Many friends are often at a loss when doing network promotion. They often waste a lot of energy, but the effect is not satisfactory. Let me explain it to you. In order to achieve good network promotion effect, we need to pay attention to the following points:

1、形象建設(shè)

1. Brand image construction

企業(yè)網(wǎng)站是網(wǎng)絡(luò)推廣的，也是網(wǎng)絡(luò)建設(shè)和營銷的基礎(chǔ)，在企業(yè)網(wǎng)站中有許多可以展示和傳播的機會，如網(wǎng)站上的企業(yè)標識、網(wǎng)頁上的內(nèi)部網(wǎng)絡(luò)廣告、網(wǎng)站上的公司介紹和企業(yè)新聞等有關(guān)內(nèi)容。

Enterprise website is the focus of network promotion and the basis of network brand construction and marketing. There are many opportunities to display and spread the brand in the enterprise website, such as enterprise logo on the website, internal network advertisement on the web page, company introduction and enterprise news on the website.

2、關(guān)鍵詞排名優(yōu)化推廣

2. Keyword ranking optimization promotion

搜索引擎是企業(yè)推廣新網(wǎng)站的主要方式之一，用戶在某個關(guān)鍵詞檢索的結(jié)果中看到的信息，是一個企業(yè)/網(wǎng)站網(wǎng)絡(luò)的印象，這一印象的好壞則決定了這一是否有機會進一步被認知。

Search engine is one of the main ways for enterprises to promote new websites. The information users see in the search results of a keyword is the first impression of an enterprise / website network brand. The quality of this impression determines whether the brand has the opportunity to be further recognized.

網(wǎng)站被搜索引擎收錄并且在搜索結(jié)果中排名靠前，是利用搜索引擎優(yōu)化（SEO優(yōu)化）進行推廣的基礎(chǔ)。

The website is included by the search engine and ranked high in the search results, which is the basis of using search engine optimization (SEO) to promote the brand.

3、關(guān)鍵競爭對手的狀態(tài)

3. Status of key competitors

相信所有企業(yè)都會綜合分析自己的核心競爭因素，從而在宣傳時，圍繞自身的競爭點進行宣傳，這無可厚非，但許多企業(yè)在宣傳時往往忽視競爭對手的較大優(yōu)勢，若是你著重宣傳的競爭有利點，恰恰是已經(jīng)成名的競爭對手的較大優(yōu)勢與賣點，那宣傳效果往往會事倍功半。

I believe that all enterprises will comprehensively analyze their core competitive factors, so as to focus on their own competitive points in publicity, which is understandable. However, many enterprises often ignore the greater advantages of competitors in publicity. If the competitive advantages you focus on are the greater advantages and selling points of famous competitors, the publicity effect will often get twice the result with half the effort.

例如海飛絲主打的去屑收到了極好的宣傳效果后，后面就很少有洗護產(chǎn)品再推去屑這一賣點，即使推了，也很難取得好的成效。

For example, after haifeisi's main anti dandruff has received excellent publicity effect, there are few washing and care products to promote the selling point of anti dandruff. Even if it is pushed, it is difficult to achieve good results.

所以在宣傳推廣前，需要分析好競爭對手的優(yōu)勢，避免和強大的對手撞上相同的賣點。

Therefore, before publicity and promotion, we need to analyze the advantages of competitors to avoid hitting the same selling points with powerful competitors.

4、網(wǎng)絡(luò)熱點營銷

4. Network hot spot marketing

一家需要充分利用網(wǎng)絡(luò)優(yōu)勢打造的企業(yè)，必須十分注重網(wǎng)絡(luò)熱點事件的營銷，圍繞熱點進行營銷，對于提高企業(yè)的知名度有著非常好的效用，而的樹立和推廣需要高度的忠誠和口碑效應(yīng)。

An enterprise that needs to make full use of the advantages of the network to build a brand must pay great attention to the marketing of network hot events. Marketing around hot spots has a very good effect on improving the popularity of the enterprise, and the establishment and promotion of the brand requires a high degree of brand loyalty and word-of-mouth effect.