打造高質(zhì)量產(chǎn)品頁(yè)面

Creating high-quality product pages

精準(zhǔn)且吸引人的產(chǎn)品標(biāo)題：產(chǎn)品標(biāo)題是客戶搜索時(shí)首先映入眼簾的部分，其重要性不言而喻。標(biāo)題中必須包含精準(zhǔn)的關(guān)鍵字，同時(shí)要做到簡(jiǎn)短明了，清晰傳達(dá)產(chǎn)品的核心信息。例如，一款辦公用的人體工學(xué)座椅，標(biāo)題可以是 “[品牌名] 人體工學(xué)辦公座椅，舒適支撐，緩解久坐疲勞”，既突出了產(chǎn)品名稱、適用場(chǎng)景，又點(diǎn)明了產(chǎn)品的關(guān)鍵優(yōu)勢(shì)。避免使用過(guò)于冗長(zhǎng)、復(fù)雜或模糊的表述，也不要堆砌過(guò)多關(guān)鍵詞或出現(xiàn)無(wú)意義的符號(hào)、亂碼等情況，地域名盡量不要隔開(kāi)出現(xiàn)，且標(biāo)題內(nèi)相關(guān)產(chǎn)品關(guān)鍵詞堆積一般應(yīng)小于 3 次。一個(gè)優(yōu)質(zhì)的標(biāo)題字?jǐn)?shù)通常控制在 20 - 30 字左右，這樣既能充分涵蓋關(guān)鍵信息，又不會(huì)讓用戶感到繁瑣。

Accurate and attractive product titles: Product titles are the first part that customers see when searching, and their importance is self-evident. The title must contain precise keywords and be concise and clear, conveying the core information of the product clearly. For example, an ergonomic office chair with the title "[Brand Name] Ergonomic Office Chair, Comfortable Support, Relieve Sitting Fatigue" not only highlights the product name and applicable scenarios, but also points out the key advantages of the product. Avoid using overly lengthy, complex, or vague expressions, and do not pile up too many keywords or use meaningless symbols, garbled characters, etc. Regional names should be avoided as much as possible, and related product keywords in the title should generally be stacked less than 3 times. A high-quality title usually has a word count of around 20-30 words, which can fully cover key information without making users feel cumbersome.

詳細(xì)全面的產(chǎn)品描述：產(chǎn)品描述應(yīng)盡可能詳盡地涵蓋產(chǎn)品的關(guān)鍵特性、使用場(chǎng)景、與競(jìng)爭(zhēng)產(chǎn)品的差異點(diǎn)等重要信息。以剛才提到的人體工學(xué)座椅為例，描述中可以詳細(xì)介紹座椅的材質(zhì)（如透氣網(wǎng)布、高彈性海綿等）、可調(diào)節(jié)功能（椅背角度調(diào)節(jié)、座高調(diào)節(jié)等）、適用人群（辦公室白領(lǐng)、程序員等長(zhǎng)期久坐人群），以及與其他普通座椅相比，在緩解腰部壓力、預(yù)防脊椎疾病方面的獨(dú)特優(yōu)勢(shì)。同時(shí)，還可以適當(dāng)分享一些用戶的使用案例或好評(píng)，增加產(chǎn)品的可信度和吸引力。豐富且有價(jià)值的產(chǎn)品描述不僅能幫助用戶更好地了解產(chǎn)品，提高購(gòu)買意愿，也符合百度愛(ài)采購(gòu)對(duì)于產(chǎn)品信息質(zhì)量的要求，有助于快速收錄。

Detailed and comprehensive product description: The product description should cover important information such as key features, usage scenarios, and differences from competing products as thoroughly as possible. Taking the ergonomic seat mentioned earlier as an example, the description can provide a detailed introduction to the material of the seat (such as breathable mesh, high elasticity sponge, etc.), adjustable functions (backrest angle adjustment, seat height adjustment, etc.), suitable audience (office white-collar workers, programmers, and other long-term sitting people), and the unique advantages of relieving lumbar pressure and preventing spinal diseases compared to other ordinary seats. At the same time, it is also possible to share some user use cases or positive reviews appropriately to increase the credibility and attractiveness of the product. Rich and valuable product descriptions not only help users better understand the product and increase their willingness to purchase, but also meet Baidu AiGou's requirements for product information quality, which is helpful for quick inclusion.

優(yōu)質(zhì)清晰的產(chǎn)品圖片：在吸引客戶方面，視覺(jué)元素起著極為重要的作用。上傳高分辨率、清晰、多角度展示產(chǎn)品的圖片，能夠讓客戶全方位、更直觀地了解產(chǎn)品外觀和細(xì)節(jié)，從而增加購(gòu)買的可能性。圖片要真實(shí)反映產(chǎn)品的實(shí)際情況，避免過(guò)度修飾或與實(shí)物不符。對(duì)于一些復(fù)雜產(chǎn)品或具有特殊功能的產(chǎn)品，還可以添加動(dòng)圖或視頻，進(jìn)一步展示產(chǎn)品的使用方法和效果。比如對(duì)于一款多功能健身器材，通過(guò)視頻展示其各種功能的實(shí)際操作，能讓用戶更清晰地了解產(chǎn)品價(jià)值，同時(shí)也能提升產(chǎn)品頁(yè)面的吸引力和用戶停留時(shí)間，這對(duì)于百度愛(ài)采購(gòu)的收錄和排名都具有積極影響。

High quality and clear product images: Visual elements play an extremely important role in attracting customers. Uploading high-resolution, clear, and multi angle product images can provide customers with a comprehensive and more intuitive understanding of the product's appearance and details, thereby increasing the likelihood of purchase. The pictures should truly reflect the actual situation of the product, avoiding excessive decoration or inconsistency with the actual product. For some complex products or products with special functions, dynamic images or videos can be added to further demonstrate the usage and effects of the product. For example, for a multifunctional fitness equipment, displaying the actual operation of its various functions through videos can help users understand the product value more clearly, while also enhancing the attractiveness of the product page and user retention time. This has a positive impact on the inclusion and ranking of Baidu AiGou.

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