平臺賦能：百度愛采購的獨特優(yōu)勢

Platform Empowerment: The Unique Advantage of Baidu AiGou

百度愛采購是百度旗下的 B2B 垂直搜索引擎，依托百度每天數(shù)十億次的搜索流量，能夠?qū)⑵髽I(yè)的產(chǎn)品和服務(wù)精準(zhǔn)推送給潛在客戶。平臺擁有豐富的商品種類和優(yōu)質(zhì)的供應(yīng)商資源，采購商可通過關(guān)鍵詞搜索，快速找到所需商品，并直接與供應(yīng)商溝通。

Baidu AiGou is a B2B vertical search engine under Baidu, which relies on Baidu's billions of daily search traffic to accurately push the company's products and services to potential customers. The platform has a rich variety of products and high-quality supplier resources. Buyers can quickly find the desired products through keyword search and communicate directly with suppliers.

為保障交易的安全性與可靠性，百度愛采購引入了實地驗廠、深度驗廠等認(rèn)證服務(wù)，對供應(yīng)商的資質(zhì)和生產(chǎn)能力進(jìn)行嚴(yán)格審核，確保企業(yè)信息真實可靠。此外，信用評級機(jī)制會對供應(yīng)商的交易行為進(jìn)行評估，采購商可據(jù)此選擇優(yōu)質(zhì)合作伙伴，降低采購風(fēng)險。

To ensure the security and reliability of transactions, Baidu AiGou has introduced certification services such as on-site factory inspections and in-depth factory inspections to rigorously review the qualifications and production capabilities of suppliers, ensuring the authenticity and reliability of enterprise information. In addition, the credit rating mechanism evaluates the transaction behavior of suppliers, and purchasers can choose high-quality partners based on this to reduce procurement risks.

濟(jì)南企業(yè)的成功實踐：線上貿(mào)易結(jié)碩果

Successful practice of Jinan enterprises: fruitful results of online trade

制造業(yè)：突破地域限制，拓展市場版圖

Manufacturing industry: Breaking through geographical limitations and expanding market territory

濟(jì)南作為制造業(yè)強(qiáng)市，眾多機(jī)械制造企業(yè)借助百度愛采購實現(xiàn)了業(yè)務(wù)的飛躍。某機(jī)械設(shè)備制造企業(yè)，入駐百度愛采購前，業(yè)務(wù)范圍主要集中在省內(nèi)，市場拓展面臨瓶頸。入駐后，借助平臺的流量優(yōu)勢，企業(yè)產(chǎn)品信息迅速覆蓋全國市場。通過優(yōu)化產(chǎn)品詳情頁，突出產(chǎn)品的性能、優(yōu)勢和應(yīng)用案例，企業(yè)收獲了大量詢盤。數(shù)據(jù)顯示，入駐半年內(nèi)，企業(yè)銷售額同比增長 45%，新客戶數(shù)量增加了 40%，成功打破地域限制，在全國市場站穩(wěn)腳跟。

Jinan, as a strong manufacturing city, has seen numerous mechanical manufacturing enterprises achieve a leap in business through Baidu AiGou. A certain mechanical equipment manufacturing enterprise, before joining Baidu Ai Procurement, mainly focused on its business within the province, and faced bottlenecks in market expansion. After settling in, leveraging the platform's traffic advantage, the company's product information quickly covers the national market. By optimizing the product detail page, highlighting the performance, advantages, and application cases of the product, the company has received a large number of inquiries. Data shows that within six months of settling in, the company's sales increased by 45% year-on-year, and the number of new customers increased by 40%, successfully breaking geographical restrictions and establishing a foothold in the national market.

建材行業(yè)：精準(zhǔn)獲客，降低營銷成本

Building materials industry: precise customer acquisition, reducing marketing costs

建材行業(yè)競爭激烈，獲客成本高。濟(jì)南某建材企業(yè)入駐百度愛采購后，通過平臺的關(guān)鍵詞匹配功能，將產(chǎn)品信息精準(zhǔn)推送給有需求的采購商。以往，企業(yè)通過傳統(tǒng)營銷方式獲取客戶，成本高且效果不佳?，F(xiàn)在，借助百度愛采購，企業(yè)不僅降低了營銷成本，客戶轉(zhuǎn)化率也大幅提升。據(jù)統(tǒng)計，自入駐以來，企業(yè)營銷成本降低了 35%，客戶轉(zhuǎn)化率提升了 30%，實現(xiàn)了降本增效的目標(biāo)。

The competition in the building materials industry is fierce, and the cost of acquiring customers is high. After a building materials enterprise in Jinan joined Baidu AiGou, it accurately pushed product information to buyers in need through the platform's keyword matching function. In the past, enterprises obtained customers through traditional marketing methods, which were costly and ineffective. Now, with the help of Baidu AiGou, enterprises have not only reduced marketing costs, but also significantly increased customer conversion rates. According to statistics, since joining, the company's marketing costs have decreased by 35%, customer conversion rates have increased by 30%, and the goal of reducing costs and increasing efficiency has been achieved.

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