1. Advertisement is maliciously Click: Baidu promotion pays according to the effect. If there is malicious click, it may lead to promotion waste. It is necessary to screen suspicious IP automatically and manually. It is also necessary to exclude normal users with bad search habits. If it is repeatedly maliciously clicked, it should be considered whether it is related to competitors with direct interests. It is better to take the initiative to contact and negotiate, and give counterattack when necessary with sufficient basis.

2、推廣時(shí)間和地域設(shè)置失誤造成廣告的浪費(fèi)：推廣時(shí)間一般和咨詢?nèi)藛T上班時(shí)間相吻合，推廣地域設(shè)置為企業(yè)業(yè)務(wù)所在的區(qū)域內(nèi)，也可以考慮部分的周邊區(qū)域投放。

2. Promotion time and geographical setting errors lead to the waste of advertising: the promotion time is generally consistent with the working hours of consultants, and the promotion area is set in the area where the enterprise's business is located, and some surrounding areas can also be considered.

3、搜索詞有別人的廣告：不管是詞被別人做了或者通過關(guān)鍵詞匹配展現(xiàn)出別人的廣告，都應(yīng)該聯(lián)系對(duì)方進(jìn)行刪詞否詞，保證自身的正當(dāng)利益不受損失。

3. Search for brand words with other people's advertisements: whether the brand words are made by others or displayed by keyword matching, we should contact the other party to delete the words or not, so as to ensure that their legitimate interests will not be lost.

4、推廣著陸頁鏈接打不開：推廣鏈接路徑錯(cuò)誤或者網(wǎng)站打不開，所以應(yīng)檢查推廣賬戶內(nèi)的頁面鏈接，關(guān)注網(wǎng)站的訪問情況，在網(wǎng)站恢復(fù)正常之前暫停推廣，避免推廣浪費(fèi)和拒戶。

4. The link of promotion landing page cannot be opened: the promotion link path is wrong or the website cannot be opened. Therefore, it is necessary to check the page link in the promotion account, pay attention to the visit of the website, and suspend the promotion before the website returns to normal, so as to avoid promotion waste and rejection.

5、關(guān)鍵詞應(yīng)用不當(dāng)：賬戶采用了轉(zhuǎn)化很低或根本沒有轉(zhuǎn)化的關(guān)鍵詞導(dǎo)致轉(zhuǎn)化成本偏高，應(yīng)該結(jié)合商務(wù)通分析好數(shù)據(jù)，刪除無轉(zhuǎn)化的和對(duì)轉(zhuǎn)化低的關(guān)鍵詞，減小推廣力度。

5. Improper application of keywords: the account uses keywords with low conversion or no conversion at all, which leads to high conversion cost. Therefore, we should analyze the data in combination with businesscom, delete the keywords without conversion and those with low conversion, and reduce the promotion efforts.

6、出價(jià)虛高：出價(jià)虛高會(huì)導(dǎo)致廣告浪費(fèi)，賬戶關(guān)鍵詞較多時(shí)應(yīng)該自動(dòng)調(diào)價(jià)結(jié)合手動(dòng)調(diào)價(jià)，隨時(shí)查看詞排名情況，手動(dòng)調(diào)整出現(xiàn)排名異常的詞?；蛘邭w納下主要點(diǎn)擊詞，將它們從自動(dòng)任務(wù)中剔除，保持一定的手動(dòng)調(diào)整頻率。

6. False high bid: false high bid will lead to advertising waste. When there are many keywords in the account, the price should be adjusted automatically combined with manual price adjustment. You can check the ranking of key words at any time and manually adjust the words with abnormal ranking. Or summarize the main click words, remove them from the automatic task, and maintain a certain frequency of manual adjustment.

7、推廣物料含有禁詞或錯(cuò)誤的描述：含有禁詞會(huì)影響賬戶信譽(yù)度，與企業(yè)信息不符的描述或常識(shí)性的錯(cuò)誤出現(xiàn)都會(huì)對(duì)嚴(yán)重影響推廣的質(zhì)量。

7. Promotion materials contain forbidden words or wrong descriptions: containing forbidden words will affect the credit of the account. Descriptions inconsistent with enterprise information or common sense errors will seriously affect the quality of promotion.

8、無效匹配：匹配到完全和企業(yè)業(yè)務(wù)無關(guān)的關(guān)鍵詞是推廣廣告的主要浪費(fèi)，應(yīng)廣泛否定對(duì)應(yīng)關(guān)鍵詞，對(duì)于關(guān)鍵詞中含有有效關(guān)鍵詞成分的，應(yīng)給與精確否定。

8. Invalid matching: matching keywords completely unrelated to the business of the enterprise is the main waste of advertising promotion. The corresponding keywords should be widely denied, and those with effective keyword components in keywords should be accurately denied.