在B2B行業(yè)里，很多企業(yè)都面臨一個相似的困境：產(chǎn)品沒問題、價格有優(yōu)勢，但就是缺少源源不斷的精準(zhǔn)客戶。線上平臺流量競爭激烈，線下渠道又很難規(guī)?；?，生意增長似乎總被“卡脖子”。這一次，愛采購與百度地圖的深度合作，或許能給B2B企業(yè)帶來全新的解題思路。

　　In the B2B industry, many companies face a similar dilemma: products are fine and prices are competitive, but they lack a steady stream of precise customers. The competition for online platform traffic is fierce, and it is difficult to scale offline channels, which seems to always be a bottleneck for business growth. This time, the deep cooperation between AiGou and Baidu Maps may bring new problem-solving ideas to B2B enterprises.

　　從“找客戶”到“客戶找上門”

　　From 'finding customers' to' customers coming to your doorstep '

　　傳統(tǒng)獲客模式下，企業(yè)總要花大量時間和成本去尋找客戶。而愛采購×百度地圖的聯(lián)合會員模式，直接把企業(yè)信息同步到地圖端，秒開專屬門店。

　　Under the traditional customer acquisition model, companies always spend a lot of time and cost searching for customers. And the joint membership mode of Love Procurement and Baidu Maps directly synchronizes enterprise information to the map end, instantly opening exclusive stores.

　　這意味著什么？當(dāng)客戶在地圖上搜索相關(guān)關(guān)鍵詞時，企業(yè)不僅會出現(xiàn)在搜索結(jié)果中，還能通過地圖店鋪、氣泡點位等方式得到多渠道曝光。客戶無需反復(fù)比對，只要在地圖上一點，就能快速找到企業(yè)，并通過IM、電話、導(dǎo)航多入口直接觸達。換句話說，企業(yè)從“到處找客戶”變成了“被客戶主動找到”。這背后是一種獲客邏輯的轉(zhuǎn)變：讓生意順應(yīng)客戶的搜索習(xí)慣，而不是反其道而行。

　　What does this mean? When customers search for relevant keywords on the map, the enterprise not only appears in the search results, but also gains multi-channel exposure through map stores, bubble points, and other methods. Customers do not need to compare repeatedly, as long as they click on the map, they can quickly find the enterprise and directly reach it through multiple entrances such as IM, phone, and navigation. In other words, businesses have shifted from "searching for customers everywhere" to "being actively found by customers". Behind this is a shift in customer acquisition logic: adapting business to customers' search habits rather than going against them.

　　精準(zhǔn)流量才是真正的“生意流量”

　　Accurate traffic is the true 'business traffic'

　　很多企業(yè)做推廣時都有這樣的困惑：點擊有了，曝光不少，但最終成交寥寥。原因很簡單——流量不精準(zhǔn)。百度地圖天然具備“位置+需求”的雙重屬性：當(dāng)有人在地圖上搜索“建材”“機械設(shè)備”“包裝廠”時，他們大概率就帶著明確的采購意圖。愛采購商家信息被精準(zhǔn)匹配后，客戶可以直接線上瀏覽，再一鍵導(dǎo)航到企業(yè)，成交鏈路幾乎無縫銜接。這樣的流量，不再是“虛高的點擊”，而是真實的“商機線索”。這對B2B企業(yè)來說，意義不言而喻。

　　Many companies have this confusion when promoting: with clicks, there is a lot of exposure, but in the end, there are few transactions. The reason is simple - inaccurate traffic. Baidu Maps naturally has a dual attribute of "location+demand": when someone searches for "building materials", "mechanical equipment", and "packaging factories" on the map, they are likely to have a clear purchasing intention. After the accurate matching of Love Procurement merchant information, customers can directly browse online and then navigate to the enterprise with one click, and the transaction link is almost seamlessly connected. This kind of traffic is no longer just "inflated clicks", but real "business opportunity clues". For B2B enterprises, the significance is self-evident.

　　新客主動撞進來，老客關(guān)系更穩(wěn)固

　　New customers come in proactively, making the relationship between old customers more stable

　　更值得關(guān)注的是，愛采購在商戶中心提供了“主營關(guān)鍵詞精準(zhǔn)推品”的功能。它不僅能幫企業(yè)觸達原本未覆蓋到的客戶群體，還能讓老客戶保持高頻次的聯(lián)系和復(fù)購。

　　More noteworthy is that AiGou provides the function of "precise promotion of main keywords" in the merchant center. It can not only help enterprises reach customer groups that were not originally covered, but also enable old customers to maintain frequent contact and repeat purchases.

　　在生意場上，流量只是第一步，留存和轉(zhuǎn)化才是長期增長的關(guān)鍵。愛采購×百度地圖的組合，正好把“找得到客戶、留得住客戶”兩件事都做了。

　　In the business world, traffic is only the first step, retention and conversion are the key to long-term growth. The combination of Love Procurement and Baidu Maps perfectly achieves both "finding and retaining customers".

　　精準(zhǔn)時代，B2B企業(yè)不能再“等客上門”

　　In the era of precision, B2B enterprises can no longer wait for customers to come knocking on their doors

　　今天的市場環(huán)境，早已不是“酒香不怕巷子深”的年代?？蛻袅?xí)慣用地圖找餐館、用地圖找酒店，慢慢也會在地圖上看到需要合作的企業(yè)。愛采購與百度地圖的聯(lián)合，不只是簡單的入口疊加，而是把B2B的線上獲客與線下觸達緊密結(jié)合起來，幫助企業(yè)進入客戶的真實決策場景。在這個精準(zhǔn)時代，誰能更快地出現(xiàn)在客戶眼前，誰就更有機會拿下訂單。愛采購與百度地圖的合作，是一次B2B獲客模式的升級探索。它不是單純的“做推廣”，而是為企業(yè)打開了一條更高效的客戶觸達通路。對于正在尋找增長突破口的B2B企業(yè)來說，這既是一次機會，也是一次轉(zhuǎn)型的信號：精準(zhǔn)獲客的時代正在到來。

　　Today's market environment is no longer the era of 'wine is not afraid of deep alleys'. Customers are accustomed to using maps to find restaurants and hotels, and gradually they will also see companies that need to cooperate on the map. The combination of Love Procurement and Baidu Maps is not just a simple entrance overlay, but closely integrates B2B online customer acquisition with offline outreach, helping enterprises enter the real decision-making scenarios of customers. In this era of precision, whoever can appear in front of customers faster has a better chance of winning orders. The cooperation between AiGou and Baidu Maps is an upgraded exploration of B2B customer acquisition mode. It is not just about "promoting", but opening up a more efficient customer reach channel for enterprises. For B2B companies looking for growth breakthroughs, this is both an opportunity and a signal of transformation: the era of precise customer acquisition is coming.

　　本文由 濟南百度愛采購  友情奉獻.更多有關(guān)的知識請點擊  http://www.jyslpg.com/   真誠的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識我們將會陸續(xù)向大家奉獻.敬請期待.

　　This article is contributed by Jinan Baidu Love Procurement Friendship For more related knowledge, please click http://www.jyslpg.com/ Sincere attitude To provide you with comprehensive services We will gradually contribute more relevant knowledge to everyone Coming soon.