主要是以下四個(gè)維度：店鋪裝修、產(chǎn)品發(fā)布、后臺(tái)數(shù)據(jù)分析、效果監(jiān)控、店鋪優(yōu)化整改。

Mainly in the following four dimensions: store decoration, product release, backend data analysis, effect monitoring, and store optimization and rectification.

一、店鋪裝修

1、 Shop decoration

1.產(chǎn)品需要高清圖片，盡量是相機(jī)參數(shù)拍攝的圖片，并且對(duì)這些圖片進(jìn)行簡(jiǎn)單美化，制作詳情內(nèi)頁。

1. The product requires high-definition images, preferably taken with camera parameters, and these images should be simply beautified to create detailed pages.

這里不能在商店或網(wǎng)站上弄幾張照片處理，在這里提醒：不建議客戶這樣做。首先，如果別人使用過，你再用，百度不會(huì)給你好排名；而且，自己拍攝的產(chǎn)品圖片高清真實(shí)，百度規(guī)定，對(duì)新的高質(zhì)量圖，將優(yōu)先抓取、處理和排名。

We cannot process a few photos on the store or website here. Here is a reminder: it is not recommended for customers to do so. Firstly, if someone else has used it and you use it again, Baidu will not give you a ranking; Moreover, the product images taken by oneself are high-definition and authentic. According to Baidu's regulations, new high-quality images will be prioritized for capture, processing, and ranking.

二、產(chǎn)品發(fā)布

2、 Product Release

1、產(chǎn)品類目：選擇的類目盡量與百度的類目匹配。如果不確定具體的類目，可以在愛采購中搜索對(duì)應(yīng)的關(guān)鍵詞；

1. Product category: Try to match the selected category with Baidu's category as much as possible. If you are unsure about the specific category, you can search for the corresponding keywords in Love Procurement;

2、產(chǎn)品標(biāo)題：推薦標(biāo)準(zhǔn)為：關(guān)鍵詞、品牌、關(guān)鍵詞描述、產(chǎn)品型號(hào)屬性描述，標(biāo)題簡(jiǎn)要清晰地圍繞主題內(nèi)容撰寫，與產(chǎn)品內(nèi)容相關(guān)，與標(biāo)題內(nèi)容相關(guān)的關(guān)鍵詞疊加次數(shù)要小于等于3次；

2. Product Title: The recommended criteria are: keywords, brand, keyword description, product model attribute description. The title should be written briefly and clearly around the theme content, related to the product content, and the number of times the keywords related to the title content are overlapped should be less than or equal to 3 times;

3、產(chǎn)品關(guān)鍵詞：關(guān)鍵詞則盡量有搜索熱度，盡量使用市場(chǎng)和行業(yè)常用詞，或者填寫產(chǎn)品常用的常用名稱/別名。

3. Product keywords: For keywords, try to have search popularity, use commonly used market and industry keywords, or fill in commonly used product names/aliases.

4、產(chǎn)品主圖：上傳五張圖片，每張圖片大小不超過4MB，至少三張不同的產(chǎn)品圖片。長(zhǎng)寬比為1:1，圖片<= 450*450，推薦750*750。產(chǎn)品圖片要清晰，水印大小不超過圖片的五分之一，產(chǎn)品主體不被遮擋；

4. Product main image: Upload five images, each with a size not exceeding 4MB, and at least three different product images. The aspect ratio is 1:1, and the image size is less than or equal to 450 * 450. We recommend 750 * 750. The product image should be clear, the watermark size should not exceed one-fifth of the image, and the product body should not be obscured;

5、產(chǎn)品價(jià)值：填寫具體字段并合理；填寫價(jià)格時(shí)盡量不要寫“面議”，面議會(huì)視為嚴(yán)重劣質(zhì)商品；

5. Product value: Fill in specific fields and make them reasonable; Try not to write "negotiable" when filling in the price, as negotiable products will be considered seriously inferior;

6、產(chǎn)品參數(shù)：至少填寫5個(gè)參數(shù)，建議15個(gè)以上。產(chǎn)品信息越完整，資源的展現(xiàn)和排序就越好。產(chǎn)品參數(shù)與產(chǎn)品內(nèi)容一致，勿重復(fù)疊加；

6. Product parameters: Fill in at least 5 parameters, and it is recommended to have at least 15. The more complete the product information, the better the presentation and ranking of resources. The product parameters should be consistent with the product content and should not be duplicated or overlapped;

7、產(chǎn)品描述：圖文結(jié)合，文字300字左右，關(guān)鍵詞出現(xiàn)2-3次；

7. Product description: Combining graphics and text, with around 300 words of text and 2-3 occurrences of keywords;

三、后臺(tái)數(shù)據(jù)分析和效果監(jiān)控

3、 Backend data analysis and performance monitoring

1、百度愛采購的曝光量、點(diǎn)擊量、訪客數(shù)。

1. The exposure, click through rate, and visitor count of Baidu AiGou.

數(shù)據(jù)量的大小關(guān)系是曝光量>點(diǎn)擊量>訪客數(shù)。如果三個(gè)數(shù)據(jù)量較低，就證明一件事：店鋪信息量少，標(biāo)題關(guān)鍵詞拓展少，不符合買家搜索習(xí)慣。這時(shí)需要提升商品數(shù)量，優(yōu)化標(biāo)題關(guān)鍵詞。

The relationship between data volume is exposure>clicks>visitors. If the three data volumes are low, it proves one thing: the store information is insufficient, the expansion of title keywords is limited, and it does not conform to the buyer's search habits. At this point, it is necessary to increase the quantity of products and optimize the title keywords.

2、百度愛采購商品收錄數(shù)量與平均展示位。

2. The quantity and average display space of products included in Baidu AiGou.

商品收錄數(shù)量是代表信息發(fā)布之后的收錄情況。產(chǎn)品信息不應(yīng)該在短時(shí)間內(nèi)發(fā)完，也不應(yīng)該完全不發(fā)出。

The number of products included represents the inclusion situation after the information is released. Product information should not be sent out in a short period of time, nor should it be completely withheld.

四、店鋪優(yōu)化整改

4、 Store optimization and rectification

影響百度愛采購排名的因素有很

There are many factors that affect the ranking of Baidu AiGou

愛采購的基本排名規(guī)則是這樣：前四名基本都是競(jìng)價(jià)推廣的位置>實(shí)地商家>百度認(rèn)證真實(shí)性認(rèn)證商家>根據(jù)采購商地域智能推薦距離更近的認(rèn)證商家供應(yīng)商＞認(rèn)證的良好商家輪流展現(xiàn)＞根據(jù)發(fā)布的產(chǎn)品好壞輪流展現(xiàn)。

The basic ranking rules for Love Procurement are as follows: the top four are mostly positions for bidding promotion>on-site merchants>Baidu certified authenticity certified merchants>recommend certified merchants and suppliers closer based on the purchaser's regional intelligence>display certified good merchants alternately>display products alternately based on their quality.

1.是否做過真實(shí)性認(rèn)證，即百度認(rèn)證；

1. Have you undergone authenticity authentication, namely Baidu authentication;

2.產(chǎn)品質(zhì)量是否存在以下問題：標(biāo)題不合格、產(chǎn)品主圖重復(fù)、無公司及產(chǎn)品優(yōu)勢(shì)描述；

2. Are there any issues with product quality, such as unqualified titles, duplicate product main images, lack of company and product advantage descriptions;

3.賣家版APP活躍度低。

3. The seller version app has low activity.