大家都知道，因?yàn)閻?ài)采購(gòu)背靠，所以每天都有大量流量，這也吸引著越來(lái)越多的企業(yè)入駐。不少商戶(hù)開(kāi)辦了愛(ài)采購(gòu)業(yè)務(wù)，流量卻經(jīng)常慎微，那么到底怎么有效運(yùn)營(yíng)自己的店鋪呢？先來(lái)了解下濟(jì)南愛(ài)采購(gòu)店鋪后臺(tái)數(shù)據(jù)分析和效果監(jiān)控內(nèi)容吧，。

Everyone knows that because Love Procurement relies on Baidu, there is a large amount of traffic every day, which also attracts more and more enterprises to settle in. Many merchants have opened their love procurement business, but their traffic is often cautious. So how can they effectively operate their own stores? Let's first learn about the backend data analysis and effect monitoring content of Baidu Love Procurement Store in Jinan,.

1、愛(ài)采購(gòu)的曝光量、點(diǎn)擊量、訪客數(shù)。

1. The exposure, click through, and visitor count of Baidu Aigou.

數(shù)據(jù)量的大小關(guān)系是曝光量>點(diǎn)擊量>訪客數(shù)。如果三個(gè)數(shù)據(jù)量較低，就證明一件事：店鋪信息量少，標(biāo)題關(guān)鍵詞拓展少，不符合買(mǎi)家搜索習(xí)慣。這時(shí)需要提升商品數(shù)量，優(yōu)化標(biāo)題關(guān)鍵詞。如果每天點(diǎn)擊數(shù)和訪客數(shù)的數(shù)量差不多，是1:1，這意味著一個(gè)訪客來(lái)你的店鋪一次然后就離開(kāi)了；

The size relationship of data volume is exposure>click through>visitor count. If the three data volumes are relatively low, it proves one thing: the store has less information and the expansion of title keywords is not in line with buyer search habits. At this point, it is necessary to increase the quantity of products and optimize the title keywords. If the number of clicks per day is similar to the number of visitors, which is 1:1, it means that a visitor comes to your store once and then leaves;

2、愛(ài)采購(gòu)商品收錄數(shù)量與平均展示位。

2. The quantity and average display space of products included in Baidu Ai Procurement.

商品收錄數(shù)量是代表信息發(fā)布之后的收錄情況。產(chǎn)品信息不應(yīng)該在短時(shí)間內(nèi)發(fā)完，也不應(yīng)該完全不發(fā)出。前期發(fā)送多些，然后保持一定的節(jié)奏添加產(chǎn)品信息。平均展示位置是獲得展示的信息平均排名。如果排名太低，說(shuō)明產(chǎn)品有很多低質(zhì)的信息，已經(jīng)降低了排名，需要根據(jù)產(chǎn)品信息進(jìn)行調(diào)整。

The quantity of products included represents the inclusion status after the information is released. Product information should not be sent out in a short period of time, nor should it be completely not sent out. Send more in the early stages, and then add product information at a certain pace. The average display position is the average ranking of information obtained for display. If the ranking is too low, it indicates that the product has a lot of low-quality information, which has lowered the ranking and needs to be adjusted based on the product information.

此外愛(ài)采購(gòu)的基本排名規(guī)則是這樣：前四名基本都是競(jìng)價(jià)推廣的位置>實(shí)地商家>認(rèn)證真實(shí)性認(rèn)證商家>根據(jù)采購(gòu)商地域智能推薦距離更近的認(rèn)證商家供應(yīng)商＞認(rèn)證的良好商家輪流展現(xiàn)＞根據(jù)發(fā)布的產(chǎn)品好壞輪流展現(xiàn)。

In addition, the basic ranking rules of Love Procurement are as follows: the top four are basically positions for bidding promotion>on-site merchants>Baidu certified authenticity certified merchants>intelligent recommendation of suppliers with closer distances based on the purchaser's region>rotation of certified good merchants>rotation of display based on the quality of the published products.

如果沒(méi)有排名，就要檢查店鋪是否存在問(wèn)題，進(jìn)行優(yōu)化和整改。更多相關(guān)事項(xiàng)就來(lái)我們網(wǎng)站http://www.aimichina.com咨詢(xún)了解吧！

If there is no ranking, it is necessary to check the store for any problems, optimize and rectify them. For more related matters, come to our website http://www.aimichina.com Consult and understand!