在濟(jì)南做B2B生意，企業(yè)常面臨“兩難”：愛采購店鋪有流量但留不住客戶，官網(wǎng)夠?qū)I(yè)卻沒人看。其實，這兩者不是“競爭對手”，而是“黃金搭檔”——用愛采購引流，用官網(wǎng)承接信任，就能打造“公域獲客+私域轉(zhuǎn)化”的閉環(huán)。

　　When doing B2B business in Jinan, companies often face a "dilemma": love to purchase stores have traffic but cannot retain customers, and the official website is professional but no one reads it. In fact, these two are not "competitors", but "golden partners" - using love procurement to attract traffic and using official websites to build trust can create a closed loop of "public domain customer acquisition+private domain conversion".

　　一、流量“導(dǎo)流口”：從愛采購跳到官網(wǎng)

　　1、 Flow 'diversion port': Jumping from Love Procurement to Official Website

　　店鋪“暗門”設(shè)計：

　　Shop "hidden door" design:

　　在愛采購店鋪首頁、產(chǎn)品詳情頁底部，放“了解更多”按鈕，直接跳轉(zhuǎn)官網(wǎng)“企業(yè)實力”板塊。某機(jī)械企業(yè)靠這招，官網(wǎng)訪問量月增40%。

　　At the bottom of the homepage and product details page of the Love Procurement store, place the "Learn More" button to directly jump to the "Enterprise Strength" section on the official website. A certain machinery company used this trick to increase its official website traffic by 40% per month.

　　避坑提示：別用“官網(wǎng)”字樣，易被平臺限流，改用“產(chǎn)品手冊下載”“案例合集”等誘餌。

　　Avoiding pitfalls: Do not use the word "official website" as it may be restricted by the platform. Instead, use bait such as "product manual download" and "case collection".

　　詢盤“附加條件”：

　　Additional conditions for inquiry:

　　客戶在愛采購發(fā)起詢價時，設(shè)置“領(lǐng)取報價需填寫手機(jī)號”彈窗，同步推送官網(wǎng)鏈接。某化工企業(yè)靠這招，留資率提升60%。

　　When customers initiate inquiries on AiGou, they set up a pop-up window that says' phone number required to receive quotation 'and synchronously push the official website link. A certain chemical company used this trick to increase its retention rate by 60%.

　　二、內(nèi)容“連環(huán)計”：官網(wǎng)給愛采購“背書”

　　2、 Content "Chain Plan": Official website endorses Love Procurement

　　案例庫“反哺”店鋪：

　　Case Library "Feedback" Store:

　　官網(wǎng)單獨開辟“愛采購專屬案例”板塊，展示通過平臺成交的大單，比如“濟(jì)南某鋼廠合作紀(jì)實”。客戶在愛采購看到案例截圖，會主動到官網(wǎng)搜完整版。

　　The official website has opened a separate "Love Procurement Exclusive Case" section to showcase large orders transacted through the platform, such as "Jinan Steel Plant Cooperation Documentary". Customers will proactively search for the complete version on the official website when they see a screenshot of a case in Love Procurement.

　　案例：某建材企業(yè)官網(wǎng)案例被愛采購客戶轉(zhuǎn)發(fā)，帶來3個百萬級訂單。

　　Case: A building materials company's official website case was forwarded by a customer who loves purchasing, resulting in 3 million level orders.

　　視頻“雙向植入”：

　　Video "Two way implantation":

　　在官網(wǎng)拍“工廠探秘”視頻，結(jié)尾加愛采購店鋪二維碼；在愛采購發(fā)“產(chǎn)品測評”短視頻，結(jié)尾引導(dǎo)“官網(wǎng)看檢測報告”。某食品企業(yè)靠這招，復(fù)購率提升25%。

　　Shoot a "Factory Exploration" video on the official website and add the QR code of the Love Procurement store at the end; Post a short video of "Product Evaluation" on Love Procurement, and guide the "official website to view the testing report" at the end. A certain food company used this trick to increase its repurchase rate by 25%.

　　三、數(shù)據(jù)“直通車”：線索無縫對接

　　3、 Data 'Direct Train': Seamless Connection of Clues

　　CRM系統(tǒng)“搭橋”：

　　CRM system "bridging":

　　用API接口把愛采購的詢盤數(shù)據(jù)直接導(dǎo)入官網(wǎng)CRM，自動分配給銷售跟進(jìn)。某設(shè)備企業(yè)靠這招，客戶響應(yīng)時間從2小時縮至15分鐘。

　　Use API interface to directly import the inquiry data of Love Procurement into the official website CRM and automatically assign it to sales follow-up. A certain equipment company used this trick to reduce customer response time from 2 hours to 15 minutes.

