一、百度愛(ài)采購(gòu)助力濟(jì)南企業(yè)融入數(shù)字化發(fā)展浪潮

1、 Baidu AiGou helps Jinan enterprises integrate into the wave of digital development

（一）流量賦能

（1） Traffic Empowerment

百度擁有龐大的用戶(hù)群體，日均搜索量高達(dá)數(shù)十億次。百度愛(ài)采購(gòu)依托百度的搜索生態(tài)，為濟(jì)南企業(yè)提供了強(qiáng)大的流量支持。當(dāng)用戶(hù)在百度搜索相關(guān)產(chǎn)品或服務(wù)時(shí)，愛(ài)采購(gòu)平臺(tái)上的商品信息能夠優(yōu)先展示，大大提高了濟(jì)南企業(yè)的曝光率，讓更多潛在客戶(hù)找到企業(yè)，為業(yè)務(wù)拓展創(chuàng)造了有利條件。

Baidu has a huge user base with an average daily search volume of billions of times. Baidu AiGou relies on Baidu's search ecosystem to provide strong traffic support for enterprises in Jinan. When users search for related products or services on Baidu, the product information on the Love Procurement platform can be displayed first, greatly increasing the exposure of Jinan enterprises and allowing more potential customers to find the enterprise, creating favorable conditions for business expansion.

（二）品牌塑造

（2） Brand building

對(duì)于濟(jì)南眾多中小企業(yè)而言，品牌知名度往往是制約發(fā)展的瓶頸。百度愛(ài)采購(gòu)?fù)ㄟ^(guò)整合百度系資源，在搜索結(jié)果頁(yè)面以圖文并茂的形式展示企業(yè)信息，塑造專(zhuān)業(yè)、可靠的企業(yè)形象，有助于提升濟(jì)南企業(yè)的品牌影響力，打破品牌建設(shè)的困局。

For many small and medium-sized enterprises in Jinan, brand awareness is often a bottleneck that restricts their development. Baidu AiGou integrates Baidu resources and displays enterprise information in the form of images and text on the search results page, shaping a professional and reliable corporate image, which helps to enhance the brand influence of Jinan enterprises and break the dilemma of brand building.

二、濟(jì)南企業(yè)在百度愛(ài)采購(gòu)的運(yùn)營(yíng)策略

2、 The operational strategy of Jinan enterprises on Baidu AiGou

（一）精準(zhǔn)優(yōu)化商品信息

（1） Accurately optimize product information

商品信息的質(zhì)量直接影響搜索排名和客戶(hù)轉(zhuǎn)化率。濟(jì)南企業(yè)在發(fā)布商品信息時(shí)，需結(jié)合本地市場(chǎng)需求和熱門(mén)搜索關(guān)鍵詞，優(yōu)化商品標(biāo)題、描述和詳情頁(yè)。例如，濟(jì)南特色的手工魯繡產(chǎn)品，企業(yè)可以在標(biāo)題中突出 “濟(jì)南手工魯繡”，并在詳情頁(yè)詳細(xì)介紹魯繡的工藝、歷史和特色，提高商品信息的精準(zhǔn)度，吸引目標(biāo)客戶(hù)。

The quality of product information directly affects search rankings and customer conversion rates. Jinan enterprises need to optimize product titles, descriptions, and detail pages by combining local market demand and popular search keywords when publishing product information. For example, for handmade Lu embroidery products with Jinan characteristics, companies can highlight "Jinan Handmade Lu Embroidery" in the title and provide detailed information on the craftsmanship, history, and characteristics of Lu embroidery on the details page to improve the accuracy of product information and attract target customers.

（二）積極參與平臺(tái)活動(dòng)

（2） Actively participate in platform activities

百度愛(ài)采購(gòu)會(huì)定期舉辦各類(lèi)促銷(xiāo)活動(dòng)，如 “工廠直購(gòu)節(jié)”“采購(gòu)狂歡季” 等。濟(jì)南企業(yè)應(yīng)積極參與這些活動(dòng)，借助平臺(tái)的流量紅利，推出具有競(jìng)爭(zhēng)力的優(yōu)惠政策，吸引客戶(hù)下單，提升銷(xiāo)售額。

Baidu AiGou regularly holds various promotional activities, such as the "Factory Direct Purchase Festival" and "Procurement Carnival Season". Jinan enterprises should actively participate in these activities, leverage the platform's traffic dividends, launch competitive preferential policies, attract customers to place orders, and increase sales.

三、解決濟(jì)南企業(yè)使用百度愛(ài)采購(gòu)時(shí)的痛點(diǎn)

3、 Addressing pain points for Jinan enterprises when using Baidu AiGou

（一）運(yùn)營(yíng)人才短缺

（1） Shortage of operational talents

不少濟(jì)南企業(yè)在使用百度愛(ài)采購(gòu)時(shí)，面臨運(yùn)營(yíng)人才短缺的問(wèn)題。企業(yè)可以通過(guò)參加百度官方舉辦的線上線下培訓(xùn)課程，提升內(nèi)部人員的運(yùn)營(yíng)能力，也可以委托專(zhuān)業(yè)的代運(yùn)營(yíng)公司，借助其豐富的經(jīng)驗(yàn)和專(zhuān)業(yè)的團(tuán)隊(duì)，實(shí)現(xiàn)平臺(tái)的高效運(yùn)營(yíng)。

Many Jinan enterprises are facing a shortage of operational talents when using Baidu AiGou. Enterprises can enhance the operational capabilities of their internal staff by participating in Baidu's official online and offline training courses, or they can entrust professional operation companies to leverage their rich experience and professional teams to achieve efficient platform operation.

（二）數(shù)據(jù)運(yùn)用不足

（2） Insufficient use of data

部分濟(jì)南企業(yè)不善于運(yùn)用數(shù)據(jù)來(lái)指導(dǎo)運(yùn)營(yíng)決策。百度愛(ài)采購(gòu)提供了豐富的數(shù)據(jù)工具，企業(yè)可以通過(guò)分析搜索詞數(shù)據(jù)，了解客戶(hù)的需求和偏好，調(diào)整商品布局和營(yíng)銷(xiāo)策略；通過(guò)分析交易數(shù)據(jù)，優(yōu)化庫(kù)存管理，提高資金使用效率

Some Jinan enterprises are not good at using data to guide operational decisions. Baidu AiGou provides rich data tools, allowing enterprises to analyze search term data, understand customer needs and preferences, adjust product layout and marketing strategies; By analyzing transaction data, optimizing inventory management, and improving the efficiency of fund utilization

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