Baidu love purchasing now has a large flow, and many businesses have joined love purchasing very early. Then, how can baidu love purchasing improve the conversion rate and ranking? Baidu love procurement optimization ranking is affected by many factors, including commodity quality score, operation score, service score and field score. Let's first understand Baidu love purchasing ranking rules, and then analyze and optimize them.

一、愛采購排序規(guī)則：

1、 Baidu love purchase sorting rules:

時間因素（輪播）

Time factor (rotation)

不同時間出現(xiàn)在不同位置。

Appear in different places at different times.

地域因素

Regional factors

商品當?shù)丶爸苓吽阉鞲子|發(fā)展現(xiàn)。

Local and surrounding search of goods is easier to trigger display.

商品質量因素

Commodity quality factors

類目、標題、關鍵詞、圖片、價格、描述。

Category, title, keyword, picture, price, description.

二、愛采購怎么優(yōu)化

2、 How to optimize Baidu love purchasing

優(yōu)化產(chǎn)品標題

Optimize product title

A、產(chǎn)品標題要寫的有新意，站在客戶的視點，研討寫什么樣的產(chǎn)品更能招引客戶。

A. Product titles should be written with new ideas. From the perspective of customers, discuss what kind of products can attract customers more.

B、標題可包括：產(chǎn)品、產(chǎn)品稱號、類型、參數(shù)、特征等，用空格分隔。標題設置2-4個關鍵詞即可，不要太多，不能超過30個字。

B. The title can include: product brand, product title, type, parameters, characteristics, etc., separated by spaces. Set 2-4 keywords for the title, not too many, no more than 30 words.

C、不要在標題中加入“多少錢”、“怎么樣”“是什么”電話號碼、E-mail、公司名稱等任何聯(lián)系方式等無效詞匯。

C. Do not add any invalid words such as "how much", "how" and "what" to the title, such as telephone number, e-mail, company name and other contact information.

商品的關鍵詞或者標題去哪里找和定義。這里推薦大家可以更加寬泛的來定義你的商品，因為愛采購本身不是點擊付費的，然后可以上傳至少6000個商品，可以覆蓋到18000個關鍵詞和標簽。所以我們把范圍擴大一些更多的維護來匹配關鍵詞。

Where to find and define the keyword or title of the commodity. It is recommended that you can define your goods more broadly, because Baidu love purchase itself is not pay per click, and then you can upload at least 6000 goods, covering 18000 keywords and labels. So let's expand the scope and some more maintenance to match keywords.

D、參數(shù)一致

D. Consistent parameters

無論參數(shù)順序如何調整，只要不同SKU商品下產(chǎn)品重要屬性一致即符合本條判定規(guī)則。

No matter how the parameter order is adjusted, as long as the important attributes of products under different SKU commodities are consistent, this judgment rule is met.

需要注意的是，顏色不同則認為是不同商品，如金色手機和黑色手機不會被判定是重復資源。

It should be noted that different colors are considered to be different goods, such as gold mobile phones and black mobile phones will not be judged as duplicate resources.

E、產(chǎn)品圖片

E. Product picture

商品主圖清晰度高、無水印，主體突出，優(yōu)先使用白色背景。長寬比例1:1，圖片大于750*750px；產(chǎn)品圖片發(fā)布5張以上，且不能出現(xiàn)重復圖片；圖片不能涉及低俗、色情、反動等，不能為純文字、純色圖、令人不適的圖片。

The main picture of the commodity has high definition, no watermark, prominent main body, and the white background is preferred. The length width ratio is 1:1, and the picture is greater than 750 * 750px; Release more than 5 product pictures, and there shall be no duplicate pictures; Pictures shall not involve vulgar, pornographic, reactionary, etc., and shall not be pure text, pure color pictures or uncomfortable pictures.

F、賣家版APP活躍度

F. Seller app activity

低質說明：賣家版APP活躍度低。

Low quality description: the activity of the seller's app is low.

優(yōu)化建議：每周至少登錄2次，建議每天登陸。

Optimization suggestions: log in at least twice a week and log in every day.

就是這樣子，是不是很簡單呢？還是需要堅持發(fā)布，不要糊弄完事。在發(fā)布愛采購時。企業(yè)主一定要從客戶的角度出發(fā)?？蛻艨吹侥愕漠a(chǎn)品，想要了解什么，你的產(chǎn)品參數(shù)是什么？是否可以定制？為什么選擇你？你的產(chǎn)品與同行對比有何區(qū)別？上傳之前，先問問自己，你做的詳情頁面。自己是否能夠耐心看下去。如果你可以，其他人也可以。那么這個產(chǎn)品詳情就是成功的。

That's it. Isn't it very simple? We still need to stick to the release and don't fool it. When publishing love purchase. Business owners must start from the perspective of customers. What do customers want to know when they see your product and what are your product parameters? Can I customize it? Why you? What is the difference between your product and your peers? Before uploading, ask yourself the details of what you do on the page. Whether you can watch it patiently. If you can, so can others. Then the product details are successful.