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百度愛(ài)采購(gòu)運(yùn)營(yíng)多少:百度愛(ài)采購(gòu)加油包投放攻略

來(lái)源:http://www.aimichina.com 發(fā)布時(shí)間:2025-09-08 19:09:54 瀏覽次數(shù):

  結(jié)合實(shí)戰(zhàn)技巧與趣味案例,幫你用最少的預(yù)算撬動(dòng)最大流量,簡(jiǎn)單到像“給汽車(chē)加油”一樣輕松!

  Combining practical skills and interesting cases, we help you leverage maximum traffic with minimal budget, as simple as "refueling a car"!

  1

  one

  先搞懂加油包——你的“流量加速器”

  First understand the fuel pack - your 'traffic accelerator'

  核心定位:不是傳統(tǒng)廣告,而是用固定價(jià)格提前鎖定B2B行業(yè)精準(zhǔn)流量的“VIP通行證”。

  Core positioning: It is not traditional advertising, but a "VIP passport" that locks in precise B2B industry traffic at a fixed price in advance.

  圖片

  image

  舉個(gè)栗子:

  Take a chestnut as an example:

  普通會(huì)員像騎自行車(chē)找客戶(hù)(靠自己蹬),加油包則是給自行車(chē)裝上電動(dòng)馬達(dá)(系統(tǒng)自動(dòng)推流量)——五金老張花6000元買(mǎi)加油包后,商品曝光量暴漲3倍,當(dāng)月接到新疆鋼廠50萬(wàn)訂單。

  Ordinary members ride bicycles to find customers (relying on their own pedals), while the fuel pack is equipped with an electric motor for the bicycle (the system automatically pushes traffic) - after spending 6000 yuan to buy a fuel pack, the product exposure skyrocketed threefold, and received 500000 orders from Xinjiang steel mills in the same month.

  你必須知道的3個(gè)真相:

  Three truths you must know:

  準(zhǔn)入條件:會(huì)員有效期≥3個(gè)月 + 店鋪SKU≥10個(gè)(沒(méi)達(dá)標(biāo)先補(bǔ)貨?。?;

  Admission criteria: Membership validity period ≥ 3 months+store SKU ≥ 10 (restock if not up to standard!);

  防坑提示:

  Pit prevention tips:

  ? 別亂改商品!把“PE管”改成“挖掘機(jī)”,系統(tǒng)直接暫停推廣;

  Don't change the product randomly! Change "PE pipe" to "excavator" and the system will directly suspend promotion;

  ? 位置不固定:套餐越貴、商品質(zhì)量越好,排名越靠前(但拼不過(guò)競(jìng)價(jià)廣告);

  Location is not fixed: the more expensive the package, the better the product quality, and the higher the ranking (but cannot compete with bidding advertisements);

  效果追蹤:后臺(tái)帶“小火苗”標(biāo)識(shí)的詢(xún)盤(pán)就是加油包帶來(lái)的,一眼分清功勞。

  Effect tracking: The inquiry with the "small flame" logo in the background is brought by the fuel pack, and the credit can be distinguished at a glance.

  2

  two

  加油包投放四步法——從“小白”變“高手”

  Four step method for placing fuel bags - from "novice" to "expert"

  第一步:選對(duì)商品——流量吸鐵石

  Step 1: Choose the right product - traffic magnet

  錯(cuò)誤示范:

  Error demonstration:

  ? 把倉(cāng)庫(kù)積壓的冷門(mén)貨全投出去(比如仿真花店王姐狂推過(guò)季圣誕款,0詢(xún)盤(pán))。

  Throw out all the unpopular goods that have accumulated in the warehouse (such as the simulated flower shop Wang Jie promoting out of season Christmas styles without any inquiries).

  正確操作:

  Correct operation:

  ? 選爆品:用愛(ài)采購(gòu)后臺(tái)“熱詞排行”,找到行業(yè)熱搜品(如6月“戶(hù)外遮陽(yáng)棚”搜索量漲120%);

  Choose popular products: Use the "Hot Word Ranking" in the Love Procurement backend to find industry hot search items (such as "Outdoor Sunshade" which saw a 120% increase in search volume in June);

  圖片

  image

  ? 優(yōu)化標(biāo)題:按“品牌+屬性+商品詞+規(guī)格”寫(xiě)(例:`金工牌304不銹鋼合頁(yè)4.5cm 耐腐蝕`),切忌堆砌關(guān)鍵詞!

