First of all, love purchasing and bidding belong to Baidu's business, but the two promotion are essentially different. Baidu love purchasing is a new product launched by Baidu in 2019. It helps enterprises promote products by means of Baidu search engine home page display, user inquiry, intelligent matching merchants, etc. Compared with Baidu bidding, it does not charge for clicking, reduces the cost of promotion, and displays more comprehensive information. Next, Xiaobian will have a specific chat with you!

兩種推廣方式不同

The two promotion methods are different

競(jìng)價(jià)屬于被動(dòng)搜索，根據(jù)關(guān)鍵詞提供廣 告位的排名，按照點(diǎn)擊扣費(fèi)展現(xiàn)不收費(fèi)的模式。展現(xiàn)的是客戶的網(wǎng)站、商城等基礎(chǔ)應(yīng)用。

Baidu bidding belongs to passive search. It provides the ranking of Baidu advertising space according to keywords and shows the free mode according to the click fee deduction. It shows the customer's website, mall and other basic applications.

而愛(ài)采購(gòu)是屬于旗下的B2B電商平臺(tái)，屬于阿里巴巴的性質(zhì)。提供給企業(yè)商 鋪展現(xiàn)位及產(chǎn)品的發(fā)布?？梢匀?網(wǎng)詢價(jià)并進(jìn)行交易。

Love purchasing belongs to Baidu's B2B e-commerce platform and belongs to the nature of Alibaba. Provide display space for enterprise shops and product release. You can make inquiries and transactions throughout the network.

適用的行業(yè)不同

Applicable industries are different

推廣適用于各行各業(yè)教育醫(yī) 療美容，服務(wù)性行業(yè)等等，而愛(ài)采購(gòu)主要是針對(duì)產(chǎn)品買賣行業(yè)。

Baidu promotion is applicable to all walks of life, education, medical beauty, service industries, etc., and Baidu love procurement is mainly aimed at the product trading industry.

競(jìng)爭(zhēng)激烈程度不一樣

The intensity of competition is different

推廣方式已經(jīng)存在了十幾年，各行各業(yè)競(jìng)爭(zhēng)都很激烈，而且首頁(yè)就幾個(gè)展現(xiàn)位置，競(jìng)價(jià)推廣的流量已經(jīng)是瓶頸期了，所以公司推出愛(ài)采購(gòu)新的推廣方式，目前參與競(jìng)爭(zhēng)的行業(yè)比較少，所以競(jìng)爭(zhēng)小效果好。有很多客戶，之前都做推廣的方式，但是因?yàn)楦?jìng)爭(zhēng)越來(lái)越激烈，投入產(chǎn)出不成正比，紛紛都開始了做愛(ài)采購(gòu)。

Baidu's promotion method has existed for more than ten years, and the competition in all walks of life is very fierce. Moreover, there are several display positions on Baidu's home page, and the traffic of bidding promotion has been a bottleneck period. Therefore, Baidu company has launched a new promotion method of Baidu love procurement. At present, there are fewer industries participating in the competition, so the competition is small and the effect is good. Many customers have done Baidu promotion before, but because the competition is becoming more and more fierce and the input-output is not proportional, they have begun to do Baidu love procurement.