1、信息標(biāo)題

1. Information Title

信息標(biāo)題是比較重要的，客戶通過搜索后，第一眼看到的信息要符合客戶的需求，抓住客戶的需求點(diǎn)，但是也需要符合系統(tǒng)對優(yōu)質(zhì)信息標(biāo)題的規(guī)定。標(biāo)題要求：一般不超過60字，可包含2~3個關(guān)鍵詞，標(biāo)題中要包含產(chǎn)品品牌、產(chǎn)品名稱、產(chǎn)品型號特征及描述，中間用空格隔開。

The information title is quite important. After customers search, the first information they see should meet their needs and capture their needs, but it also needs to comply with the system's regulations for high-quality information titles. Title requirements: Generally no more than 60 words, can contain 2-3 keywords, and the title should include the product brand, product name, product model features, and description, separated by a space in the middle.

2、關(guān)鍵詞設(shè)定

2. Keyword setting

關(guān)鍵詞是實現(xiàn)網(wǎng)民與廣告主取得聯(lián)系的橋梁，所以關(guān)鍵詞與標(biāo)題、業(yè)務(wù)的相關(guān)性要高，關(guān)鍵詞的選取要與所體現(xiàn)的信息內(nèi)同一致。關(guān)鍵詞：可以設(shè)置5-7個詞，包含品牌名稱、產(chǎn)品名稱、產(chǎn)品型號等，中間逗號隔開。

Keywords are the bridge between netizens and advertisers, so the relevance of keywords to titles and businesses should be high, and the selection of keywords should be consistent with the information reflected. Keywords: 5-7 words can be set, including brand name, product name, product model, etc., separated by commas.

3、產(chǎn)品參數(shù)設(shè)定

3. Product parameter setting

詳細(xì)的產(chǎn)品參數(shù)有助于網(wǎng)民跟容易了解你的產(chǎn)品信息，增強(qiáng)意向性。產(chǎn)品參數(shù)：不少于5個，盡可能多填寫，品牌名稱務(wù)必設(shè)置好，方便百度愛采購信息收錄品牌信息。

Detailed product parameters help netizens easily understand your product information and enhance their intention. Product parameters: no less than 5, fill in as many as possible, and make sure to set the brand name properly to facilitate the inclusion of brand information in Baidu's purchasing information.

4、詳情頁設(shè)定

4. Details page settings

我們可以不必做的和淘寶那樣精美，但是可以做的詳細(xì)點(diǎn)。不必面面俱到，但是可以盡可能的介紹您產(chǎn)品的優(yōu)勢，這樣也是可以減少很多工作量，并且也加速了客戶的下單時間，從而為客戶節(jié)省了更多的時間。

We don't need to make it as exquisite as Taobao, but we can make it more detailed. It's not necessary to cover everything, but you can try to introduce the advantages of your product as much as possible. This can also reduce a lot of workload and speed up the customer's ordering time, saving them more time.

產(chǎn)品主圖：像素750*750，比例1:1，必須5張圖片，清晰度高（主圖不建議含劣質(zhì)水印、聯(lián)系方式，如果一定要加，不可以擋住產(chǎn)品主體，不可以每張都有)

Product main image: pixel size 750 * 750, scale 1:1, must have 5 images, high clarity (it is not recommended to include low-quality watermarks or contact information in the main image. If it is necessary to add, it cannot block the product body or have every image)

產(chǎn)品描述：原則不低于300字不低于3張圖片，不可頻繁出現(xiàn)聯(lián)系方式

Product description: The principle is not less than 300 words and not less than 3 pictures. Contact information should not appear frequently

產(chǎn)品權(quán)重：每個店鋪可設(shè)置10款商品權(quán)重，權(quán)重1展現(xiàn)機(jī)會越大，依次類推，每個權(quán)重值對應(yīng)1款商品，權(quán)重值不可重復(fù)設(shè)置。

Product weight: Each store can set the weight of 10 products, with weight 1 having a higher chance of being displayed, and so on. Each weight value corresponds to one product, and weight values cannot be set repeatedly.

產(chǎn)品參數(shù)設(shè)置：關(guān)于愛采購的產(chǎn)品參數(shù)，主要有以下幾個方面的要求，價格不能為“0”和“1”，產(chǎn)品產(chǎn)地、生產(chǎn)工藝、用途、包裝等信息越全越好，這樣有助于轉(zhuǎn)化。

Product parameter settings: Regarding the product parameters of Love Procurement, there are mainly the following requirements. The price cannot be "0" or "1". The more complete the information about the product's origin, production process, purpose, packaging, etc., the better, which will help with conversion.

5、完善商品信息

5. Improve product information

填好商品信息時盡可能把全部主要參數(shù)及信息內(nèi)容都填好上，商品詳細(xì)介紹是工作能力的呈現(xiàn)，好的產(chǎn)品詳情不但能夠得到好的排行，并且能夠提升網(wǎng)頁頁面的綜合性指數(shù)值。

When filling in product information, try to fill in all the main parameters and information content as much as possible. Detailed product introduction is a presentation of work ability. Good product details can not only get good rankings, but also improve the comprehensive index value of the webpage.

6、商品圖片

6. Product images

愛采購對商品圖片的規(guī)定較為苛刻，商品的寬高比提議1:1；百度搜索具備照片智能識別作用，照片上提議不必添加水印，圖片水印會擋住商品、危害空間感。

AiGou has strict regulations on product images, with a proposed aspect ratio of 1:1 for products; Baidu search has the function of intelligent photo recognition, and there is no need to add watermarks on photos. Image watermarks can block products and harm spatial perception.

本文的精彩內(nèi)容由濟(jì)南愛采購提供知識提供，本網(wǎng)站還有很多的精彩內(nèi)容，更多的內(nèi)容您可以點(diǎn)擊進(jìn)入：http://www.aimichina.com我們有專門的客服為您解答問題

The exciting content of this article is provided by Jinan Love Procurement. There are also many exciting contents on this website. For more content, you can click to enter: http://www.aimichina.com We have dedicated customer service to answer your questions