愛采購展現(xiàn)模式的排名機制
來源:http://www.aimichina.com 發(fā)布時間:2021-07-12 14:07:48 瀏覽次數(shù):次
愛采購有兩種模式一種是點擊扣費的競價,只需大量投錢,在成本上投入高回報也高,但相對于另一種會員模式性價比較低,競價是按照點擊量來收費,在使用上無法避免大量無效點擊,而會員模式雖然展現(xiàn)不穩(wěn)定但可以覆蓋大量關(guān)鍵詞,一次投入實現(xiàn)大量展現(xiàn)而且點擊不扣費。
Baidu love purchase has two modes. One is click to deduct fees. It only needs a lot of money and has high cost and high return. However, compared with the other member mode, it has low cost performance. The price is charged according to the number of clicks, which can not avoid a large number of invalid clicks. Although the member mode is unstable, it can cover a large number of keywords, A large amount of display can be achieved with one input, and no fee will be deducted for clicking.
愛采購會員模式的排名主要源于三個因素:
The ranking of Baidu love purchasing member mode mainly comes from three factors:
一是跟地域有關(guān),在不同的地域優(yōu)先展現(xiàn)營業(yè)執(zhí)照地域相關(guān)的信息。
First, it is related to the region. Priority should be given to the information related to the region of the business license in different regions.
二是愛采購有輪播機制,為了讓廣大客戶都有機會得到展現(xiàn),愛采購內(nèi)的產(chǎn)品會不斷輪播。
Second, baidu love purchase has a rotation mechanism. In order to let customers have the opportunity to show, the products in Baidu love purchase will continue to rotate.
三是與愛采購自身的產(chǎn)品信息質(zhì)量有關(guān),像是類目、標題、參數(shù)、詳情頁、圖片都有極為關(guān)鍵的聯(lián)系。
Third, it is related to the product information quality of Baidu AIPO, such as category, title, parameter, detail page and picture.
在地域與輪播不確定的情況下,愛采購會員模式要想實現(xiàn)效果就要對發(fā)布的信息質(zhì)量嚴格要求,圖片無任何水印、參數(shù)豐富、詳情頁圖文結(jié)合、關(guān)鍵詞只放一個等等要求都要嚴格去做,實現(xiàn)客戶效果。
In the case of uncertain region and carousel, in order to achieve the effect of Baidu love purchasing member mode, it is necessary to have strict requirements on the quality of the released information, such as no watermark on the image, rich parameters, combination of details page and text, and only one keyword, so as to achieve the customer effect.