  Optimize the title: Write according to "brand+attributes+product words+specifications" (e.g. "Metalworking brand 304 stainless steel hinge 4.5cm corrosion-resistant"), avoid stacking keywords!

  家具廠李總靠?jī)?yōu)化標(biāo)題,從“椅子”改成“辦公椅人體工學(xué)可升降”,點(diǎn)擊率翻倍。

  Furniture factory CEO Li doubled the click through rate by optimizing the title from "chair" to "ergonomic adjustable office chair".

  第二步:巧用活動(dòng)福利——白撿流量

  Step 2: Cleverly utilize activity benefits - collect traffic for free

  2025年限時(shí)福利(抓住最后機(jī)會(huì)?。?/p>

  Time limited benefits in 2025 (seize the last chance!):

  福利1-盲盒:買(mǎi)滿(mǎn)6000元送首頁(yè)Banner位3天(曝光量+200%);

  Welfare 1- Blind Box: Buy over 6000 yuan and receive a homepage banner for 3 days (exposure+200%);

  福利2-黃金位:?jiǎn)喂P滿(mǎn)1萬(wàn)送列表頁(yè)頂部Banner 30天(針織陳老板靠此拿下成都批發(fā)商,日詢(xún)盤(pán)翻倍)。

  Welfare 2- Golden Position: If a single transaction exceeds 10000 yuan, you will receive a 30 day banner at the top of the list page (Mr. Chen, the knitwear boss, used this to win the Chengdu wholesaler, doubling daily inquiries).

  舉例:

  Example:

  “張總,現(xiàn)在下單1萬(wàn)加油包,相當(dāng)于花1份錢(qián)買(mǎi)3份流量:基礎(chǔ)曝光+Banner黃金位+盲盒資源——錯(cuò)過(guò)等半年!”

  Mr. Zhang, placing an order for a 10000 yuan fuel pack now is equivalent to spending 1 yuan to buy 3 streams of traffic: basic exposure+banner gold slots+blind box resources - missing out on waiting for six months! ”

  第三步:AI工具增效——新手秒變大神

  Step 3: AI Tool Efficiency Enhancement - Novices Become Great in seconds

  別自己熬夜P圖! 用愛(ài)采購(gòu)AI全家桶:

  Don't stay up late by yourself! Purchase AI Family Bucket with Love:

  AI生成商品頁(yè):上傳產(chǎn)品圖,自動(dòng)生成標(biāo)題+詳情頁(yè)(優(yōu)質(zhì)率90%+);

  AI generated product page: Upload product images, automatically generate titles and detail pages (with a quality rate of over 90%);

  智能否詞包:屏蔽無(wú)效搜索詞(如“免費(fèi)樣品”“二手”),省下30%預(yù)算。

  Intelligent keyword package: Block invalid search terms (such as "free samples" and "second-hand"), saving 30% of budget.

  案例:化工小廠用AI一鍵生成20個(gè)商品頁(yè),3天上線,當(dāng)月詢(xún)盤(pán)破百。

  Case: A small chemical factory used AI to generate 20 product pages with just one click, which were launched in 3 days and received over 100 inquiries in the same month.微信圖片_20211029172702

  第四步:避開(kāi)三大“自殺式操作”

  Step 4: Avoid the three major "suicide operations"

  貪多嚼不爛:一個(gè)加油包推1-2款王牌商品(SKU>10個(gè)即可,別硬湊50個(gè));

  Greedy to chew: One fuel pack can promote 1-2 flagship products (SKU>10 is sufficient, don't force 50);

  閉眼投全年:旺季加投(如9月采購(gòu)節(jié)),淡季降檔;

  Close your eyes and invest throughout the year: increase investment during peak seasons (such as the September procurement festival), and downshift during off-season;

  忽視數(shù)據(jù)看板:每周查“投放商品效果”,點(diǎn)擊率<1%立刻優(yōu)化主圖!

  Ignore the data dashboard: check the "effectiveness of product placement" every week, optimize the main image immediately if the click through rate is less than 1%!

