A lot of bosses who have settled in AIPO will be troubled by the same problem, that is, they have released a lot of supply information, but the amount of goods displayed has been slow to go up. Other people have already passed the dust, but I am still standing still. What's the problem? Jinan Baidu love procurement costs of small series to chat with you

那么如何才能真正全面地提升愛(ài)采購(gòu)商品展現(xiàn)效果呢？一起來(lái)學(xué)習(xí)吧！

So how can we really comprehensively improve the display effect of love purchasing goods? Let's study together!

一、優(yōu)良的商品標(biāo)題是關(guān)鍵

1、 Good title is the key

標(biāo)題！標(biāo)題！標(biāo)題！重要的事情說(shuō)三遍！好的商品標(biāo)題是影響展現(xiàn)量的關(guān)鍵因素之一！要讓用戶(hù)在或者是愛(ài)采購(gòu)主頁(yè)搜索產(chǎn)品關(guān)鍵詞時(shí)，直接觸發(fā)你的相關(guān)產(chǎn)品展現(xiàn)，就要先起一個(gè)優(yōu)質(zhì)的商品標(biāo)題。

title! title! title! Important things are to be repeated for 3 times! Good title is one of the key factors that affect the amount of display! To let users search product keywords on Baidu or Aipu homepage and directly trigger your related product display, it is necessary to start with a high-quality product title.

好的商品標(biāo)題有以下幾個(gè)關(guān)鍵點(diǎn)：1.不宜過(guò)長(zhǎng)也不宜過(guò)短，20-30字為佳；2.避免無(wú)關(guān)營(yíng)銷(xiāo)詞、廣告詞等；3.可從商品的詞、核心關(guān)鍵詞、屬性詞、應(yīng)用場(chǎng)景等方面突出商品優(yōu)勢(shì)；4.在標(biāo)題上增加地域詞，加強(qiáng)地域曝光。

A good commodity title has the following key points: 1. It should not be too long or too short, 20-30 words is better; 2. It should avoid irrelevant marketing words, advertising words, etc.; 3. It can highlight the commodity advantages from the brand words, core keywords, attribute words, application scenarios, etc.; 4. Add regional words to the title to strengthen regional exposure.

二、特色主圖是吸引客戶(hù)的方式

2、 Feature map is a way to attract customers

要想吸引買(mǎi)家視線，讓買(mǎi)家在店鋪停留的時(shí)間更久，并且在更短的時(shí)間內(nèi)簡(jiǎn)單了解產(chǎn)品，從而達(dá)到點(diǎn)擊目的，提高詢(xún)價(jià)機(jī)率，商家要做的就是做好主圖優(yōu)化。一般來(lái)說(shuō)，圖片比例大小為1:1為佳，可以避免拉伸變形，產(chǎn)品主圖3-6張，圖片要清晰無(wú)水印，只有主體突出，才能清晰地展現(xiàn)商品，提升買(mǎi)家觀感，吸引買(mǎi)家點(diǎn)擊。

In order to attract buyers' attention, let buyers stay in the store longer, and understand the products in the shortest time, so as to achieve the purpose of click and improve the inquiry probability, the business should do is to optimize the main map. Generally speaking, the ratio of pictures is 1:1, which can avoid stretching deformation. There are 3-6 main pictures of the product. The pictures should be clear without watermark. Only when the main body is prominent, can the product be clearly displayed, enhance the impression of buyers, and attract buyers to click.

作為一個(gè)B2B電商平臺(tái)，本著對(duì)廣大賣(mài)家及買(mǎi)家負(fù)責(zé)的態(tài)度，愛(ài)采購(gòu)對(duì)平臺(tái)內(nèi)容質(zhì)量的把控之嚴(yán)可想而知。這也側(cè)面的證明了，商家發(fā)布商品信息質(zhì)量越高，商品曝光才有可能越高！這種公平公正的競(jìng)爭(zhēng)機(jī)制不僅能很大程度上提升用戶(hù)使體驗(yàn)，還可以促進(jìn)愛(ài)采購(gòu)平臺(tái)與買(mǎi)賣(mài)雙方長(zhǎng)期共同發(fā)展。

As a B2B e-commerce platform, in line with the attitude of being responsible for the vast number of sellers and buyers, it is conceivable that Baidu AIPO has strict control over the content quality of the platform. This also proves that the higher the quality of information released by businesses, the higher the exposure of goods! This fair and just competition mechanism can not only greatly improve the user experience, but also promote the long-term common development of AIPO platform and buyers and sellers.