愛采購(gòu)的曝光量、點(diǎn)擊量、成交量好不好，后期運(yùn)營(yíng)很重要，濟(jì)南愛采購(gòu)發(fā)布的產(chǎn)品信息對(duì)買家是否有吸引性，決定了產(chǎn)品的點(diǎn)擊量。好多新入駐的客戶對(duì)后臺(tái)產(chǎn)品發(fā)布的規(guī)則不清楚，本次小編就從產(chǎn)品發(fā)布的運(yùn)營(yíng)來跟大家分享一下：

Whether the exposure, click through, and transaction volume of Ai Gou are good or not is crucial for later operation. Whether the product information released by Baidu Ai Gou in Jinan is attractive to buyers determines the click through volume of the product. Many new customers are not clear about the rules for backend product release. In this article, I will share with you the operation of product release:

01

01

提煉產(chǎn)品關(guān)鍵詞，抓住客戶需求

Refine product keywords and capture customer needs

產(chǎn)品標(biāo)題怎么寫？先要找到產(chǎn)品的關(guān)鍵詞：一個(gè)產(chǎn)品的名稱可能會(huì)比較單調(diào)，不好作為一個(gè)明確的關(guān)鍵詞，那我們就需要找到以它為展開的關(guān)鍵詞。然后根據(jù)關(guān)鍵詞組合我們的商品標(biāo)題。

How to write the product title? First, we need to find the keywords of the product: the name of a product may be monotonous and difficult to use as a clear keyword, so we need to find keywords that expand on it. Then combine our product titles based on keywords.

選取關(guān)鍵詞需要注意的事項(xiàng)：

Precautions for selecting keywords:

1、與商品相關(guān)，符合用戶搜索習(xí)慣；

1. Related to the product and in line with user search habits;

2、使用行業(yè)內(nèi)常用詞或通俗易懂的詞，可以作為別稱；

2. Using commonly used or easily understandable words in the industry can be used as a nickname;

3、切勿過長(zhǎng)，這樣會(huì)降低商品的相關(guān)性；

3. Do not be too long as it will reduce the relevance of the product;

4、避免關(guān)鍵詞堆砌，不利于商品的排名；

4. Avoid keyword stacking, which is not conducive to product ranking;

5、不要濫用符號(hào)，使用“-”“空格”進(jìn)行合理分割即可。

5. Do not abuse symbols, just use "-" and "spaces" for reasonable segmentation.

除了產(chǎn)品標(biāo)題外，產(chǎn)品賣點(diǎn)一定要通俗易懂，讓買家一看就能明白這個(gè)產(chǎn)品能帶給自己的價(jià)值。可以根據(jù)不同的產(chǎn)品定位不同的賣點(diǎn)，但除了要突出產(chǎn)品的質(zhì)量、每個(gè)細(xì)節(jié)的把控、廠家的性等以外，更要用通俗易懂的方式，讓客戶快速了解產(chǎn)品。

In addition to the product title, the selling points of the product must be easy to understand, so that buyers can understand the value that this product can bring to them at a glance. We can position different selling points based on different products, but in addition to highlighting the quality of the product, controlling every detail, and the professionalism of the manufacturer, we also need to use a simple and easy to understand way to help customers quickly understand the product.

02

02

注重圖片展現(xiàn)，讓客戶一秒心動(dòng)

Pay attention to image presentation to make customers feel excited in a second

現(xiàn)在大家的節(jié)奏很快，買家在購(gòu)買時(shí)不會(huì)逐個(gè)仔細(xì)瀏覽，商家要想抓住買家的眼球，就要用圖片來吸引買家停留。一些特點(diǎn)能用圖片表達(dá)清楚的就盡量不用文字，比如想要表達(dá)水杯容量大，單獨(dú)拍水杯的效果不如有個(gè)對(duì)比物，比如用手拿著或體現(xiàn)在場(chǎng)景里，一切圖片拍攝以簡(jiǎn)單直觀為佳。

Nowadays, everyone's pace is very fast, and buyers do not carefully browse one by one when making purchases. To catch the buyer's attention, merchants need to use pictures to attract them to stay. If some features can be clearly expressed in pictures, try not to use text. For example, if you want to express the large capacity of a water cup, the effect of shooting a water cup alone is not as good as having a contrast, such as holding it with your hand or reflecting it in the scene. It is best to capture all pictures in a simple and intuitive manner.

優(yōu)良的圖片不僅能推動(dòng)買家購(gòu)買，也能彰顯企業(yè)實(shí)力。但是商品圖片并不是隨手一拍那么簡(jiǎn)單，拍攝之前，做好準(zhǔn)備工作、有目的性的拍攝可以有效提高圖片的使用效果。

Excellent images not only drive buyers to make purchases, but also demonstrate the strength of the enterprise. However, product images are not as simple as taking them casually. Before taking them, making preparations and taking targeted shots can effectively improve the effectiveness of the images.

先從拍攝角度來看：

From a shooting perspective:

，商品的360度外觀圖片肯定是必須的，這也是買家查找商品是判斷是否中意的條件；

Firstly, a 360 degree appearance image of the product is definitely necessary, which is also the preferred condition for buyers to determine whether they are interested in the product;

其次，商品的細(xì)節(jié)圖和內(nèi)部結(jié)構(gòu)圖則可以作為商品的優(yōu)勢(shì)闡述點(diǎn)，加深買家的購(gòu)買意向；

Secondly, the detailed diagram and internal structure diagram of the product can serve as points for explaining the advantages of the product, deepening the buyer's purchase intention;

后，圖片的質(zhì)量很重要，避免同一個(gè)角度的拍攝過多圖，其實(shí)產(chǎn)品有很多的特點(diǎn)可以挖掘，讓客戶全面多角度的了解才是我們的目的。

Afterwards, the quality of the images is crucial to avoid shooting too many images from the same angle. In fact, there are many features of the product that can be explored, and our goal is to provide customers with a comprehensive and multi-dimensional understanding.

以上圖片拍攝角度可以根據(jù)產(chǎn)品實(shí)際情況進(jìn)行調(diào)整，建議每個(gè)產(chǎn)品至少提供3-5張的多角度圖，圖片太少不利于用戶對(duì)產(chǎn)品進(jìn)行全面了解。

The shooting angles of the above images can be adjusted according to the actual situation of the product. It is recommended to provide at least 3-5 multi angle images for each product. Too few images are not conducive to users' comprehensive understanding of the product.

以上是對(duì)愛采購(gòu)運(yùn)營(yíng)中遇到的產(chǎn)品發(fā)布問題的一些分享，入駐愛采購(gòu)是打開商機(jī)的一步，好好運(yùn)營(yíng)才能抓住更多買家的心。更多相關(guān)內(nèi)容就來我們網(wǎng)站http://www.aimichina.com咨詢！

The above is some sharing of the product release issues encountered in the operation of Love Procurement. Entering Baidu Love Procurement is a step to open up business opportunities, and good operation can capture the hearts of more buyers. For more related content, come to our website http://www.aimichina.com consulting service