一、多場景搜索展現(xiàn)，拓展商業(yè)機會?

1、 Multi scenario search display, expanding business opportunities

百度愛采購支持商品搜索、型號搜索、廠家搜索、行情搜索等多種搜索場景，滿足了采購商多樣化的搜索需求。濟南企業(yè)的產(chǎn)品和服務(wù)能夠在不同搜索場景下獲得充分曝光。

Baidu AiGou supports multiple search scenarios such as product search, model search, manufacturer search, and market search, meeting the diverse search needs of buyers. The products and services of Jinan enterprises can be fully exposed in different search scenarios.

例如，當(dāng)采購商想要了解濟南地區(qū)某一特定型號機械設(shè)備的價格行情時，輸入相關(guān)型號和 “濟南” 等關(guān)鍵詞，百度愛采購能夠迅速呈現(xiàn)出濟南相關(guān)企業(yè)的產(chǎn)品信息，包括價格、技術(shù)參數(shù)、廠家聯(lián)系方式等。

For example, when a purchaser wants to know the price market of a specific model of mechanical equipment in Jinan area, they can input relevant models and keywords such as "Jinan". Baidu AiGou can quickly present product information of relevant enterprises in Jinan, including prices, technical parameters, manufacturer contact information, etc.

這種多場景搜索展現(xiàn)方式，大大增加了濟南企業(yè)與采購商的接觸機會，為企業(yè)拓展了廣闊的商業(yè)機會。據(jù)平臺數(shù)據(jù)顯示，通過多場景搜索帶來的流量，為濟南企業(yè)帶來的訂單量占總訂單量的 35% 以上。?

This multi scenario search display method greatly increases the contact opportunities between Jinan enterprises and purchasers, and expands broad business opportunities for enterprises. According to platform data, the traffic brought by multi scenario search accounts for over 35% of the total order volume for Jinan enterprises. ?

二、企業(yè)認(rèn)證與特型卡片展示，增強信任度?

2、 Enterprise certification and special card display enhance trust

在百度愛采購平臺上，通過企業(yè)認(rèn)證的濟南商家能夠獲得更權(quán)威的展示標(biāo)識，讓采購商更加放心地選擇合作。同時，強樣式特型卡片展示為商家打造了突出的產(chǎn)品展示效果，吸引采購商的目光。

On the Baidu Love Procurement platform, Jinan merchants who have passed enterprise certification can obtain more authoritative display logos, allowing buyers to choose cooperation with more confidence. At the same time, the strong style special card display creates a prominent product display effect for merchants, attracting the attention of buyers.

以濟南一家通過 ISO 質(zhì)量體系認(rèn)證的化工企業(yè)為例，其在百度愛采購平臺上完成企業(yè)認(rèn)證后，企業(yè)信息頁面展示了認(rèn)證證書等相關(guān)資質(zhì)，增強了采購商對企業(yè)實力和產(chǎn)品質(zhì)量的信任。特型卡片展示將該企業(yè)的主打化工產(chǎn)品以醒目的圖片、簡潔明了的文字介紹呈現(xiàn)出來，使產(chǎn)品在眾多搜索結(jié)果中脫穎而出。

Taking a chemical enterprise in Jinan that has passed ISO quality system certification as an example, after completing the enterprise certification on the Baidu AiGou platform, the enterprise information page displays the certification certificate and other related qualifications, enhancing the trust of buyers in the strength of the enterprise and product quality. The special card display presents the company's flagship chemical products with eye-catching images and concise and clear text introductions, making the products stand out among numerous search results.

采購商在瀏覽平臺時，對該企業(yè)的關(guān)注度明顯提高，合作意愿也大幅增強。數(shù)據(jù)表明，經(jīng)過企業(yè)認(rèn)證和采用特型卡片展示的濟南企業(yè)，其詢盤轉(zhuǎn)化率平均提升了 25%。

When the purchaser browses the platform, their attention to the enterprise has significantly increased, and their willingness to cooperate has also greatly increased. Data shows that Jinan enterprises that have undergone enterprise certification and adopted special card displays have seen an average increase of 25% in inquiry conversion rates.

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