如何成為愛采購的“運(yùn)營專家”?
來源:http://www.aimichina.com 發(fā)布時間:2021-04-12 10:04:43 瀏覽次數(shù):次
愛采購是一個幫助用戶觸達(dá)海量優(yōu)質(zhì)產(chǎn)品,為商家提供多重曝光以及接觸精準(zhǔn)消費(fèi)者的購物平臺,為買家和賣家搭建互惠共贏的橋梁。
Baidu love purchasing is a shopping platform to help users reach a large number of high-quality products, provide multiple exposures for businesses and contact accurate consumers, and build a win-win bridge for buyers and sellers.
付費(fèi)入駐愛采購只是使用愛采購的門檻,想要實(shí)現(xiàn)通過愛采購獲客的目的,還需要持續(xù)提升自身店鋪運(yùn)營的能力。
Paying to settle in AIPO is just the threshold of using AIPO. In order to achieve the goal of gaining customers through AIPO, we need to continuously improve the operation ability of our own stores.
例如豐富店鋪產(chǎn)品圖片、信息,讓消費(fèi)者了解更多產(chǎn)品信息,以及提升店鋪服務(wù),增加消費(fèi)者好感度,贏取客戶的信賴。
For example, enrich the product pictures and information of the store, let consumers know more about the product information, improve the service of the store, increase the favor of consumers, and win the trust of customers.
入駐愛采購之后,商品的具體展現(xiàn)位置跟哪些因素有關(guān)?
After entering AIPO, which factors are related to the specific display position of the goods?
入駐愛采購僅是將商家的產(chǎn)品引入平臺,不會產(chǎn)生具體的排名。在愛采購平臺內(nèi),所有的認(rèn)證企業(yè)商品會根據(jù)時間、地域、商品(搜索詞)以及商品質(zhì)量影響曝光程度變化。
Entering AIPO is only to introduce the products of businesses into the platform, and will not produce specific rankings. In the AIPO platform, all products of certification enterprises will change according to time, region, product (search term) and product quality.
1 、時間因素
1. Time factor
商品的展現(xiàn)會在不同時間出現(xiàn)在不同位置(即輪流展現(xiàn));
The presentation of goods will appear in different places at different times (i.e. in turn);
2、 地域因素
2. Regional factors
當(dāng)?shù)丶爸苓叺乃阉鞲菀灼毓饽愕纳唐?;
Local and surrounding search is easier to expose your products;
3 、商品因素
3. Commodity factor
不同商品的曝光程度不同(付費(fèi)會員數(shù)據(jù)報告中有提供會員展現(xiàn)量 TOP 20 的搜索詞查詢);
The degree of exposure of different products is different (the paid member data report has the search term query of top 20 member display);
4 、商品質(zhì)量因素
4. Commodity quality factors
嚴(yán)格按照《愛采購商品質(zhì)量規(guī)范》提交優(yōu)質(zhì)商品,如類目映射優(yōu)化、圖片清晰度、參數(shù)豐富度、價格等維度優(yōu)化商品質(zhì)量。
In strict accordance with the "Baidu love purchasing commodity quality specification", submit high-quality goods, such as category mapping optimization, picture clarity, parameter richness, price and other dimensions to optimize the quality of goods.
想成為愛采購的“運(yùn)營商專家”,還需要了解關(guān)于平臺運(yùn)營的更多細(xì)節(jié),多多關(guān)注相關(guān)信息http://www.aimichina.com,你就是下一個“運(yùn)營專家”!
If you want to be an "operator expert" of Baidu AIPO, you need to know more details about platform operation and pay more attention to relevant information http://www.aimichina.com You are the next "operation expert"!