一、為什么選擇百度愛采購？

1、 Why choose Baidu AiGou?

百度愛采購就像一個永不落幕的線上展會，企業(yè)在這里展示產(chǎn)品，采購商通過百度搜索就能找到你。對于濟南的制造企業(yè)來說，它有三個明顯優(yōu)勢：

Baidu Love Procurement is like an endless online exhibition, where companies showcase their products and buyers can find you through Baidu search. For manufacturing enterprises in Jinan, it has three obvious advantages:

流量大：每天有數(shù)百萬用戶在百度搜索產(chǎn)品信息，你的產(chǎn)品可能直接出現(xiàn)在搜索結果首頁。

High traffic: Millions of users search for product information on Baidu every day, and your product may appear directly on the homepage of search results.

成本低：相比線下展會或付費推廣，入駐百度愛采購的基礎費用幾乎可以忽略不計。

Low cost: Compared to offline exhibitions or paid promotions, the basic cost of joining Baidu Love Procurement can be almost negligible.

信任度高：百度作為老牌搜索引擎，用戶對其展示的信息天然有信任感。

High trustworthiness: As an old search engine, Baidu naturally has a sense of trust in the information it displays.

二、入駐前的三個關鍵準備

2、 Three key preparations before settling in

注冊與認證

Registration and Certification

用營業(yè)執(zhí)照注冊百度賬號后，需要完成企業(yè)認證。認證時要注意：

After registering a Baidu account with a business license, it is necessary to complete enterprise authentication. Attention should be paid to:

上傳清晰的營業(yè)執(zhí)照照片，確保信息與實際一致

Upload clear photos of the business license to ensure that the information matches the actual situation

填寫正確的聯(lián)系人及聯(lián)系方式，方便采購商聯(lián)系

Fill in the correct contact person and contact information to facilitate communication with the purchaser

選擇與主營業(yè)務匹配的行業(yè)分類，比如 “機械制造” 或 “電子元件”

Choose an industry category that matches the main business, such as "mechanical manufacturing" or "electronic components"

產(chǎn)品信息梳理

Product information sorting

把要上架的產(chǎn)品按類別整理好，每個產(chǎn)品需要準備：

Organize the products to be listed by category, and prepare the following for each product:

高清產(chǎn)品圖片（建議 5 張以上，展示不同角度和細節(jié)）

High definition product images (recommended 5 or more, displaying different angles and details)

詳細參數(shù)（尺寸、材質、認證標準等）

Detailed parameters (size, material, certification standards, etc.)

賣點描述（與同類產(chǎn)品相比的優(yōu)勢，比如 “耐磨 30%” 或 “支持定制”）

Selling point description (advantages compared to similar products, such as "30% wear resistance" or "support for customization")

關鍵詞規(guī)劃

Keyword planning

想想采購商可能搜索的關鍵詞，比如 “濟南工業(yè)軸承” 或 “山東不銹鋼法蘭”?？梢越柚俣汝P鍵詞規(guī)劃師工具，找出搜索量高、競爭小的長尾詞。

Think about the keywords that buyers may search for, such as "Jinan Industrial Bearings" or "Shandong Stainless Steel Flanges". You can use Baidu Keyword Planner tool to find long tail keywords with high search volume and low competition.

三、上架產(chǎn)品的五個優(yōu)化技巧

3、 Five optimization techniques for listing products

標題要精準

The title should be precise

標題里包含核心關鍵詞和產(chǎn)品特點，比如 “濟南廠家直銷 304 不銹鋼法蘭 耐高壓耐腐蝕”。避免堆砌關鍵詞，保持語句通順。

The title contains core keywords and product features, such as "Jinan manufacturer direct sales of 304 stainless steel flange resistant to high pressure and corrosion". Avoid piling up keywords and maintain sentence fluency.

詳情頁要專業(yè)

The details page should be professional

詳情頁就像產(chǎn)品的簡歷，要讓采購商快速了解：

The details page is like a product resume, to enable buyers to quickly understand:

產(chǎn)品用途（比如 “用于石油管道連接”）

Product usage (such as "for connecting oil pipelines")

生產(chǎn)工藝（比如 “數(shù)控車床精密加工”）

Production process (such as "CNC lathe precision machining")

售后服務（比如 “質保一年，24 小時響應”）

After sales service (such as "one-year warranty, 24-hour response")

可以用表格對比不同型號參數(shù)，用視頻展示生產(chǎn)過程。

Tables can be used to compare parameters of different models, and videos can be used to demonstrate the production process.

價格策略要靈活

Price strategy should be flexible

根據(jù)采購量設置階梯價格，比如 “1-10 件 100 元 / 件，11-100 件 90 元 / 件”，吸引不同需求的采購商。

Set tiered prices based on procurement volume, such as "100 yuan/piece for 1-10 items, 90 yuan/piece for 11-100 items", to attract buyers with different needs.

在線溝通要及時

Online communication should be timely

開通百度愛采購的在線客服功能，設置自動回復：“您好，歡迎咨詢！我們是濟南專業(yè)生產(chǎn) XX 產(chǎn)品的廠家，有什么可以幫您？” 確保工作日 8 小時內有人回復。

Open the online customer service function of Baidu AiGou and set up an automatic reply: "Hello, welcome to inquire! We are a professional manufacturer of XX products in Jinan. How can we help you?" Ensure that someone responds within 8 hours on weekdays.

數(shù)據(jù)監(jiān)測要跟進

Data monitoring needs to be followed up

每周查看百度愛采購后臺的 “數(shù)據(jù)中心”，重點關注：

Check the "Data Center" of Baidu AiGou backend every week, with a focus on:

曝光量（產(chǎn)品被搜索到的次數(shù)）

Exposure (the number of times a product is searched)

點擊量（用戶點擊進入詳情頁的次數(shù)）

Click through rate (the number of times a user clicks to enter the details page)

咨詢量（用戶發(fā)起咨詢的次數(shù)）

Consultation volume (number of times users initiate consultations)

根據(jù)數(shù)據(jù)調整關鍵詞和產(chǎn)品信息。

Adjust keywords and product information based on data.

本文由濟南百度愛采購友情奉獻.更多有關的知識請點擊:http://www.aimichina.com我們將會對您提出的疑問進行詳細的解答，歡迎您登錄網(wǎng)站留言.

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