1、分析市場環(huán)境

1. Analyze the market environment

市場同類商品搜索結(jié)果中可以看出很多門道。當(dāng)我們搜索某款商品后，首頁展現(xiàn)出來的商品數(shù)量和店鋪數(shù)量，可以判斷這個(gè)市場是否飽和。經(jīng)過參考對比后，再為自己的商品定價(jià)。

Many tricks can be seen in the search results of similar products in the market. When we search for a certain product, the number of products and stores displayed on the homepage can determine whether the market is saturated. After reference and comparison, price your own product.

2、定位受眾人群

2. Targeting the target audience

作為賣家，最忌諱的就是不熟悉自己的受眾。店鋪在一開始籌劃就要很清楚自己的店鋪用戶畫像，并根據(jù)用戶畫像去操作店鋪，設(shè)置針對性的方案和活動(dòng)。例如：對品牌忠誠度較高的買家、對低價(jià)位比較感興趣的買家等。

As a seller, the biggest taboo is not being familiar with your audience. A store should have a clear understanding of its user profile from the beginning of planning, and operate the store based on the user profile, setting targeted plans and activities. For example, buyers with high brand loyalty, buyers interested in low prices, etc.

3、遵守定價(jià)規(guī)則

3. Comply with pricing rules

發(fā)布商品要求“市場價(jià)>單買價(jià)>批發(fā)價(jià)”，雖然“低價(jià)=銷量=利潤”，但前提是建立在商品的品質(zhì)基礎(chǔ)上。也就是說這里的低價(jià)僅僅是對于商品品質(zhì)而言的低價(jià)，是對買家而言的一種讓利，這才是真正的性價(jià)比，才是消費(fèi)者熱衷購買的商品。如果僅使用低價(jià)引流，而使得買家對商品的質(zhì)量產(chǎn)生了“不信任感”，就得不償失了。

The requirement for publishing products is "market price>single purchase price>wholesale price", although "low price=sales=profit", the premise is based on the quality of the product. That is to say, the low price here is only for the quality of the product, a concession for buyers, which is the true cost-effectiveness and the product that consumers are enthusiastic about purchasing. If only low prices are used to attract customers and create a sense of distrust towards the quality of the product, it is not worth the loss.

4、同類商品標(biāo)不同價(jià)格

4. Similar products with different prices

一般店鋪習(xí)慣把同類商品標(biāo)上同一個(gè)價(jià)格，這樣做在產(chǎn)品發(fā)布的效率上是有所提升，但是給消費(fèi)者選購時(shí)會產(chǎn)生單一感，如果細(xì)化區(qū)分商品特征、增加店鋪中的商品種類，并標(biāo)上不同價(jià)格，讓顧客有對比機(jī)會，增長留存時(shí)間，相應(yīng)的會促進(jìn)轉(zhuǎn)化率的提升。

Generally, stores tend to label similar products with the same price, which can improve the efficiency of product release. However, it can create a sense of singularity for consumers when making purchases. If we refine the differentiation of product features, increase the variety of products in the store, and label them with different prices, customers will have the opportunity to compare and increase retention time, which will correspondingly promote the improvement of conversion rates.

5、巧用對比法

5. Clever use of comparative method

保證商品品質(zhì)的情況下，質(zhì)量差不多的商品在價(jià)格上拉開差距，也會使價(jià)格偏低的商品順利出售。

Under the condition of ensuring product quality, widening the price gap between products of similar quality will also facilitate the smooth sale of products with lower prices.

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