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百度愛采購優(yōu)化布局要從哪些方面著手?

來源:http://www.aimichina.com 發(fā)布時間:2024-03-14 10:03:19 瀏覽次數(shù):

優(yōu)化產(chǎn)品標(biāo)題

Optimize product titles

產(chǎn)品標(biāo)題要寫的有新意,站在客戶的視點(diǎn),研討寫什么樣的產(chǎn)品更能招引客戶。

The product title should be innovative and stand from the customer's perspective, discussing what kind of product can better attract customers.

標(biāo)題可包括:產(chǎn)品品牌、產(chǎn)品稱號、類型、參數(shù)、特征等,用空格分隔。標(biāo)題設(shè)置2-4個關(guān)鍵詞即可,不要太多,不能超過30個字。

The title can include: product brand, product title, type, parameters, features, etc., separated by spaces. Set 2-4 keywords for the title, not too many, not more than 30 words.

不要在標(biāo)題中加入“多少錢”、“怎么樣”“是什么”電話號碼、E-mail、公司名稱等任何聯(lián)系方式等無效詞匯。

Do not include any invalid words such as "how much", "how", "what", phone number, email, company name, etc. in the title.

商品的關(guān)鍵詞或者標(biāo)題去哪里找和定義。這里推薦大家可以更加寬泛的來定義你的商品,因?yàn)榘俣葠鄄少彵旧聿皇屈c(diǎn)擊付費(fèi)的,然后可以上傳至少6000個商品,可以覆蓋到18000個關(guān)鍵詞和標(biāo)簽。所以我們把范圍擴(kuò)大一些更多的維護(hù)來匹配關(guān)鍵詞。

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Where to find and define the keywords or titles of the product. Here we recommend that you define your products more broadly, as Baidu Love Purchasing itself is not a pay per click service. You can upload at least 6000 products, covering 18000 keywords and tags. So we will expand the scope and perform more maintenance to match keywords.

專業(yè)參數(shù)一致

Consistent professional parameters

無論參數(shù)順序如何調(diào)整,只要不同SKU商品下產(chǎn)品重要屬性一致即符合本條判定規(guī)則。

No matter how the parameter order is adjusted, as long as the important attributes of products under different SKU products are consistent, it complies with this judgment rule.

需要注意的是,顏色不同則認(rèn)為是不同商品,如金色手機(jī)和黑色手機(jī)不會被判定是重復(fù)資源。

It should be noted that different colors are considered different products, such as gold phones and black phones, which will not be judged as duplicate resources.

產(chǎn)品圖片

Product images

商品主圖清晰度高、無水印,主體突出,優(yōu)先使用白色背景。長寬比例1:1,圖片大于750*750px;產(chǎn)品圖片發(fā)布5張以上,且不能出現(xiàn)重復(fù)圖片;圖片不能涉及低俗、色情、反動等,不能為純文字、純色圖、令人不適的圖片。

The main image of the product has high clarity, no watermarks, and the main body is prominent. A white background is preferred. 1:1 aspect ratio, images larger than 750 * 750px; Publish 5 or more product images without duplicate images; Images should not involve vulgar, pornographic, reactionary, etc. They should not be pure text, pure color images, or uncomfortable images.

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This article is provided by Jinan Baidu Love Procurement for account opening assistance. For more related content, please click http://www.aimichina.com I hope this article can be helpful to you. Thank you for reading!