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影響愛采購展現(xiàn)排序機(jī)制因素

來源:http://www.aimichina.com 發(fā)布時間:2023-07-21 09:07:58 瀏覽次數(shù):

與其他推廣產(chǎn)品一樣,愛采購本身也是有自己的展現(xiàn)機(jī)制的,而影響其展現(xiàn)排序機(jī)制的一般有時間、地域、產(chǎn)品三個因素,各因素之間關(guān)系錯綜復(fù)雜。下面濟(jì)南愛采購代運(yùn)營人員為您分析:
Like other promotional products, Baidu Love Procurement itself has its own display mechanism, and the factors that affect its display ranking mechanism are generally time, region, and product, with complex relationships between each factor. Below, the representative operating personnel of Jinan Baidu Ai Procurement will analyze for you:
時間因素:(輪展)不同時間出現(xiàn)不同位置
Time factor: (rotation) Different positions appear at different times
我們在愛采購官網(wǎng)看到的優(yōu)良數(shù)據(jù)的展示不是人為干預(yù)的,是受時間因素控制的,在不同的時間,相同的產(chǎn)品會出現(xiàn)在不同的位置。關(guān)于愛購排名,我們所做的就是把客戶的產(chǎn)品不斷的上傳刷新,在多個店鋪會有多個展示。隨著時間的影響,我們多個展現(xiàn)總是會在靠前位置。每天刷新一些數(shù)據(jù),會自動收錄,收錄速度對顯示有影響。
The display of excellent data we see on the official website of Love Procurement is not artificially intervened, but is controlled by time factors. At different times, the same product will appear in different locations. What we do about Baidu Aigou ranking is to constantly upload and refresh customers' products, and there will be multiple displays in multiple stores. Over time, our multiple displays will always be in the front position. Refreshing some data every day, Baidu will automatically include it, and the speed of inclusion has an impact on the display.
地域因素:商品當(dāng)?shù)丶爸苓吽阉鞲子|發(fā)展現(xiàn)
Regional factors: Local and surrounding searches of products are more likely to trigger display
地域是影響產(chǎn)品展示順序的重要因素之一,因?yàn)楫a(chǎn)品本身的產(chǎn)地占據(jù)了更多的優(yōu)勢。當(dāng)你在產(chǎn)品的原產(chǎn)地做了采購數(shù)據(jù)推送之后,按地區(qū)搜索會發(fā)現(xiàn)大量周邊商品,這也使本地和周圍搜索更容易觸發(fā)展現(xiàn)。
Geography is one of the important factors affecting the order of product display, as the origin of the product itself occupies more advantages. After you push the procurement data in the origin of the product, searching by region will discover a large number of surrounding products, which also makes it easier for local and surrounding searches to trigger display.
商品質(zhì)量因素:類目優(yōu)化、圖片清晰度、參數(shù)豐富度、價(jià)格等
Product quality factors: category optimization, image clarity, parameter richness, price, etc
商品的類目看似簡單,但是卻直接決定用戶精準(zhǔn)搜索的轉(zhuǎn)化率。如果你沒有很好的給你的產(chǎn)品做精準(zhǔn)類目歸類,那么用戶用關(guān)鍵詞搜索A產(chǎn)品,很可能就會出現(xiàn)的是B產(chǎn)品。這樣就讓精準(zhǔn)搜索用戶,白白流失。
The categories of products may seem simple, but they directly determine the conversion rate of users' precise searches. If you do not accurately categorize your products, then if users search for product A with keywords, it is likely that product B will appear. This allows for accurate search of users and leads to a waste of time.
濟(jì)南愛采購代運(yùn)營
商品的圖片質(zhì)量也大大地影響了產(chǎn)品的分揀機(jī)制。在同類產(chǎn)品中,圖片質(zhì)量較高,沒有大量水印,沒有大量logo,清晰度非常好,會推薦在批量產(chǎn)品前展示。
The quality of product images also greatly affects the sorting mechanism of the product. Among similar products, the image quality is relatively high, without a large number of watermarks or logos, and the clarity is very good. It is recommended to display it in front of bulk products.
商品的參數(shù)要全面,盡量把產(chǎn)品的價(jià)格、產(chǎn)地、規(guī)格、型號、尺寸、材質(zhì)等一些多展現(xiàn)給用戶,這樣用戶在進(jìn)行詢盤的時候,可以做很好的當(dāng)做參考。
The parameters of the product should be comprehensive, and the price, origin, specifications, models, dimensions, materials, etc. of the product should be presented to users as much as possible. This way, users can use it as a good reference when making inquiries.
商品的價(jià)格也要注意。要根據(jù)商品的實(shí)際價(jià)格標(biāo)注,不要虛標(biāo),不管是標(biāo)的高還是標(biāo)的低,都不是明智的。
The price of the product should also be noted. It is not wise to label a product based on its actual price and not falsely, whether it is high or low.
即便時間、地域、產(chǎn)品信息質(zhì)量對愛采購的排名有特定的影響,但是其展現(xiàn)機(jī)制是明確的,所以,凡是入駐愛采購的商家,在實(shí)際運(yùn)營時只要注意避開雷區(qū),迎合平臺的喜愛,定可以提升自己的商品在愛采購中的排名。
Even though time, region, and product information quality have a specific impact on Baidu Aigou's ranking, its display mechanism is clear. Therefore, any merchant who enters Aigou can improve their product ranking in Baidu Aigou by avoiding minefields and catering to the platform's preferences during actual operation.
以上就是今天所要講解的內(nèi)容了,相信大家在看完本文的描述之后,能夠?qū)鄄少徲幸欢ǖ恼J(rèn)識和了解,希望以上內(nèi)容能幫助到你。另外,若你想要了解更多相關(guān)資訊,可以多多關(guān)注我們的網(wǎng)站動態(tài)http://www.aimichina.com。
The above is the content to be explained today. I believe that after reading the description in this article, everyone can have a certain understanding and understanding of Love Procurement. I hope the above content can help you. In addition, if you want to learn more about relevant information, you can pay more attention to our website updates http://www.aimichina.com .