It's not difficult to understand why there is a difference between display exposure and inquiry. 2400 products can cover at least 6000 keywords, and 100 commodities are 300 words. So we are making full use of the six rights and interests of Baidu AIPO.

1.時(shí)間因素：

1. Time factor

我們?cè)趷?ài)采購(gòu)官網(wǎng)上看到的優(yōu)質(zhì)數(shù)據(jù)的展現(xiàn)，它不是人為干預(yù)的，是有時(shí)間因子控制的，不同的時(shí)間，同一件商品會(huì)出現(xiàn)在不同的位置。比如說(shuō)，你在愛(ài)采購(gòu)上做了一款游泳圈的產(chǎn)品，上午你查詢(xún)的展現(xiàn)位置是在首頁(yè)首行，下午再查詢(xún)的時(shí)候，位置可能會(huì)換到其他頁(yè)面。這個(gè)展現(xiàn)位置不是一成不變的，他根據(jù)優(yōu)質(zhì)數(shù)據(jù)的推送量，及時(shí)間因子的變化程度，輪播展現(xiàn)在不同的位置。

The display of high-quality data we see on the official website of Aipu is not human intervention, but controlled by time factor. The same product will appear in different positions at different times. For example, you have made a swimming circle product in love shopping. In the morning, the display position you inquire about is on the first line of the home page. In the afternoon, when you inquire about it again, the position may change to other pages. This presentation location is not immutable. According to the push amount of high-quality data and the change degree of time factor, the carousel is displayed in different locations.

2.地域因素：

2. Geographical factors:

地域是影響你商品展現(xiàn)排序的重要因素之一，因?yàn)槲锲吩a(chǎn)地本身就占據(jù)著更多的優(yōu)勢(shì)。

Region is one of the important factors that affect the ranking of your goods, because the origin of goods itself occupies more advantages.

當(dāng)你在產(chǎn)品的原產(chǎn)地做了采購(gòu)數(shù)據(jù)推送之后，大家根據(jù)地域搜索，就會(huì)尋找到大量周邊的產(chǎn)品。這也造成了，商品當(dāng)?shù)丶爸苓吽阉鞲子|發(fā)展現(xiàn)。

When you push the purchase data in the country of origin of the product, you will find a large number of surrounding products according to the geographical search. This also makes it easier for local and surrounding search to trigger the display of commodities.

3.商品質(zhì)量因素：

3. Commodity quality factors:

當(dāng)然，除了時(shí)間和產(chǎn)地會(huì)影響到產(chǎn)品數(shù)據(jù)展現(xiàn)排序之外，還有一個(gè)很重要的影響因素之一，就是商品質(zhì)量因素。

Of course, in addition to time and place of origin will affect the ranking of product data, there is also a very important factor, which is the quality of goods.

比如說(shuō)，商品的類(lèi)目?jī)?yōu)化程度、圖片清晰度、參數(shù)豐富度、價(jià)格等。

For example, the degree of commodity category optimization, picture clarity, parameter richness, price, etc.

商品的類(lèi)目看似簡(jiǎn)單，但是卻直接決定用戶(hù)精準(zhǔn)搜索的轉(zhuǎn)化率。

The category of goods seems simple, but it directly determines the conversion rate of users' accurate search.

如果你沒(méi)有很好的給你的產(chǎn)品做精準(zhǔn)類(lèi)目歸類(lèi)，那么用戶(hù)用關(guān)鍵詞搜索A產(chǎn)品，很可能就會(huì)出現(xiàn)的是B產(chǎn)品。這樣就讓精準(zhǔn)搜索用戶(hù)，白白流失。

If you don't classify your products accurately, then if users search for product a with keywords, it is likely that product B will appear. In this way, accurate search users will be lost in vain.

同時(shí)，圖片的優(yōu)質(zhì)程度也大大影響著商品的排序機(jī)制，在同類(lèi)商品里，越是優(yōu)質(zhì)的圖片，沒(méi)有大量水印，沒(méi)有大量logo，清晰度非常好，那么就會(huì)把產(chǎn)品展現(xiàn)在大宗產(chǎn)品的前面。

At the same time, the quality of pictures also greatly affects the sorting mechanism of commodities. In similar commodities, the more high-quality pictures, without a large number of watermarks and logos, and with very good clarity, will show the products in front of the bulk products.

再者，產(chǎn)品的參數(shù)要全面，盡量把產(chǎn)品的價(jià)格、產(chǎn)地、規(guī)格、型號(hào)、尺寸、材質(zhì)等一些多展現(xiàn)給用戶(hù)，這樣用戶(hù)在進(jìn)行詢(xún)盤(pán)的時(shí)候，可以做很好的當(dāng)做參考

Moreover, the product parameters should be comprehensive, try to show the price, origin, specification, model, size, material and other aspects of the product to users, so that users can make a good reference when making inquiries

有一點(diǎn)非常重要的想要提示大家，填寫(xiě)“價(jià)格面議”的商品銷(xiāo)量遠(yuǎn)遠(yuǎn)沒(méi)有直接標(biāo)明價(jià)格的產(chǎn)品曝光率高。

There is a very important point to remind you that the sales volume of products with "price negotiation" is far less than that of products with direct price indication.

所以建議大家根據(jù)商品的實(shí)際價(jià)格標(biāo)注，不要虛標(biāo)，不管是標(biāo)的高還是標(biāo)的低，都不是明智的。尤其是那些把產(chǎn)品價(jià)格標(biāo)注為1元的，基本上不會(huì)取得用戶(hù)的信任，詢(xún)盤(pán)的效果也不會(huì)好。

Therefore, it is suggested that we mark the price according to the actual price of the goods, and do not make false bid. It is not wise to mark high or low. Especially those who mark the product price as 1 yuan will not win the trust of users, and the effect of inquiry will not be good.