想讓自家商品在愛采購(gòu)上被更多人看到，還能接到更多詢盤？其實(shí)掌握這幾個(gè)關(guān)鍵步驟，運(yùn)營(yíng)起來就能更輕松，快來看看這套簡(jiǎn)單易懂的方案吧！

　　Do you want your own products to be seen by more people on AiGou and receive more inquiries? Actually, mastering these key steps will make operation easier. Come and take a look at this simple and easy to understand solution!

　　摸透平臺(tái)規(guī)則

　　Understand the platform rules thoroughly

　　就像玩游戲要先懂規(guī)則一樣，愛采購(gòu)運(yùn)營(yíng)第一步得弄清楚平臺(tái)的 “玩法”。比如平臺(tái)更偏愛什么樣的商品信息，發(fā)布信息時(shí)有哪些格式要求，搜索排名的規(guī)則又是什么。多去平臺(tái)的幫助中心看看，或者留意平臺(tái)發(fā)布的最新動(dòng)態(tài)，這樣能避免因?yàn)椴涣私庖?guī)則而走彎路，讓運(yùn)營(yíng)方向更準(zhǔn)確。

　　Just like playing a game requires understanding the rules first, the first step for Love Procurement Operations is to understand the "gameplay" of the platform. For example, what kind of product information does the platform prefer, what format requirements are there when publishing information, and what are the rules for search ranking. Go to the platform's help center more often, or pay attention to the latest updates released by the platform, which can avoid taking detours due to lack of understanding of rules and make the operation direction more accurate.

　　優(yōu)化商品信息

　　Optimize product information

　　商品信息就像是商品的 “名片”，能不能吸引買家點(diǎn)進(jìn)來，全看這張名片夠不夠亮眼。標(biāo)題要把商品的關(guān)鍵信息都包含進(jìn)去，比如商品名稱、材質(zhì)、用途、特點(diǎn)等，就像 “高強(qiáng)度不銹鋼保溫杯 316 材質(zhì) 長(zhǎng)效保溫 大容量” 這樣，讓買家一眼就能知道這是什么、有什么用。商品詳情頁(yè)更是要詳細(xì)，除了展示商品的外觀、尺寸、功能等，還可以放上清晰的實(shí)拍圖，最好能有細(xì)節(jié)圖，像衣服的針腳、杯子的內(nèi)壁這樣，讓買家能更直觀地了解商品。

　　Product information is like the "business card" of a product, whether it can attract buyers to click in depends on whether this business card is eye-catching enough. The title should include all the key information of the product, such as the product name, material, purpose, characteristics, etc., just like "High strength stainless steel insulated cup 316 material long-term insulation large capacity", so that buyers can know at a glance what it is and what it is used for. The product details page should be even more detailed. In addition to displaying the appearance, size, function, etc. of the product, clear real-life photos can also be placed, preferably with detailed pictures, such as the stitches of clothes or the inner wall of cups, so that buyers can have a more intuitive understanding of the product.

　　做好關(guān)鍵詞布局

　　Make a good layout of keywords

　　買家在愛采購(gòu)上找商品，大多是通過搜索關(guān)鍵詞來的，所以關(guān)鍵詞布局很重要。先想想買家可能會(huì)搜哪些詞，比如賣連衣裙，可能的關(guān)鍵詞有 “連衣裙女 夏季 新款”“韓版連衣裙 顯瘦” 等。把這些關(guān)鍵詞合理地放到標(biāo)題、詳情頁(yè)里，但不要堆砌關(guān)鍵詞，不然會(huì)影響用戶體驗(yàn)。還可以借助一些工具來分析熱門關(guān)鍵詞，看看最近哪些詞搜索量高，及時(shí)調(diào)整關(guān)鍵詞策略。

　　Buyers often search for products on AiGou by searching for keywords, so keyword layout is crucial. First, think about which keywords buyers may search for, such as "selling dresses". Possible keywords include "summer new styles of dresses for women" and "Korean style dresses look slimmer". Reasonably place these keywords in the title and detail page, but do not pile up keywords, otherwise it will affect the user experience. You can also use some tools to analyze popular keywords, see which ones have high search volume recently, and adjust keyword strategies in a timely manner.

