在數(shù)字化采購浪潮中，百度愛采購作為百度旗下的B2B垂直搜索引擎，正以“流量+技術(shù)”的雙重優(yōu)勢，為企業(yè)搭建起連接供需的高效橋梁。濟(jì)南百度愛采購公司作為區(qū)域服務(wù)商，其運(yùn)營服務(wù)內(nèi)容覆蓋從入駐到增長的全鏈路，助力企業(yè)低成本獲客、高效率轉(zhuǎn)化。

　　In the wave of digital procurement, Baidu AiGou, as a B2B vertical search engine under Baidu, is building an efficient bridge connecting supply and demand for enterprises with the dual advantages of "traffic+technology". As a regional service provider, Jinan Baidu Love Procurement Company's operational services cover the entire process from entry to growth, helping enterprises acquire customers at low cost and convert efficiently.

　　一、平臺定位與核心價(jià)值

　　1、 Platform positioning and core values

　　百度愛采購自2018年上線以來，便以“對標(biāo)1688”的姿態(tài)切入B2B市場。其核心優(yōu)勢在于：

　　Since its launch in 2018, Baidu AiGou has entered the B2B market with the attitude of "benchmarking 1688". Its core advantages lie in:

　　流量賦能：依托百度搜索生態(tài)，商品信息可直達(dá)百度首頁，獲得海量曝光；

　　Traffic Empowerment: Leveraging the Baidu search ecosystem, product information can be directly accessed on the Baidu homepage, gaining massive exposure;

　　精準(zhǔn)匹配：通過AI技術(shù)分析用戶需求，實(shí)現(xiàn)商品與采購商的智能對接；

　　Accurate matching: Through AI technology to analyze user needs and achieve intelligent docking between products and buyers;

　　低門檻入駐：提供年費(fèi)制與競價(jià)推廣兩種模式，適配不同規(guī)模企業(yè)的預(yù)算需求。

　　Low threshold entry: Provides two modes of annual fee system and bidding promotion, adapted to the budget needs of enterprises of different sizes.

　　二、濟(jì)南公司運(yùn)營服務(wù)內(nèi)容

　　2、 Jinan Company Operation Service Content

　　1. 會員入駐與店鋪搭建

　　1. Membership registration and store construction

　　資質(zhì)審核：協(xié)助企業(yè)完成營業(yè)執(zhí)照、稅務(wù)登記證等資質(zhì)提交，確?？焖偻ㄟ^平臺審核；

　　Qualification review: Assist enterprises in submitting business licenses, tax registration certificates, and other qualifications to ensure quick approval through the platform review;

　　店鋪裝修：提供詳情頁設(shè)計(jì)、產(chǎn)品圖優(yōu)化等服務(wù)，突出商品賣點(diǎn)，提升專業(yè)度；

　　Store decoration: Provide services such as detail page design and product image optimization, highlight product selling points, and enhance professionalism;

　　商品上架：根據(jù)平臺規(guī)則發(fā)布商品信息，優(yōu)化標(biāo)題、關(guān)鍵詞，提高搜索排名。

　　Product listing: Publish product information according to platform rules, optimize titles and keywords, and improve search rankings.

　　2. 店鋪代運(yùn)營與流量優(yōu)化

　　2. Store agency operation and traffic optimization

　　日常運(yùn)營：管理產(chǎn)品信息、價(jià)格、庫存，定期更新商品動態(tài)，保持店鋪活躍度；

　　Daily operation: Manage product information, prices, inventory, regularly update product updates, and maintain store activity;

　　營銷活動：策劃滿減、折扣、贈品等促銷活動，吸引采購商下單；

　　Marketing activities: Plan promotional activities such as discounts, giveaways, etc. to attract buyers to place orders;

　　流量推廣：通過“實(shí)力商家”“行業(yè)榜單”等增值服務(wù)，提升店鋪曝光權(quán)重；

　　Traffic promotion: Enhance store exposure weight through value-added services such as "strong merchants" and "industry rankings";

　　數(shù)據(jù)監(jiān)控：利用后臺分析銷售數(shù)據(jù)、用戶行為，優(yōu)化運(yùn)營策略。

　　Data monitoring: Utilize backend analysis of sales data and user behavior to optimize operational strategies.

