愛(ài)采購(gòu)運(yùn)營(yíng)中，標(biāo)題是用來(lái)查找的重要途徑。標(biāo)題的制造，不只要契合渠道對(duì)標(biāo)題要求，并且要防止各種算法的約束。更為重要的是，咱們?cè)蹅兡軌蚪?jīng)過(guò)標(biāo)題，讓客戶愈加了解咱們的產(chǎn)品，然后挑選咱們的產(chǎn)品。
In the operation of Love Procurement, titles are an important way to search. The production of titles should not only meet the requirements of the channel for titles, but also prevent constraints from various algorithms. More importantly, we can use the title to make our customers more familiar with our products and then select our products.
愛(ài)采購(gòu)的標(biāo)題能夠包括以下幾個(gè)部分：區(qū)域、、類型、關(guān)鍵詞和賣點(diǎn)。
The title of Love Procurement can include the following parts: region, brand, type, keywords, and selling points.
愛(ài)采購(gòu)標(biāo)題，總的字符數(shù)不能超過(guò)33字，一般標(biāo)題字?jǐn)?shù)在20字左右就能夠了。
Love purchasing titles, the total number of characters cannot exceed 33 words, usually around 20 words is enough for titles.
2.愛(ài)采購(gòu)標(biāo)題的需求留意的幾點(diǎn)：
2. Some points to pay attention to when it comes to purchasing titles:
1）標(biāo)題中不能呈現(xiàn)區(qū)域堆砌。比方：你想表達(dá)我的產(chǎn)品，各個(gè)區(qū)域都能賣，于是就寫了“浙江打標(biāo)機(jī)上海打標(biāo)機(jī)武漢打標(biāo)機(jī)河北打標(biāo)機(jī)”
1) The title cannot present region stacking. For example, you want to express that my product can be sold in various regions, so you wrote "Zhejiang Marking Machine, Shanghai Marking Machine, Wuhan Marking Machine, Hebei Marking Machine"
在這個(gè)標(biāo)題中，就呈現(xiàn)了2種堆砌，一種是區(qū)域堆砌，便是浙江、上海、武漢、河北，這4個(gè)區(qū)域詞屢次呈現(xiàn)，構(gòu)成區(qū)域含糊，然后構(gòu)成的堆砌。
In this title, there are two types of stacking, one is regional stacking, namely Zhejiang, Shanghai, Wuhan, and Hebei. These four regional terms are repeatedly presented, forming regional ambiguity and then forming stacking.
別的一種堆砌是關(guān)鍵詞堆砌，即這兒呈現(xiàn)了4個(gè)打標(biāo)機(jī)，屢次重復(fù)呈現(xiàn)相同的關(guān)鍵詞，不光對(duì)查找沒(méi)有一點(diǎn)的優(yōu)點(diǎn)，并且有煩瑣糟蹋字符的嫌疑。
Another type of stacking is keyword stacking, where four marking machines are presented, repeatedly presenting the same keywords, which not only has no advantage in searching, but also has the suspicion of tedious and wasteful characters.
正確的寫法，應(yīng)該是只呈現(xiàn)一個(gè)區(qū)域和一個(gè)關(guān)鍵詞就能夠了。假如你想表達(dá)不同區(qū)域我都能賣，能夠在多個(gè)產(chǎn)品信息中，做不同的關(guān)鍵詞。
The correct way of writing should be to present only one region and one keyword. If you want to express that I can sell in different regions and can use different keywords in multiple product information.
2）標(biāo)題中不能呈現(xiàn)公司稱號(hào)。比方：寧波某某設(shè)備有限公司。這個(gè)公司全稱在愛(ài)采購(gòu)運(yùn)營(yíng)標(biāo)題中是不允許呈現(xiàn)的，不過(guò)公司的名，或許公司簡(jiǎn)稱是能夠放的。
2) The company title cannot be presented in the title. For example, Ningbo XX Equipment Co., Ltd. The full name of this company is not allowed to be displayed in the title of Love Procurement Operations, but the company's brand name, or perhaps the company abbreviation, can be included.
比方：收羅。這個(gè)是公司簡(jiǎn)稱，或許直接寫稱號(hào)，都是能夠的。
For example, collecting the whole country. This is the abbreviation of the company, perhaps directly writing the brand name is possible.
3）愛(ài)采購(gòu)運(yùn)營(yíng)中，鼓舞標(biāo)題中呈現(xiàn)類型，可是也應(yīng)該要留意不要使產(chǎn)品類型構(gòu)成堆砌。
3) In the operation of Love Procurement, it is important to encourage the presentation of types in the title, but it is also important to be careful not to pile up product types.
假如你一款產(chǎn)品有多個(gè)類型，主張分隔多傳幾個(gè)產(chǎn)品，做不同的產(chǎn)品介紹。
If you have multiple types of a product, it is recommended to separate multiple products and provide different product introductions.
4）關(guān)鍵詞必需要分外留意的當(dāng)?shù)?，除了上面說(shuō)到的同一個(gè)關(guān)鍵詞不要屢次呈現(xiàn)外，一個(gè)產(chǎn)品也不要呈現(xiàn)不同的產(chǎn)品稱號(hào)。
4) Keywords must pay special attention to the local area. In addition to repeatedly presenting the same keyword mentioned above, do not present different product titles for a single product.
假如一個(gè)標(biāo)題中呈現(xiàn)2個(gè)以上不同的產(chǎn)品稱號(hào)，就會(huì)使查找引擎抓取的時(shí)分，由于關(guān)鍵詞含糊不清，而失掉排名上升的時(shí)機(jī)。
If two or more different product titles are presented in a title, it will cause search engines to miss the opportunity for ranking increase due to unclear keywords when crawling.
5）產(chǎn)品的賣點(diǎn)你必定比我清楚，比方耐磨，柔軟易拉伸等等。
5) You must be clearer than me about the selling points of the product, such as wear resistance, softness, and stretchability.
這種對(duì)產(chǎn)品賣點(diǎn)的描繪，能夠讓客戶愈加了解你的產(chǎn)品，也更簡(jiǎn)單讓客戶做出挑選。
This description of the selling points of a product can help customers better understand your product and make it easier for them to make choices.
6）標(biāo)題中還必需要分外留意的是，肯定不能放電話、手機(jī)、微信、QQ等聯(lián)系方式，這種在渠道上也好，在查找引擎中也好，都是做要點(diǎn)沖擊的。
6) It is also important to note in the title that contact information such as phone number, mobile phone, WeChat, QQ, etc. must not be included. This is important in both channels and search engines.
山東百度愛(ài)采購(gòu)運(yùn)營(yíng)代理
