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如何通過深度運(yùn)營提升B2B店鋪曝光

來源:http://www.aimichina.com 發(fā)布時(shí)間:2024-03-23 10:03:53 瀏覽次數(shù):

然而,許多店鋪在開通初期雖有所成效,但隨著時(shí)間的推移,流量和曝光度卻逐漸下降,商品搜索難覓蹤影。如何通過專業(yè)的運(yùn)營策略,提升您的愛采購店鋪排名,吸引更多咨詢,從而在B2B市場中脫穎而出。

However, although many stores have achieved some results in the early stages of opening, over time, traffic and exposure gradually decrease, and product searches are difficult to find. How to improve the ranking of your love procurement store and attract more inquiries through professional operational strategies, in order to stand out in the B2B market.

產(chǎn)品標(biāo)題是吸引客戶的關(guān)鍵。一個(gè)優(yōu)秀的標(biāo)題應(yīng)結(jié)合產(chǎn)品關(guān)鍵詞、長尾關(guān)鍵詞和品牌詞,同時(shí)避免關(guān)鍵詞的過度堆砌。根據(jù)客戶的搜索習(xí)慣來優(yōu)化關(guān)鍵詞,確保標(biāo)題的自然流暢,避免重復(fù),不包含地域詞,以提高搜索引擎的友好度。

The product title is the key to attracting customers. An excellent title should combine product keywords, long tail keywords, and brand keywords, while avoiding excessive keyword stuffing. Optimize keywords based on customer search habits to ensure natural and smooth titles, avoid repetition, and exclude regional words to improve search engine friendliness.

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高質(zhì)量的產(chǎn)品圖片能夠直接影響客戶的點(diǎn)擊意愿。發(fā)布的圖片應(yīng)與產(chǎn)品一致,清晰可見,且大小建議大于750*750px,以便在搜索結(jié)果中能夠吸引客戶的注意力。

High quality product images can directly affect customer click intention. The published images should be consistent with the product, clear and visible, and the recommended size should be greater than 750 * 750px to attract customer attention in search results.

詳盡準(zhǔn)確的產(chǎn)品參數(shù)不僅能夠提升關(guān)鍵詞的權(quán)重,還能幫助客戶更好地了解產(chǎn)品特性。在書寫產(chǎn)品參數(shù)時(shí),應(yīng)包含與產(chǎn)品相關(guān)的詳細(xì)信息,避免添加無關(guān)參數(shù),以免分散關(guān)鍵詞的權(quán)重。

Detailed and accurate product parameters not only enhance the weight of keywords, but also help customers better understand product features. When writing product parameters, detailed information related to the product should be included to avoid adding irrelevant parameters and dispersing the weight of keywords.

產(chǎn)品詳情頁是展示產(chǎn)品優(yōu)勢(shì)和特點(diǎn)的窗口。頁面中的圖片和信息應(yīng)與產(chǎn)品緊密相關(guān),包括產(chǎn)品展示圖、細(xì)節(jié)圖、場景圖和優(yōu)勢(shì)圖等,以便客戶能夠全面了解產(chǎn)品。

The product details page is a window that displays the advantages and features of the product. The images and information on the page should be closely related to the product, including product display images, detail images, scene images, and advantage images, so that customers can have a comprehensive understanding of the product.

店鋪分是影響產(chǎn)品搜索排名的重要因素。建議將店鋪分提升至8分以上,以增加產(chǎn)品在搜索中的排名機(jī)會(huì)。店鋪分包括產(chǎn)品質(zhì)量分、運(yùn)營分、服務(wù)分和領(lǐng)域分,其中前三者可以通過運(yùn)營優(yōu)化提升。

Store score is an important factor affecting product search ranking. Suggest increasing the store's score to 8 or above to increase the chances of product ranking in search. The store score includes product quality score, operation score, service score, and field score, among which the first three can be improved through operation optimization.

正確的產(chǎn)品分類對(duì)于產(chǎn)品的曝光至關(guān)重要。錯(cuò)誤的分類會(huì)導(dǎo)致產(chǎn)品無法準(zhǔn)確推送給目標(biāo)客戶,因此,選擇正確的產(chǎn)品分類是提升曝光的關(guān)鍵。

The correct product classification is crucial for product exposure. Incorrect classification can lead to products not being accurately pushed to target customers, therefore, choosing the correct product classification is the key to increasing exposure.

店鋪的基礎(chǔ)資料填寫對(duì)于提升店鋪在工廠搜索中的排名至關(guān)重要。完善主營產(chǎn)品信息,確保店鋪能夠通過工廠排名出現(xiàn)在首頁,從而吸引更多客戶咨詢。

Filling in the basic information of a store is crucial for improving its ranking in factory searches. Improve the main product information to ensure that the store can appear on the homepage through factory ranking, thereby attracting more customer inquiries.

百度愛采購為企業(yè)提供了一個(gè)全新的發(fā)展方向,但要想在這個(gè)平臺(tái)上取得成功,深度運(yùn)營是不可或缺的。通過優(yōu)化產(chǎn)品標(biāo)題、圖片、參數(shù)和詳情頁面,提升店鋪分,以及確保產(chǎn)品分類和資料的準(zhǔn)確性,您的店鋪將能夠在B2B市場中脫穎而出,吸引更多的意向客戶,實(shí)現(xiàn)引流拓客的目標(biāo)。

Baidu Love Procurement provides a new direction for enterprises to develop, but to succeed on this platform, deep operation is indispensable. By optimizing product titles, images, parameters, and detail pages, improving store scores, and ensuring the accuracy of product classification and information, your store will be able to stand out in the B2B market, attract more potential customers, and achieve the goal of attracting and expanding customers.