  3

  three

  高階玩家技巧——讓流量“滾雪球”

  Advanced player skill - make traffic snowball

  技巧1:捆綁年費(fèi)會(huì)員,成本直降50%

  Tip 1: Bundle annual membership fees to reduce costs by 50%

  普通會(huì)員+加油包 = 單打獨(dú)斗;

  Regular member+fuel pack=fighting alone;

  黃金組合:會(huì)員保底曝光 + 加油包沖刺排名(例:京格立科技開(kāi)3個(gè)店鋪矩陣運(yùn)營(yíng),年業(yè)績(jī)漲30%)。

  Golden combination: Member guaranteed exposure+fuel pack sprint ranking (e.g. Jinggeli Technology opened 3 store matrix operations, annual performance increased by 30%).

  技巧2:蹭平臺(tái)活動(dòng)“借東風(fēng)”

  Tip 2: Borrowing the East Wind from Platform Activities

  參與“破浪計(jì)劃”:內(nèi)銷(xiāo)企業(yè)免5個(gè)月會(huì)員費(fèi) + AI數(shù)字人免費(fèi)做多語(yǔ)種視頻;

  Participate in the "Breaking Waves Plan": Domestic sales enterprises are exempt from 5 months of membership fees+AI digital humans are free to make multilingual videos;

  案例:義烏仿真花廠用AI生成日語(yǔ)視頻,吸引日本客戶(hù)下單200萬(wàn)積壓庫(kù)存。

  Case: Yiwu Simulated Flower Factory uses AI to generate Japanese videos, attracting Japanese customers to place orders and accumulate 2 million inventory.

  圖片

  image

  4

  four

  算筆賬:為什么老板搶著買(mǎi)單?

  Accounting: Why is the boss rushing to pay the bill?

  假設(shè)你月投1萬(wàn)加油包:

  Assuming you invest 10000 fuel packs per month:

  ? 浪費(fèi)預(yù)算:屏蔽無(wú)效詞省3000元

  Wasting budget: blocking invalid words saves 3000 yuan

  ? 新增詢(xún)盤(pán):黃金B(yǎng)anner位帶來(lái)50條詢(xún)盤(pán)(行業(yè)轉(zhuǎn)化率8% = 4單)

  New inquiry: The golden banner brings 50 inquiries (industry conversion rate of 8%=4 orders)

  ? 成交收益:4單 × 平均客單價(jià)5萬(wàn) = 20萬(wàn)業(yè)績(jī)

  Transaction revenue: 4 orders x average unit price of 50000=200000 performance

  五金老張?jiān)?huà):“加油包像給店鋪裝了GPS,客戶(hù)精準(zhǔn)找上門(mén),不用我大海撈針!”

  Hardware Old Zhang's original words: "The fuel bag seems to have GPS installed in the store, and customers can come to their door accurately without me having to search for a needle in a haystack! ”

  5

  five

  執(zhí)行清單——今天就能做

  Execution checklist - can be done today

  1. 查資格:確認(rèn)會(huì)員有效期>3個(gè)月 + SKU≥10個(gè);

  1. Qualification check: Confirm membership validity period>3 months+SKU ≥ 10;

  2. 選爆品:后臺(tái)查“熱詞排行”,挑2款熱搜商品優(yōu)化標(biāo)題;

  2. Choose popular products: Check the "Hot Word Ranking" in the background and select 2 hot search products to optimize the title;

  3. 搶活動(dòng):9月底前下單滿(mǎn)1萬(wàn),鎖定Banner位;

  3. Grab activity: Place an order of 10000 or more before the end of September to secure a banner slot;

  4. 設(shè)看板:賣(mài)家APP設(shè)置“加油包詢(xún)盤(pán)”提醒,實(shí)時(shí)盯效果。

  4. Set up a dashboard: The seller app sets up a "fuel pack inquiry" reminder to monitor the effect in real time.

  最后忠告:別等“完美商品”再投!流量像夏天的冰淇淋——猶豫就化了。

  Final advice: Don't wait for the "perfect product" before investing! Traffic is like ice cream in summer - hesitation melts.

  先上車(chē)再調(diào)座,讓數(shù)據(jù)告訴你答案!

  Get on the car first and adjust your seat, let the data tell you the answer!

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