在濟(jì)南做B2B生意，企業(yè)常面臨“兩難”：愛(ài)采購(gòu)店鋪有流量但留不住客戶，官網(wǎng)夠?qū)I(yè)卻沒(méi)人看。其實(shí)，這兩者不是“競(jìng)爭(zhēng)對(duì)手”，而是“黃金搭檔”——用愛(ài)采購(gòu)引流，用官網(wǎng)承接信任，就能打造“公域獲客+私域轉(zhuǎn)化”的閉環(huán)。

　　When doing B2B business in Jinan, companies often face a "dilemma": love to purchase stores have traffic but cannot retain customers, and the official website is professional but no one reads it. In fact, these two are not "competitors", but "golden partners" - using love procurement to attract traffic and using official websites to build trust can create a closed loop of "public domain customer acquisition+private domain conversion".

　　一、流量“導(dǎo)流口”：從愛(ài)采購(gòu)跳到官網(wǎng)

　　1、 Flow 'diversion port': Jumping from Love Procurement to Official Website

　　店鋪“暗門(mén)”設(shè)計(jì)：

　　Shop "hidden door" design:

　　在愛(ài)采購(gòu)店鋪首頁(yè)、產(chǎn)品詳情頁(yè)底部，放“了解更多”按鈕，直接跳轉(zhuǎn)官網(wǎng)“企業(yè)實(shí)力”板塊。某機(jī)械企業(yè)靠這招，官網(wǎng)訪問(wèn)量月增40%。

　　At the bottom of the homepage and product details page of the Love Procurement store, place the "Learn More" button to directly jump to the "Enterprise Strength" section on the official website. A certain machinery company used this trick to increase its official website traffic by 40% per month.

　　避坑提示：別用“官網(wǎng)”字樣，易被平臺(tái)限流，改用“產(chǎn)品手冊(cè)下載”“案例合集”等誘餌。

　　Avoiding pitfalls: Do not use the word "official website" as it may be restricted by the platform. Instead, use bait such as "product manual download" and "case collection".

　　詢盤(pán)“附加條件”：

　　Additional conditions for inquiry:

　　客戶在愛(ài)采購(gòu)發(fā)起詢價(jià)時(shí)，設(shè)置“領(lǐng)取報(bào)價(jià)需填寫(xiě)手機(jī)號(hào)”彈窗，同步推送官網(wǎng)鏈接。某化工企業(yè)靠這招，留資率提升60%。

　　When customers initiate inquiries on AiGou, they set up a pop-up window that says' phone number required to receive quotation 'and synchronously push the official website link. A certain chemical company used this trick to increase its retention rate by 60%.

　　二、內(nèi)容“連環(huán)計(jì)”：官網(wǎng)給愛(ài)采購(gòu)“背書(shū)”

　　2、 Content "Chain Plan": Official website endorses Love Procurement

　　案例庫(kù)“反哺”店鋪：

　　Case Library "Feedback" Store:

　　官網(wǎng)單獨(dú)開(kāi)辟“愛(ài)采購(gòu)專(zhuān)屬案例”板塊，展示通過(guò)平臺(tái)成交的大單，比如“濟(jì)南某鋼廠合作紀(jì)實(shí)”?？蛻粼趷?ài)采購(gòu)看到案例截圖，會(huì)主動(dòng)到官網(wǎng)搜完整版。

　　The official website has opened a separate "Love Procurement Exclusive Case" section to showcase large orders transacted through the platform, such as "Jinan Steel Plant Cooperation Documentary". Customers will proactively search for the complete version on the official website when they see a screenshot of a case in Love Procurement.

　　案例：某建材企業(yè)官網(wǎng)案例被愛(ài)采購(gòu)客戶轉(zhuǎn)發(fā)，帶來(lái)3個(gè)百萬(wàn)級(jí)訂單。

　　Case: A building materials company's official website case was forwarded by a customer who loves purchasing, resulting in 3 million level orders.

　　視頻“雙向植入”：

　　Video "Two way implantation":

　　在官網(wǎng)拍“工廠探秘”視頻，結(jié)尾加愛(ài)采購(gòu)店鋪二維碼；在愛(ài)采購(gòu)發(fā)“產(chǎn)品測(cè)評(píng)”短視頻，結(jié)尾引導(dǎo)“官網(wǎng)看檢測(cè)報(bào)告”。某食品企業(yè)靠這招，復(fù)購(gòu)率提升25%。

　　Shoot a "Factory Exploration" video on the official website and add the QR code of the Love Procurement store at the end; Post a short video of "Product Evaluation" on Love Procurement, and guide the "official website to view the testing report" at the end. A certain food company used this trick to increase its repurchase rate by 25%.

　　三、數(shù)據(jù)“直通車(chē)”：線索無(wú)縫對(duì)接

　　3、 Data 'Direct Train': Seamless Connection of Clues

　　CRM系統(tǒng)“搭橋”：

　　CRM system "bridging":

　　用API接口把愛(ài)采購(gòu)的詢盤(pán)數(shù)據(jù)直接導(dǎo)入官網(wǎng)CRM，自動(dòng)分配給銷(xiāo)售跟進(jìn)。某設(shè)備企業(yè)靠這招，客戶響應(yīng)時(shí)間從2小時(shí)縮至15分鐘。

　　Use API interface to directly import the inquiry data of Love Procurement into the official website CRM and automatically assign it to sales follow-up. A certain equipment company used this trick to reduce customer response time from 2 hours to 15 minutes.

