濟(jì)南百度愛采購開戶:打通線上采購新路徑
來源:http://www.aimichina.com 發(fā)布時(shí)間:2025-04-08 15:04:06 瀏覽次數(shù):次
在濟(jì)南做企業(yè)采購?fù)茝V,不必照搬一線城市的 “流量模板”,這座城市的制造業(yè)根基、老城街巷的實(shí)在性格、以及本土企業(yè)的務(wù)實(shí)基因,都是百度愛采購開戶的獨(dú)特 “密碼”。從濟(jì)陽的食品工廠到章丘的機(jī)械車間,濟(jì)南企業(yè)的線上采購?fù)茝V核心在于 “接地氣”—— 把鏡頭對準(zhǔn)本土場景,用本地人熟悉的語言和細(xì)節(jié),讓采購信息像泉水一樣自然流淌,既打動(dòng)同城買家,也讓外地客戶記住 “濟(jì)南制造” 的實(shí)在。
When promoting enterprise procurement in Jinan, there is no need to simply copy the "traffic template" of first tier cities. The manufacturing foundation of this city, the practical character of the old city streets, and the pragmatic genes of local enterprises are all unique "passwords" for opening a Baidu Aigou account. From the food factory in Jiyang to the mechanical workshop in Zhangqiu, the core of online procurement promotion for Jinan enterprises lies in "down-to-earth" - focusing the camera on local scenes, using language and details familiar to locals, making procurement information flow naturally like a spring water, not only impressing local buyers, but also making out of town customers remember the reality of "Made in Jinan".
一、開戶前的 “泉城準(zhǔn)備”:從資質(zhì)到定位的雙重梳理
1、 Preparation for Account Opening in Quancheng: Dual Sorting from Qualifications to Positioning
濟(jì)南企業(yè)在開通百度愛采購前,需先理清兩件事:
Before opening Baidu AiGou, Jinan enterprises need to clarify two things:
資質(zhì)材料的 “本地適配”:
Local adaptation of qualification materials:
準(zhǔn)備營業(yè)執(zhí)照、法人身份證等基礎(chǔ)材料時(shí),可同步整理能體現(xiàn)濟(jì)南特色的證明文件。例如,章丘鐵鍋企業(yè)可附加非遺傳承人證書掃描件,配文 “咱章丘鐵鍋的捶打技藝,可是上過央視的老手藝”;濟(jì)陽食品企業(yè)可提供黃河流域地理標(biāo)志認(rèn)證,強(qiáng)調(diào) “咱的面粉用的是濟(jì)陽黃河灘的小麥,蒸出的饅頭麥香里帶著泉水的清甜”。這些細(xì)節(jié)能增強(qiáng)買家對 “濟(jì)南品質(zhì)” 的信任,比如展示商河大蒜的有機(jī)認(rèn)證證書,說明 “北緯 37° 的陽光、黃河水的灌溉,成就了商河大蒜的辛辣濃香”。
When preparing basic materials such as business license and legal representative ID card, it is possible to simultaneously organize proof documents that reflect the characteristics of Jinan. For example, Zhangqiu Iron Pot Enterprise can attach a scanned copy of the intangible cultural heritage inheritor certificate, with the caption "Our Zhangqiu Iron Pot pounding skills are old skills that have been featured on CCTV"; Jiyang food enterprises can provide the certification of geographical indications of the Yellow River basin, emphasizing that "our flour is wheat from the Yellow River beach in Jiyang, and the steamed Mantou wheat is sweet with spring water". These details can enhance buyers' trust in 'Jinan quality', such as displaying the organic certification certificate of Shanghe garlic, indicating that 'the sunshine at 37 ° N latitude and the irrigation of the Yellow River water have contributed to the spicy and strong aroma of Shanghe garlic'.
產(chǎn)品定位的 “場景化拆解”:
Scenario based disassembly of product positioning:
避免籠統(tǒng)描述產(chǎn)品,而是將其與濟(jì)南本地需求結(jié)合。例如,歷城的機(jī)械企業(yè)可將軸承產(chǎn)品定位為 “適配濟(jì)南重工設(shè)備的耐磨軸承,能扛住黃河灘的風(fēng)沙和護(hù)城河的濕氣”;歷下區(qū)的辦公家具企業(yè)可強(qiáng)調(diào) “專為濟(jì)南老巷子改造設(shè)計(jì)的實(shí)木桌椅,尺寸適配四合院門廊,榫卯結(jié)構(gòu)能應(yīng)對泉水氣候的潮濕”。這種場景化定位能精準(zhǔn)觸達(dá)本地買家,比如描述平陰玫瑰花茶時(shí),突出 “濟(jì)南人晨練后喝一杯,既能解乏又能養(yǎng)顏,這是咱泉城的養(yǎng)生之道”。
Avoid vague descriptions of the product, and instead combine it with local demand in Jinan. For example, machinery companies in Licheng can position their bearing products as "wear-resistant bearings that are compatible with Jinan Heavy Industry equipment and can withstand the wind and sand of the Yellow River beach and the moisture of the moat"; Office furniture companies in Lixia District can emphasize the use of solid wood tables and chairs specifically designed for the renovation of old alleys in Jinan. The size of the tables and chairs is suitable for courtyard doorways, and the mortise and tenon structure can withstand the humidity of spring water climate. This scenario based positioning can accurately reach local buyers, for example, when describing Pingyin Rose Tea, it highlights that "drinking a cup after morning exercise in Jinan can not only relieve fatigue but also nourish the face. This is the way of health preservation in our spring city".
二、信息填寫的 “泉城邏輯”
2、 The 'Spring City Logic' of Information Filling
濟(jì)南企業(yè)的百度愛采購信息要跳出 “產(chǎn)品參數(shù)羅列”,用本地元素激活買家聯(lián)想:
The Baidu AiGou information of Jinan enterprises should break out of the "product parameter list" and activate buyer associations with local elements:
標(biāo)題設(shè)計(jì):把 “濟(jì)南” 放進(jìn)搜索框:
Title design: Put "Jinan" in the search box:
在標(biāo)題中加入地域關(guān)鍵詞,例如 “濟(jì)南濟(jì)陽黃河面粉廠直銷”“章丘鐵匠手工鐵鍋定制”“濟(jì)南歷下區(qū)辦公家具廠家”。同時(shí),融入本地需求場景,如 “濟(jì)南老城區(qū)改造專用防盜門”“濟(jì)南高校實(shí)驗(yàn)室設(shè)備供應(yīng)商”“濟(jì)南護(hù)城河游船配件批發(fā)”。這種標(biāo)題能讓買家在搜索 “濟(jì)南 + 產(chǎn)品” 時(shí)優(yōu)先看到,比如 “濟(jì)南高新區(qū)企業(yè)年會禮品定制” 比單純的 “禮品定制” 更易觸達(dá)目標(biāo)客戶。
Add regional keywords to the title, such as "Jinan Jiyang Huanghe Flour Factory Direct Sales", "Zhangqiu Blacksmith Handmade Iron Pot Customization", "Jinan Lixia District Office Furniture Manufacturer". At the same time, integrating into local demand scenarios, such as "specialized anti-theft doors for the renovation of old urban areas in Jinan", "equipment suppliers for Jinan university laboratories", and wholesale of accessories for Jinan moat cruise ships ". This type of title can give buyers priority when searching for "Jinan+products", for example, "Jinan High tech Zone Enterprise Annual Meeting Gift Customization" is more likely to reach target customers than simply "gift customization".
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