為什么需要優(yōu)化愛采購平臺產(chǎn)品信息呢？因為可以提升產(chǎn)品信息在搜索引擎中的排名，增加產(chǎn)品信息的點擊率，提高詢盤數(shù)量，達成更多的訂單！

Why is it necessary to optimize the product information on the Love Procurement Platform? Because it can improve the ranking of product information in search engines, increase the click through rate of product information, increase the number of inquiries, and achieve more orders!

下面來看下該怎樣從5個維度優(yōu)化產(chǎn)品信息。

Let's take a look at how to optimize product information from five dimensions.

1、標題關(guān)鍵詞

1. Title keywords

關(guān)鍵詞挖掘需要更加準確細分，核心詞、長尾詞（用途、領(lǐng)域、規(guī)格……），越詳細越好。標題需要更加規(guī)范、字數(shù)控制、關(guān)鍵詞不疊加、不出現(xiàn)怪異字符、不使用疑問句型、標題通順易懂。

Keyword mining requires more accurate segmentation, with core words and long tail words (purpose, field, specification, etc.), the more detailed the better. The title needs to be more standardized, word count controlled, keywords should not overlap, strange characters should not appear, interrogative sentence patterns should not be used, and the title should be smooth and easy to understand.

2、產(chǎn)品參數(shù)

2. Product parameters

規(guī)范的產(chǎn)品參數(shù)，需注意以下幾個方面：

Standardized product parameters should pay attention to the following aspects:

①產(chǎn)品參數(shù)與該商品相符；參數(shù)項與參數(shù)值匹配；參數(shù)項均真實，無夸大。

① The product parameters are consistent with the product; Parameter items match parameter values; All parameter items are true and not exaggerated.

②參數(shù)項及參數(shù)值≥10個

② Parameter items and values ≥ 10

③不放無效參數(shù)，起訂量、供貨總量、價格、發(fā)貨期限均不屬于參數(shù)，不能放在基本參數(shù)中。

③ Do not include invalid parameters, such as minimum order quantity, total supply quantity, price, and delivery deadline, which are not considered parameters and cannot be included in the basic parameters.

3、產(chǎn)品圖片

3. Product images

規(guī)范的產(chǎn)品圖片，需注意以下幾個方面：

Standardized product images should pay attention to the following aspects:

①統(tǒng)一特點。相關(guān)性：圖片與產(chǎn)品相關(guān)。規(guī)范性：統(tǒng)一拍照、統(tǒng)一規(guī)格、統(tǒng)一展示風格、統(tǒng)一模板。賣點突出：突出產(chǎn)品賣點、做出差異性。

① Unified characteristics. Relevance: The image is related to the product. Normalization: unified photography, unified specifications, unified display style and unified template. Highlight selling points: Highlight product selling points and create differentiation.

②尺寸與比例。尺寸750*750以上，比例為正方形，確保圖片清晰度高，保證買家可以看清楚細節(jié)。

② Size and proportion. Size 750 * 750 or above, with a square proportion to ensure high image clarity and allow buyers to see details clearly.

③產(chǎn)品主體。主體突出，產(chǎn)品居中，圖片清晰，無瀏覽干擾（水印不可遮擋產(chǎn)品），突出產(chǎn)品主體為佳更清楚展現(xiàn)產(chǎn)品。

③ Product subject. Highlight the main body, center the product, clear images, no browsing interference (watermark cannot cover the product), and highlight the main body of the product for a clearer display of the product.

④背景顏色。建議淺色背景圖，不宜太花哨，能夠更好的襯托出產(chǎn)品，讓產(chǎn)品更清晰。

④ Background color. Suggest a light background image that is not too flashy, as it can better highlight the product and make it clearer.

⑤圖片張數(shù)。3張以上圖片且不得重復，包含產(chǎn)品圖片以及細節(jié)圖，多方位展示產(chǎn)品圖片、讓買家能夠多維度了解產(chǎn)品圖片。

⑤ Number of pictures. Three or more images must not be repeated, including product images and detailed images, displaying product images from multiple perspectives and allowing buyers to understand product images from multiple dimensions.

4、產(chǎn)品價格

4. Product price

規(guī)范的產(chǎn)品價格，需注意以下幾個方面：

Standardized product prices should pay attention to the following aspects:

①標明產(chǎn)品價格不可為0，不可面議。

① The product price cannot be set to 0 and cannot be negotiated face-to-face.

②產(chǎn)品價格真實。

② The product price is genuine.

③產(chǎn)品價格合理。

③ The product price is reasonable.

5、產(chǎn)品詳情

5. Product Details

規(guī)范的產(chǎn)品詳情，需注意以下幾個方面：

For standardized product details, attention should be paid to the following aspects:

①圖文結(jié)合，產(chǎn)品詳情提供圖文并茂的商品信息，包括產(chǎn)品內(nèi)容、產(chǎn)品特點、優(yōu)勢、使用場景、產(chǎn)品細節(jié)等。

① Combining graphics and text, product details provide product information with both graphics and text, including product content, product features, advantages, usage scenarios, product details, etc.

②突出賣點，突出產(chǎn)品賣點、公司實力、產(chǎn)品細節(jié)，細節(jié)給買家消費感官體驗。

② Highlight selling points, highlight product selling points, company strength, product details, and provide buyers with sensory experience through details.

③多方面，利用特點、功能、好處、公司實力、售后服務(wù)等多方面描述產(chǎn)品信息。

③ Describe product information from multiple aspects, including features, functions, benefits, company strength, and after-sales service.