　　秘密：設(shè)置“愛(ài)采購(gòu)客戶”標(biāo)簽，銷(xiāo)售話術(shù)自動(dòng)切換為“平臺(tái)專(zhuān)享優(yōu)惠”。

　　Secret: Set the "Love Purchasing Customers" tag, and the sales script will automatically switch to "Platform Exclusive Discounts".

　　行為追蹤“補(bǔ)刀”：

　　Behavior tracking 'patching up':

　　官網(wǎng)部署“訪客識(shí)別”代碼，客戶從愛(ài)采購(gòu)跳轉(zhuǎn)過(guò)來(lái)時(shí)，自動(dòng)記錄瀏覽軌跡。某電子企業(yè)發(fā)現(xiàn)80%愛(ài)采購(gòu)客戶都看了“專(zhuān)利證書(shū)”頁(yè)面，后續(xù)專(zhuān)門(mén)推送技術(shù)白皮書(shū)，轉(zhuǎn)化率翻倍。

　　The official website deploys a "visitor recognition" code, which automatically records browsing trajectories when customers jump from AiGou. A certain electronics company found that 80% of its customers who love to purchase have viewed the "Patent Certificate" page, and subsequently pushed technical white papers, doubling the conversion rate.

　　四、活動(dòng)“組合拳”：線上線下打配合

　　4、 Activity "Combination Fist": Online and offline coordination

　　愛(ài)采購(gòu)“引流”+官網(wǎng)“鎖客”：

　　Love procurement "traffic diversion"+official website "customer lock":

　　在愛(ài)采購(gòu)發(fā)起“限時(shí)9折”活動(dòng)，但優(yōu)惠碼需到官網(wǎng)領(lǐng)取。某包裝企業(yè)靠這招，官網(wǎng)會(huì)員注冊(cè)量月增300%。

　　Launch a "limited time 10% off" promotion on Love Procurement, but the discount code needs to be collected on the official website. A packaging company used this trick to increase monthly membership registration on its official website by 300%.

　　創(chuàng)新玩法：設(shè)置“階梯優(yōu)惠”，官網(wǎng)充值越多，愛(ài)采購(gòu)店鋪折扣越大。

　　Innovative gameplay: Set up "tiered discounts", the more you top up on the official website, the greater the discount for the Love Purchase store.

　　展會(huì)“雙線作戰(zhàn)”：

　　Exhibition 'Dual Line Battle':

　　線下展會(huì)引導(dǎo)客戶掃碼進(jìn)入愛(ài)采購(gòu)店鋪，線上店鋪首頁(yè)掛官網(wǎng)“直播預(yù)約”入口。某機(jī)床企業(yè)靠這招，展會(huì)線索轉(zhuǎn)化率提升50%。

　　Offline exhibitions guide customers to scan the code and enter the Love Procurement store, while the online store homepage displays the "Live Streaming Reservation" entrance on the official website. A certain machine tool company used this trick to increase the conversion rate of exhibition leads by 50%.

　　五、品牌“疊加態(tài)”：官網(wǎng)提升愛(ài)采購(gòu)權(quán)重

　　5、 Brand 'superposition state': official website enhances the weight of love procurement

　　外鏈“投喂”算法：

　　External link "feeding" algorithm:

　　在官網(wǎng)底部加“愛(ài)采購(gòu)官方店鋪”鏈接，權(quán)重反哺店鋪排名。某軸承企業(yè)靠這招，愛(ài)采購(gòu)自然流量提升35%。

　　Add the "Love Procurement Official Store" link at the bottom of the official website, and the weight will feedback the store ranking. A certain bearing company used this trick to increase natural traffic by 35% through its love for purchasing.

　　避坑提示：別用“首頁(yè)”鏈接，直接指向具體產(chǎn)品頁(yè)，效果更好。

　　Avoiding pitfalls: Do not use the "homepage" link, directly point to specific product pages for better results.

　　新聞“同步更新”：

　　News' synchronized updates':

　　官網(wǎng)發(fā)布“中標(biāo)喜訊”“參展動(dòng)態(tài)”后，同步到愛(ài)采購(gòu)“新聞動(dòng)態(tài)”板塊。某環(huán)保企業(yè)靠這招，店鋪信任度評(píng)分從4.2升至4.8。

　　After the official website releases the "Good News of Winning the Bid" and "Exhibition News", they will be synchronized to the "News and Trends" section of iProcurement. A certain environmental protection company used this trick to increase its store trust rating from 4.2 to 4.8.

　　本文由濟(jì)南愛(ài)采購(gòu)友情奉獻(xiàn).更多有關(guān)的知識(shí)請(qǐng)點(diǎn)擊:http://www.aimichina.com真誠(chéng)的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識(shí)我們將會(huì)陸續(xù)向大家奉獻(xiàn).敬請(qǐng)期待.

　　This article is a friendly contribution from Jinan Love Procurement Company For more information, please click: http://www.aimichina.com Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.