百度愛采購店鋪運(yùn)營(yíng)有什么技巧嗎?
來源:http://www.aimichina.com 發(fā)布時(shí)間:2024-12-12 20:12:54 瀏覽次數(shù):次
想要增加展示頁的瀏覽量,相當(dāng)于提高曝光量那么要做的就有兩件事,、提高店鋪質(zhì)量、提高商品星級(jí)主要的提高方式:及時(shí)響應(yīng)詢盤及時(shí)響應(yīng)IM消息開通在線交易,并產(chǎn)生線上交易訂單根據(jù)低質(zhì)商品清單,有針對(duì)性的優(yōu)化低星的SKU,提升3星及以上商品占比 參考商品發(fā)布規(guī)范和標(biāo)準(zhǔn),將SKU優(yōu)化為高星商品,提升4星及以上商品占比 為主推商品添加主圖視頻(不包含重復(fù)視頻)完成真實(shí)性認(rèn)證、深度認(rèn)證(僅針對(duì)實(shí)力供應(yīng)商)開通在線交易,并設(shè)置在線交易商品參與專業(yè)問答開通視頻營(yíng)銷,并成功發(fā)布視頻降低店鋪的商品重復(fù)率,避免出現(xiàn)惡劣重復(fù)和重度重復(fù) 商品標(biāo)題 按照“品牌詞”(若有)+“屬性詞”+“商品詞”+“規(guī)格/型號(hào)”進(jìn)行組合。注:填寫品牌詞,需要確保不會(huì)侵犯他人權(quán)利。
To increase the browsing volume of the display page, which is equivalent to increasing exposure, there are two things to do: improve the quality of the store and increase the star rating of the products. The main ways to improve are to respond to inquiries in a timely manner, respond to IM messages, open online transactions, and generate online transaction orders. Based on the list of low-quality products, optimize low star SKUs in a targeted manner, increase the proportion of 3-star and above products, refer to product publishing norms and standards, optimize SKUs to high star products, increase the proportion of 4-star and above products as the main promoted products, add main images and videos (excluding duplicate videos), complete authenticity authentication and deep authentication (only for strong suppliers), open online transactions, and set up online trading products to participate in professional Q&A and open video marketing. Successfully publish videos to reduce the store's product inventory. Repetition rate, Avoid the occurrence of malicious and heavily repetitive product titles by combining "brand word" (if any)+"attribute word"+"product word"+"specification/model". Note: When filling in brand keywords, it is necessary to ensure that they do not infringe on the rights of others.
商品主圖主圖清晰,且為商品實(shí)物圖,無瀏覽干擾。 建議提供一張純白色背景的商品圖 商品參數(shù)參數(shù)真實(shí)有效,且參數(shù)項(xiàng)與參數(shù)值相匹配 填寫5個(gè)及以上參數(shù)項(xiàng),建議填寫10-15個(gè) 商品主圖視頻 視頻清晰,能夠正常播放,長(zhǎng)寬比1:1 時(shí)長(zhǎng)建議為20-30秒,以商品內(nèi)容為主 商品詳情 圖文并茂,并提供5張及以上商品圖。
The main image of the product is clear and is a physical image of the product, without any browsing interference. It is recommended to provide a product image with a pure white background, and fill in 5 or more parameter items that match the parameter values. It is recommended to fill in 10-15 main product images. The video should be clear and able to play normally, with a length to width ratio of 1:1 and a recommended duration of 20-30 seconds. The product content should be the main focus, and the product details should be accompanied by images. Additionally, provide 5 or more product images.
從3種及以上的維度,例如細(xì)節(jié)圖、參數(shù)內(nèi)容、功能介紹、使用場(chǎng)景、操作方法等維度,以結(jié)構(gòu)化的形式來描述商品一般來說,商品的質(zhì)量決定排名,商品越符合百度上架產(chǎn)品的要求,產(chǎn)品的排名就會(huì)越靠前,這是通過自然優(yōu)化提升的排名方法。但是如果是需要將排名固定在前面的話,建議可以做找商網(wǎng)的易銷車
Describing a product in a structured form from three or more dimensions, such as detailed images, parameter content, function introduction, usage scenarios, and operation methods, generally speaking, the quality of the product determines its ranking. The more the product meets the requirements for listing on Baidu, the higher its ranking will be. This is a ranking method that improves through natural optimization. However, if it is necessary to fix the ranking at the top, it is recommended to use Zhaoshang.com's easy to sell cars
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