商品如何運(yùn)營維護(hù)標(biāo)題，看似簡單，但是非常值得做愛采購項(xiàng)目的所有人員借鑒。
The title of how to operate and maintain products seems simple, but it is very worthy of reference for all personnel of Baidu love procurement project.
本次主要圍繞以下三點(diǎn)展開：
This meeting mainly focuses on the following three points:
標(biāo)題填寫原則；
Title filling principle;
錯誤標(biāo)題的案例分析；
Case analysis of wrong title;
類目。
Baidu category.
一、標(biāo)題填寫原則
1、 Title filling principle
包含關(guān)鍵詞，且與商品信息保持一致。
Contains keywords and is consistent with the product information.
盡可能地傳達(dá)產(chǎn)品信息，如、型號、材質(zhì)等。
Convey product information as much as possible, such as brand, model, material, etc.
關(guān)鍵詞需要與產(chǎn)品相關(guān)，保證質(zhì)量高，結(jié)果符合用戶搜索意圖
Keywords need to be related to products to ensure high quality and the results meet the user's search intention
可以從信息標(biāo)題中提煉出核心詞，不要太長，填寫過長的關(guān)鍵詞會降低信息的相關(guān)性，影響搜索排名
The core words can be extracted from the information title. Don't be too long. Filling in too long keywords will reduce the relevance of the information and affect the search ranking
盡量使用市場上或行業(yè)內(nèi)的常用詞，或填寫產(chǎn)品的通稱、別稱，以便符合買家的搜索習(xí)慣
Try to use the commonly used words in the market or industry, or fill in the general name and nickname of the product, so as to meet the buyer's search habits
若有多個關(guān)鍵詞，請用“,”（英文逗號）或“_”（下劃線）或空格進(jìn)行分割
If there are multiple keywords, please separate them with "," (English comma) or "" (underline) or spaces
切勿重復(fù)填寫同一個關(guān)鍵詞
Do not fill in the same keyword repeatedly
二、注意要點(diǎn)：
2、 Key points:
標(biāo)題清晰合理簡要清晰地圍繞主體內(nèi)容撰寫，和頁面內(nèi)容相關(guān)
The title is clear, reasonable, concise and clearly written around the main content, which is related to the page content
語意通順，無亂碼及特殊字符，無分句截斷關(guān)鍵詞堆積
The meaning is smooth, without garbled code and special characters, clause truncation and keyword accumulation
標(biāo)題中不能含有營銷推廣信息，如：電話號碼，公司名稱全稱
The title cannot contain marketing information, such as telephone number, company name and full name
錯誤標(biāo)題的案例分析
Case analysis of wrong title
這些都是錯誤的劣質(zhì)標(biāo)題，看看你采坑了嗎？
These are all wrong and inferior titles. Have you taken a look at the pit?
重復(fù)堆砌商品詞，商品詞重復(fù)≥5,參數(shù)詞堆砌≥
Repeated stacking of commodity words, repetition of commodity words ≥ 5, stacking of parameter words ≥
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