As the "Facade" of the store, commodity map (including main map and floor page display map) represents the "appearance level" of commodities, which is directly related to the attraction of commodities. Good product pictures are to promote buyers' click, stimulate their desire to buy and optimize the conditions for display effect, but not eye-catching pictures will make the goods have a great discount in the impression of buyers and stores. What are the requirements for the size of the main picture?

愛采購對于店鋪圖片的質(zhì)量有一個清晰完整的標(biāo)準(zhǔn)。作為基準(zhǔn)，有必要:

Baidu love purchasing has a clear and complete standard for the quality of store pictures. As a benchmark, it is necessary to:

（1）尺寸及比例:750*750px以上，比例為正方形;

(1) Size and proportion: above 750 * 750px, the proportion is square;

(2)主體突出:“四不宜”:不宜過大、過小、不清楚、不完整;

(2) The main body is prominent: "four should not": it should not be too large, too small, unclear and incomplete;

濟(jì)南愛采購

Jinan Baidu love purchasing

背景顏色:推薦淺色背景，背景不能太吵;

Background color: light background is recommended, and the background should not be too noisy;

圖片數(shù)量:3張以上圖片，包括產(chǎn)品圖片和細(xì)節(jié)圖片。

Number of pictures: more than 3 pictures, including product pictures and detail pictures.

除了滿足基本需求外，還需要以下步驟來改進(jìn)演示效果和點擊。具體建議如下:

In addition to meeting the basic needs, the following steps are needed to improve the presentation effect and click. Specific recommendations are as follows:

展示使用情境——換身貼身小棉襖。顧名思義，它是顯示產(chǎn)品的實際用途。例如，小對象應(yīng)該給出引用對象的大小比較，而大對象應(yīng)該給出實際的應(yīng)用程序場景。

Show the use situation - change into a small cotton padded jacket. As the name suggests, it shows the actual use of the product. For example, small objects should give a size comparison of reference objects, while large objects should give an actual application scenario.

多維細(xì)節(jié)呈現(xiàn)——簡單、清晰、可靠。在細(xì)節(jié)圖中，產(chǎn)品的所有細(xì)節(jié)應(yīng)該從多個角度呈現(xiàn)(如放大倍數(shù)、前輪廓、關(guān)鍵部位特寫等)。這就要求賣方在產(chǎn)品展示時站在對方的立場上，考慮買方想了解產(chǎn)品的哪些方面。

Multidimensional detail presentation - simple, clear and reliable. In the detail drawing, all details of the product should be presented from multiple angles (such as magnification, front contour, close-up of key parts, etc.). This requires the seller to stand in the other party's position during product display and consider what aspects of the product the buyer wants to know.

詳細(xì)的明細(xì)圖不僅可以清晰全面地展示產(chǎn)品的各個部分，而且還能極大地增強(qiáng)買家的歸屬感和認(rèn)同感，提高信任度，降低買家的理解成本，提高購買需求，進(jìn)一步促進(jìn)訂購行為是必不可少的!

Detailed detailed drawings can not only clearly and comprehensively display all parts of the product, but also greatly enhance the buyer's sense of belonging and identity, improve trust, reduce the buyer's understanding cost, improve purchase demand and further promote ordering behavior!

給出核心賣點。所謂核心賣點，并不是廣義的一般性賣點，而是產(chǎn)品區(qū)別于其他產(chǎn)品或其突出的優(yōu)勢，可以是產(chǎn)品的質(zhì)量、材料、功能特點或服務(wù)保證?？傊屬I家意識到該產(chǎn)品具有其他同類產(chǎn)品不可替代的優(yōu)勢。

Give the core selling points. The so-called core selling point is not a general selling point in a broad sense, but the product is different from other products or its outstanding advantages, which can be the product quality, material, functional characteristics or service guarantee. In short, let buyers realize that this product has irreplaceable advantages over other similar products.

類似的對比圖是展示賣點的好方法。找到合適的賣點可以留住買家，展示產(chǎn)品的核心競爭力。愛采購主圖片的尺寸有什么要求?以上是詳細(xì)的介紹。

A similar comparison chart is a good way to show selling points. Finding the right selling point can retain buyers and show the core competitiveness of products. What are the requirements for the size of the main picture? The above is a detailed introduction.

以上是濟(jì)南愛采購代運營公司小編為大家介紹的相關(guān)內(nèi)容，想要了解更多內(nèi)容，歡迎訪問網(wǎng)站：http://www.aimichina.com

The above is the relevant content introduced by Xiaobian of Jinan Baidu love purchasing and operation company. If you want to know more, please visit the website: http://www.aimichina.com