　　3. 精準(zhǔn)推廣與獲客支持

　　3. Precise promotion and customer support

　　搜索推廣：結(jié)合百度搜索關(guān)鍵詞，制定競價(jià)排名策略，搶占行業(yè)流量入口；

　　Search promotion: Combining Baidu search keywords to develop bidding ranking strategies and seize industry traffic entry points;

　　信息流廣告：在百度APP、貼吧等渠道投放原生廣告，觸達(dá)潛在客戶；

　　Information flow advertising: Place native ads on channels such as Baidu APP and Tieba to reach potential customers;

　　線索管理：通過IM即時(shí)通訊工具，實(shí)時(shí)響應(yīng)采購咨詢，提高轉(zhuǎn)化率。

　　Clue management: Real time response to procurement inquiries through IM instant messaging tools to improve conversion rates.

　　4. 客戶服務(wù)與售后保障

　　4. Customer service and after-sales support

　　咨詢響應(yīng)：7×12小時(shí)在線客服，解答采購商疑問，維護(hù)客戶關(guān)系；

　　Consultation response: 7 × 12 hour online customer service, answering buyers' questions and maintaining customer relationships;

　　售后處理：協(xié)助處理退貨、換貨等售后需求，保障交易雙方權(quán)益；

　　After sales processing: Assist in handling after-sales needs such as returns and exchanges, and protect the rights and interests of both parties in the transaction;

　　培訓(xùn)支持：定期舉辦運(yùn)營培訓(xùn)，提升企業(yè)自主管理能力。

　　Training support: Regularly hold operational training to enhance the company's self-management capabilities.

　　三、服務(wù)優(yōu)勢與行業(yè)應(yīng)用

　　3、 Service advantages and industry applications

　　品牌曝光：百度搜索流量加持，企業(yè)可快速建立行業(yè)知名度；

　　Brand exposure: With the support of Baidu search traffic, enterprises can quickly establish industry awareness;

　　成本可控：年費(fèi)模式降低獲客成本，適合中小企業(yè)試水B2B電商；

　　Cost controllable: The annual fee model reduces customer acquisition costs and is suitable for small and medium-sized enterprises to explore B2B e-commerce;

　　跨行業(yè)覆蓋：從機(jī)械設(shè)備到化工原料，全品類商品均可觸達(dá)精準(zhǔn)買家；

　　Cross industry coverage: from mechanical equipment to chemical raw materials, all categories of products can reach precise buyers;

　　案例驗(yàn)證：已助力濟(jì)南空調(diào)回收、冷庫設(shè)備等多家企業(yè)實(shí)現(xiàn)訂單增長。

　　Case verification: We have helped multiple enterprises in Jinan, such as air conditioning recycling and cold storage equipment, achieve order growth.

　　四、合作流程與效果追蹤

　　4、 Collaboration Process and Effect Tracking

　　需求溝通：明確企業(yè)行業(yè)、產(chǎn)品類型及推廣目標(biāo)；

　　Requirement communication: Clarify the industry, product type, and promotion goals of the enterprise;

　　方案定制：提供入駐套餐、運(yùn)營計(jì)劃及預(yù)算分配建議；

　　Customized plan: Provide entry packages, operational plans, and budget allocation suggestions;

　　執(zhí)行落地：從店鋪搭建到推廣上線，全程跟進(jìn)；

　　Execution and implementation: Follow up throughout the entire process from store building to promotion and launch;

　　效果復(fù)盤：通過曝光量、詢盤量、成交率等指標(biāo)，迭代優(yōu)化策略。

　　Effect review: iteratively optimize strategies through indicators such as exposure, inquiry volume, and transaction rate.

　　本文由濟(jì)南愛采購開戶友情奉獻(xiàn).更多有關(guān)的知識請點(diǎn)擊:http://www.aimichina.com真誠的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識我們將會陸續(xù)向大家奉獻(xiàn).敬請期待.

　　This article is a friendly contribution from Jinan Love Procurement Company For more information, please click: http://www.aimichina.com Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.