愛(ài)采購(gòu)是百度旗下的B2B電商平臺(tái)，旨在幫助用戶一站直達(dá)全網(wǎng)商品信息，觸達(dá)海量?jī)?yōu)質(zhì)商家，通過(guò)安全便捷的交易能力全網(wǎng)采購(gòu)。商家可通過(guò)愛(ài)采購(gòu)與百度搜索無(wú)縫對(duì)接，滿足用戶對(duì)于采購(gòu)信息檢索訴求，獲取精準(zhǔn)買家，獲得更多商機(jī)與訂單。愛(ài)采購(gòu)?fù)ㄟ^(guò)AI等手段幫助中小企業(yè)全力解決采購(gòu)批發(fā)渠道及貨源問(wèn)題。

Ai Gou is a B2B e-commerce platform under Baidu, aimed at helping users directly access product information across the entire network, reach a large number of high-quality merchants, and purchase across the entire network through safe and convenient transaction capabilities. Merchants can seamlessly connect with Baidu Search through Love Procurement to meet users' demands for purchasing information retrieval, obtain accurate buyers, and gain more business opportunities and orders. Love Procurement uses AI and other means to help small and medium-sized enterprises fully solve the problems of procurement wholesale channels and sources of goods.

二W：why，為什么？

2W: Why, why?

我們?yōu)槭裁醋鰫?ài)采購(gòu)，我們想通過(guò)愛(ài)采購(gòu)實(shí)現(xiàn)什么目的呢？通過(guò)第一步我們認(rèn)清了愛(ài)采購(gòu)是B2B電商平臺(tái)，我們的業(yè)務(wù)是屬于B2B（企業(yè)對(duì)企業(yè)）么，愛(ài)采購(gòu)是依附于百度搜索流量，是適合線上引流，線下成交為主。在百度平臺(tái)搭建屬于商家的企業(yè)店鋪，幫助企業(yè)獲客引流和品牌宣傳。

Why do we make love purchases, and what goals do we want to achieve through love purchases? Through the first step, we have identified that AiGou is a B2B e-commerce platform. Does our business belong to B2B (enterprise to enterprise)? AiGou relies on Baidu search traffic and is suitable for online traffic attraction, with offline transactions as the main focus. Build a business store on the Baidu platform to help businesses attract customers and promote their brand.

三H：how，怎么做？

Three H: how, how to do it?

這個(gè)問(wèn)題是重中之重，通過(guò)前面2個(gè)問(wèn)題，我們清晰了愛(ài)采購(gòu)是什么，以及為什么做愛(ài)采購(gòu)，搞清楚底層邏輯和為什么行動(dòng)是至關(guān)重要的。那么愛(ài)采購(gòu)的底層邏輯是什么呢？我們從店鋪后臺(tái)里面的運(yùn)營(yíng)助手和店鋪診斷就清楚了。愛(ài)采購(gòu)店鋪的店鋪星級(jí)和評(píng)分主要有五個(gè)能力組成的（統(tǒng)籌5力系統(tǒng)），分別是：

This question is of utmost importance. Through the first two questions, we have gained a clear understanding of what love procurement is and why it is important to do so. Understanding the underlying logic and why action is crucial. So what is the underlying logic of love for procurement? We can see clearly from the operations assistant and store diagnosis in the store backend. The star rating and rating of the Love Procurement store are mainly composed of five abilities (coordinated by the Five Forces system), which are:

1、商品能力

1. Product capability

主要看三方面（3星及以上商品占比；4星及以上商品占比；主推商品主圖視頻占比）

Mainly looking at three aspects (proportion of 3-star and above products; proportion of 4-star and above products; proportion of main product images and videos)

2、服務(wù)能力

2. Service capability

由6部分組成，主要由接待咨詢響應(yīng)速度和交易滿意度決定

Consisting of 6 parts, mainly determined by the speed of reception consultation response and transaction satisfaction

3、運(yùn)營(yíng)能力

3. Operational capability

由四部分組成，主要是內(nèi)容運(yùn)營(yíng)和店齡，其中內(nèi)容運(yùn)營(yíng)占70%

Consisting of four parts, mainly content operation and store age, with content operation accounting for 70%

4、商家能力

4. Merchant capability

由四部分組成：真實(shí)性認(rèn)證20%，深度認(rèn)證30%（需開通實(shí)力商家），交易功能20%，特色服務(wù)保障30%

Consisting of four parts: authenticity authentication 20%, deep authentication 30% (requires the opening of powerful merchants), transaction function 20%, and special service guarantee 30%

5、交易能力

5. Trading ability

主要由交易訂單數(shù)和銷售額決定交易勛章等級(jí)。

The trading medal level is mainly determined by the number of trading orders and sales revenue.

大家看到這里，有何感想呢，現(xiàn)在清楚高星級(jí)優(yōu)秀同行的店鋪是怎么做了吧。很簡(jiǎn)單按照平臺(tái)規(guī)則提升店鋪星級(jí)。

What do you think when you see this? Now it's clear how stores with high star rating and excellent peers operate. It's easy to increase the store's star rating according to platform rules.