　　秘密：設(shè)置“愛采購客戶”標(biāo)簽，銷售話術(shù)自動切換為“平臺專享優(yōu)惠”。

　　Secret: Set the "Love Purchasing Customers" tag, and the sales script will automatically switch to "Platform Exclusive Discounts".

　　行為追蹤“補刀”：

　　Behavior tracking 'patching up':

　　官網(wǎng)部署“訪客識別”代碼，客戶從愛采購跳轉(zhuǎn)過來時，自動記錄瀏覽軌跡。某電子企業(yè)發(fā)現(xiàn)80%愛采購客戶都看了“專利證書”頁面，后續(xù)專門推送技術(shù)白皮書，轉(zhuǎn)化率翻倍。

　　The official website deploys a "visitor recognition" code, which automatically records browsing trajectories when customers jump from AiGou. A certain electronics company found that 80% of its customers who love to purchase have viewed the "Patent Certificate" page, and subsequently pushed technical white papers, doubling the conversion rate.

　　四、活動“組合拳”：線上線下打配合

　　4、 Activity "Combination Fist": Online and offline coordination

　　愛采購“引流”+官網(wǎng)“鎖客”：

　　Love procurement "traffic diversion"+official website "customer lock":

　　在愛采購發(fā)起“限時9折”活動，但優(yōu)惠碼需到官網(wǎng)領(lǐng)取。某包裝企業(yè)靠這招，官網(wǎng)會員注冊量月增300%。

　　Launch a "limited time 10% off" promotion on Love Procurement, but the discount code needs to be collected on the official website. A packaging company used this trick to increase monthly membership registration on its official website by 300%.

　　創(chuàng)新玩法：設(shè)置“階梯優(yōu)惠”，官網(wǎng)充值越多，愛采購店鋪折扣越大。

　　Innovative gameplay: Set up "tiered discounts", the more you top up on the official website, the greater the discount for the Love Purchase store.

　　展會“雙線作戰(zhàn)”：

　　Exhibition 'Dual Line Battle':

　　線下展會引導(dǎo)客戶掃碼進(jìn)入愛采購店鋪，線上店鋪首頁掛官網(wǎng)“直播預(yù)約”入口。某機(jī)床企業(yè)靠這招，展會線索轉(zhuǎn)化率提升50%。

　　Offline exhibitions guide customers to scan the code and enter the Love Procurement store, while the online store homepage displays the "Live Streaming Reservation" entrance on the official website. A certain machine tool company used this trick to increase the conversion rate of exhibition leads by 50%.

　　五、品牌“疊加態(tài)”：官網(wǎng)提升愛采購權(quán)重

　　5、 Brand 'superposition state': official website enhances the weight of love procurement

　　外鏈“投喂”算法：

　　External link "feeding" algorithm:

　　在官網(wǎng)底部加“愛采購官方店鋪”鏈接，權(quán)重反哺店鋪排名。某軸承企業(yè)靠這招，愛采購自然流量提升35%。

　　Add the "Love Procurement Official Store" link at the bottom of the official website, and the weight will feedback the store ranking. A certain bearing company used this trick to increase natural traffic by 35% through its love for purchasing.

　　避坑提示：別用“首頁”鏈接，直接指向具體產(chǎn)品頁，效果更好。

　　Avoiding pitfalls: Do not use the "homepage" link, directly point to specific product pages for better results.

　　新聞“同步更新”：

　　News' synchronized updates':

　　官網(wǎng)發(fā)布“中標(biāo)喜訊”“參展動態(tài)”后，同步到愛采購“新聞動態(tài)”板塊。某環(huán)保企業(yè)靠這招，店鋪信任度評分從4.2升至4.8。

　　After the official website releases the "Good News of Winning the Bid" and "Exhibition News", they will be synchronized to the "News and Trends" section of iProcurement. A certain environmental protection company used this trick to increase its store trust rating from 4.2 to 4.8.

　　本文由濟(jì)南愛采購友情奉獻(xiàn).更多有關(guān)的知識請點擊:http://www.aimichina.com真誠的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識我們將會陸續(xù)向大家奉獻(xiàn).敬請期待.

　　This article is a friendly contribution from Jinan Love Procurement Company For more information, please click: http://www.aimichina.com Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.