appear in a product title, but place names from different regions cannot appear, such as Zhejiang or Jiangsu, which is not feasible. Repeated occurrences of regional words or words from different regions will result in keyword stacking.
2.標題里面不要有公司名稱
2. Do not include the company name in the title
標題中可以有簡稱,或者公司名,但是不要出現(xiàn)公司全稱,這樣做不但無意義,而且也會影響愛采購的產(chǎn)品排名。
The title can include abbreviations or company brand names, but do not include the full name of the company. This is not only meaningless, but also affects the ranking of products that love to purchase.
3.標題中建議有型號,但是要注意型號不要形成堆砌
3. It is recommended to include the model in the title, but be careful not to form a stack of models
標題應該對應產(chǎn)品來寫關(guān)鍵詞,可以放產(chǎn)品型號,易于消費者進行區(qū)別,但是不能放不同的型號,這樣會形成關(guān)鍵詞堆砌,造成愛采購排名下降。如果你一個產(chǎn)品里面有多個型號,建議你一個型號上傳一個產(chǎn)品鏈接。
The title should correspond to the product and write keywords, which can include product models for easy differentiation by consumers. However, different models cannot be included, as this will create a keyword pile and cause a decrease in the ranking of Love Purchasing. If you have multiple models in a product, it is recommended to upload a product link for each model.

4.標題中不要出現(xiàn)關(guān)鍵詞堆砌,就是一個標題不要不斷重復同一個關(guān)鍵詞,或者一個標題中出現(xiàn)2個以上產(chǎn)品關(guān)鍵詞
4. Do not pile up keywords in the title, that is, do not repeatedly repeat the same keyword in one title, or have more than 2 product keywords in one title
標題中放一個主要關(guān)鍵詞就可以了,頂多再放2個相關(guān)關(guān)鍵詞。切忌標題中重復出現(xiàn)相同的關(guān)鍵詞,或者標題中出現(xiàn)不同名稱的產(chǎn)品關(guān)鍵詞。同樣這樣做會影響愛采購的產(chǎn)品排名。
Just put one main keyword in the title, and at most add two related keywords. Do not repeat the same keywords in the title, or include product keywords with different names in the title. Doing the same will affect the ranking of products that love purchasing.
5.標題中描述產(chǎn)品的賣點
5. Describe the selling points of the product in the title
標題中可以寫一下關(guān)于產(chǎn)品賣點的詞匯,以及產(chǎn)品屬性的詞匯,這樣有利于消費者選擇自己喜歡的產(chǎn)品。
The title can include vocabulary about product selling points and product attributes, which is beneficial for consumers to choose their favorite products.
6.標題中不要放電話、手機、微信、QQ等聯(lián)系方式
6. Do not include contact information such as phone number, mobile phone, WeChat, QQ, etc. in the title
很多老板喜歡在標題、主圖中把電話等聯(lián)系方式放上去,這樣方便消費者聯(lián)系我們,但是這樣做是觸發(fā)了平臺的禁忌。平臺認為用戶只有看到好的產(chǎn)品,然后才會想要聯(lián)系你,因此如果盲目地在標題中寫上聯(lián)系方式,就是一種牛皮癬的行為,是會影響產(chǎn)品排名的。
Many bosses like to include contact information such as phone numbers in the title and main image, which is convenient for consumers to contact us. However, doing so triggers taboos on the platform. The platform believes that users only want to contact you after seeing good products. Therefore, blindly writing contact information in the title is a form of psoriasis and can affect product ranking.
寫好愛采購標題,我這邊也給出一個標題公式,方便你對應去寫:
Write the title of Love Procurement well, and I will also provide a title formula for you to write accordingly:
愛采購標題=名+地區(qū)+屬性/賣點+產(chǎn)品關(guān)鍵詞
Love procurement title=brand name+region+attributes/selling points+product keywords
You can refer to the content explained above as a suggestion. We hope it can provide you with effective assistance. For more information, please come to our website http://www.aimichina.com Consult!