　　保持信息更新

　　Keep information updated

　　平臺(tái)喜歡新鮮的內(nèi)容，定期更新商品信息，能讓商品在搜索結(jié)果中更靠前?？梢悦刻於及l(fā)布一些新的商品信息，或者對(duì)已有的商品信息進(jìn)行優(yōu)化更新，比如修改標(biāo)題、補(bǔ)充詳情等。不過更新也不是盲目更新，要根據(jù)商品的銷售情況和市場(chǎng)需求來調(diào)整，比如季節(jié)變化時(shí)，及時(shí)更新應(yīng)季商品的信息。

　　The platform likes fresh content and regularly updates product information, which can make products higher in search results. New product information can be released daily, or existing product information can be optimized and updated, such as modifying titles, adding details, etc. However, updates are not blind updates. They should be adjusted based on the sales situation of the product and market demand, such as timely updating of seasonal product information when the season changes.

　　提升店鋪權(quán)重

　　Enhance the weight of the store

　　店鋪權(quán)重高了，商品的排名也會(huì)更靠前。提升店鋪權(quán)重可以從這幾個(gè)方面入手：保持較高的響應(yīng)速度，買家發(fā)消息要及時(shí)回復(fù)；維護(hù)好買家評(píng)價(jià)，提供優(yōu)質(zhì)的服務(wù)，讓買家愿意給好評(píng)；保證商品的供應(yīng)能力和發(fā)貨速度，避免出現(xiàn)缺貨、延遲發(fā)貨的情況。另外，完善店鋪的基本信息，比如公司簡(jiǎn)介、聯(lián)系方式等，也能增加店鋪的可信度。

　　As the store's weight increases, the ranking of products will also be higher. Improving the weight of the store can be achieved from several aspects: maintaining a high response speed, and buyers should reply to messages in a timely manner; Maintain good buyer reviews, provide high-quality services, and make buyers willing to give positive reviews; Ensure the supply capacity and delivery speed of goods, and avoid situations of stock shortage and delayed delivery. In addition, improving the basic information of the store, such as company profile, contact information, etc., can also increase the credibility of the store.

　　關(guān)注數(shù)據(jù)優(yōu)化

　　Pay attention to data optimization

　　運(yùn)營(yíng)過程中要多關(guān)注數(shù)據(jù)，通過數(shù)據(jù)來了解運(yùn)營(yíng)效果，然后進(jìn)行優(yōu)化。比如看看哪些商品的曝光量高、詢盤量多，分析一下這些商品的標(biāo)題、詳情頁(yè)有什么特點(diǎn)，把這些優(yōu)點(diǎn)應(yīng)用到其他商品上。如果發(fā)現(xiàn)某個(gè)關(guān)鍵詞帶來的流量很少，就可以考慮替換成其他關(guān)鍵詞。定期對(duì)數(shù)據(jù)進(jìn)行分析總結(jié)，能讓運(yùn)營(yíng)方案越來越完善。

　　During the operation process, it is important to pay more attention to data, understand the operational effectiveness through data, and then optimize accordingly. For example, look at which products have high exposure and inquiry volume, analyze the characteristics of their titles and detail pages, and apply these advantages to other products. If you find that a certain keyword brings very little traffic, you can consider replacing it with other keywords. Regularly analyzing and summarizing data can help improve operational plans.

　　本文由濟(jì)南愛采購(gòu)友情奉獻(xiàn).更多有關(guān)的知識(shí)請(qǐng)點(diǎn)擊:http://www.aimichina.com真誠(chéng)的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識(shí)我們將會(huì)陸續(xù)向大家奉獻(xiàn).敬請(qǐng)期待.

　　This article is a friendly contribution from Jinan Love Procurement Company For more information, please click: http://www.aimichina.com Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.